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Email Marketing Strategies
to Form Strong Businesses
Email marketing can become easier by following these tips that will lead you to better
prospects and in the progression of your company towards success simultaneously.
When businesses become large, one has a lot of contacts that can help in the time of
crisis. Even small companies need such kind of scaffold. This can happen only if the
amount of audience and customers are increased. In order to bring in more prospects
certain marketing tips has to be followed to build the power of the company. For a small
business it is important to store in as many contacts as possible.
Here are few techniques that will help small company in rising above through email
marketing:
http://www.bluemailmedia.com sales@bluemailmedia.com
Design a subscription form. Make it viewable from as many social media sites as possible.
Blogs, Facebook, twitter and other socially popular site will be engaged by more visitors,
thus getting you more prospects through filling of the form. Ensure that the form is small
and concise so that the subscription process does not take long time. Suggest them to
accept group invitation that will become a forum to clarify their queries.
Convenient Subscriptions
http://www.bluemailmedia.com sales@bluemailmedia.com
Convey the company’s objectives
Before planning on the devices that will be used to build the customer – company
bond, much light should be thrown upon what they will get out of the company after
the subscription. Communicate to them and endorse them with information so that
their expectation meets up with the company’s too. Based on this, you can take
further steps to tool out your plans.
http://www.bluemailmedia.com sales@bluemailmedia.com
Send an email after subscription
Make your audiences feel close to you, for that you need to send emails. Email on
company’s products, services, offers. Keep reminding them that they are company’s
part and also the facilities that they are getting out of it. Thank them for the trust
that they are laying up on you with exclusive offers.
http://www.bluemailmedia.com sales@bluemailmedia.com
Brand the newsletter
Design a newsletter for your business and fit in your brand into its feature. Customize
it in order to incorporate your company’s color, logo and character. Stand on the
consistency of your email; remember if your email content synchronizes with your
brand image, then there are high possibilities of customers to be in a want to
collaborate with you. Update your newsletter on a weekly basis.
http://www.bluemailmedia.com sales@bluemailmedia.com
Make it Understandable
No one has the time to read the contents of your email line by line. Hence, divide
your contents into paragraphs and add subheadings to each. Design your
subheadings and graphics in such a way that the readers get a gist of what the content
is all about. Make the newsletter available and add a teaser so as to let know the
audience about what is new and what is in the Pandora box for them.
http://www.bluemailmedia.com sales@bluemailmedia.com
Send what your audience wants
Collect information about your audience and personalize your email content in such
a way that they feel special about it. Focus on segmentation and group formation.
These methods help in forming a long term relationship. Segmentation grants you
with certain subscribers that don’t need to be assigned in groups.
http://www.bluemailmedia.com sales@bluemailmedia.com
Maintain a time table and a reminder
A company needs to publish its newsletter on a periodical basis. To have a constant
contact with the audience it is necessary to design, write, edit and reproduce a
newsletter on a weekly or monthly basis so that the effect of the company sustains
over their mind for a longer time.
http://www.bluemailmedia.com sales@bluemailmedia.com
Editing and Testing
A newsletter once sent cannot be updated and edited again. When you set up a time
table, manage more time in revision and re-editing. Newsletters are content based
and any loose content or senseless matter can change the overall view of the audience
towards the company. Give a trial test to your email by sending it to people you may
know or to yourself.
http://www.bluemailmedia.com sales@bluemailmedia.com
Email formats on Mobile
With smartphones, the mobile technology has marveled phenomenally and email
should be constructed in such a format that it’s viewable from phone. In the present
day, mobile phones have become the quality means of communication, so prepare
the campaign, info graphics and pictures in such a way that the mobile audience does
not skip those messages.
http://www.bluemailmedia.com sales@bluemailmedia.com
Apply according to Spam rules
Ensure and keep a track on whom you send your message to. Design your message
accordingly. Mail detailed messages only to those who have intentionally added
themselves into your mailing list. Read the CAN- SPAM Act in order to get a better
idea about the dos and don’ts. Send appropriate messages to the context, and to each
email insert an unsubscribe button. This will add a value to the ways in which you are
working towards their expectations and convenience.
http://www.bluemailmedia.com sales@bluemailmedia.com
Friendly and shareable emails
Do not have a formal tone in every email that you send. Treat your customer as a
friend and in a casual tone convey your message. Consumers added themselves into
your company bond with an intension; therefore formal language might sound
inappropriate. In order to make your message heard, try sharing it. Add a face book
or twitter link so that sharing becomes easier.
http://www.bluemailmedia.com sales@bluemailmedia.com
Evaluate and send an email when you have
an update
Send an email that will help attain the company goals. The Email must have content
and an impact that can be determined. Keep the message and company goals intact.
Get a statistical check of your message and the means that takes it high or low in
status. Rework on the tactics and apply it in a better way.
http://www.bluemailmedia.com sales@bluemailmedia.com
Resources
http://bluemailmedia.com/
http://www.forbes.com/sites/katelee/2012/10/15/15-email-marketing-tips-for-small-
businesses/
http://blogs.constantcontact.com/product-blogs/email-marketing/email-marketing-
examples/
https://www.kabbage.com/blog/small-business-email-marketing

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Email Marketing Strategies to Form Strong Businesses

  • 1. Email Marketing Strategies to Form Strong Businesses Email marketing can become easier by following these tips that will lead you to better prospects and in the progression of your company towards success simultaneously.
  • 2. When businesses become large, one has a lot of contacts that can help in the time of crisis. Even small companies need such kind of scaffold. This can happen only if the amount of audience and customers are increased. In order to bring in more prospects certain marketing tips has to be followed to build the power of the company. For a small business it is important to store in as many contacts as possible. Here are few techniques that will help small company in rising above through email marketing: http://www.bluemailmedia.com sales@bluemailmedia.com
  • 3. Design a subscription form. Make it viewable from as many social media sites as possible. Blogs, Facebook, twitter and other socially popular site will be engaged by more visitors, thus getting you more prospects through filling of the form. Ensure that the form is small and concise so that the subscription process does not take long time. Suggest them to accept group invitation that will become a forum to clarify their queries. Convenient Subscriptions http://www.bluemailmedia.com sales@bluemailmedia.com
  • 4. Convey the company’s objectives Before planning on the devices that will be used to build the customer – company bond, much light should be thrown upon what they will get out of the company after the subscription. Communicate to them and endorse them with information so that their expectation meets up with the company’s too. Based on this, you can take further steps to tool out your plans. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 5. Send an email after subscription Make your audiences feel close to you, for that you need to send emails. Email on company’s products, services, offers. Keep reminding them that they are company’s part and also the facilities that they are getting out of it. Thank them for the trust that they are laying up on you with exclusive offers. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 6. Brand the newsletter Design a newsletter for your business and fit in your brand into its feature. Customize it in order to incorporate your company’s color, logo and character. Stand on the consistency of your email; remember if your email content synchronizes with your brand image, then there are high possibilities of customers to be in a want to collaborate with you. Update your newsletter on a weekly basis. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 7. Make it Understandable No one has the time to read the contents of your email line by line. Hence, divide your contents into paragraphs and add subheadings to each. Design your subheadings and graphics in such a way that the readers get a gist of what the content is all about. Make the newsletter available and add a teaser so as to let know the audience about what is new and what is in the Pandora box for them. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 8. Send what your audience wants Collect information about your audience and personalize your email content in such a way that they feel special about it. Focus on segmentation and group formation. These methods help in forming a long term relationship. Segmentation grants you with certain subscribers that don’t need to be assigned in groups. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 9. Maintain a time table and a reminder A company needs to publish its newsletter on a periodical basis. To have a constant contact with the audience it is necessary to design, write, edit and reproduce a newsletter on a weekly or monthly basis so that the effect of the company sustains over their mind for a longer time. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 10. Editing and Testing A newsletter once sent cannot be updated and edited again. When you set up a time table, manage more time in revision and re-editing. Newsletters are content based and any loose content or senseless matter can change the overall view of the audience towards the company. Give a trial test to your email by sending it to people you may know or to yourself. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 11. Email formats on Mobile With smartphones, the mobile technology has marveled phenomenally and email should be constructed in such a format that it’s viewable from phone. In the present day, mobile phones have become the quality means of communication, so prepare the campaign, info graphics and pictures in such a way that the mobile audience does not skip those messages. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 12. Apply according to Spam rules Ensure and keep a track on whom you send your message to. Design your message accordingly. Mail detailed messages only to those who have intentionally added themselves into your mailing list. Read the CAN- SPAM Act in order to get a better idea about the dos and don’ts. Send appropriate messages to the context, and to each email insert an unsubscribe button. This will add a value to the ways in which you are working towards their expectations and convenience. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 13. Friendly and shareable emails Do not have a formal tone in every email that you send. Treat your customer as a friend and in a casual tone convey your message. Consumers added themselves into your company bond with an intension; therefore formal language might sound inappropriate. In order to make your message heard, try sharing it. Add a face book or twitter link so that sharing becomes easier. http://www.bluemailmedia.com sales@bluemailmedia.com
  • 14. Evaluate and send an email when you have an update Send an email that will help attain the company goals. The Email must have content and an impact that can be determined. Keep the message and company goals intact. Get a statistical check of your message and the means that takes it high or low in status. Rework on the tactics and apply it in a better way. http://www.bluemailmedia.com sales@bluemailmedia.com