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How Watson Will Transform Retail As We Know It

Webtomorrow 2016 presentation

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How Watson Will Transform Retail As We Know It

  1. 1. How Watson will Transform Retail as we know it Keith Mercier Global Retail Leader @keithmercier
  2. 2. Watson is creating a new partnership between people and computers that enhances, scales and accelerates human expertise. 3
  3. 3. 2010 2020 Sensors & Devices Text Enterprise Data Images/ Multimedia 44 Zettabytes Gap Traditional You are here 2016 We face an overwhelming wave of data in every industry 4
  4. 4. 5 Three capabilities that differentiate cognitive systems from traditional programmed computing systems. Reasoning They can understand information but also the underlying ideas and concepts. This reasoning ability can become more advanced over time. Learning They never stop learning. As a technology, this means the system actually gets more valuable with time. They develop “expertise”. Understanding Cognitive systems understand like humans do, whether that’s through natural language or the written word; vocal or visual.
  5. 5. Watson is a set of cognitive capabilities 6 Message Resonance Concept Expansion Face Detection Natural Language Classifier Speech to Text Text to Speech Language Translation Language Detection Sentiment Analysis Dialog Retrieve and Rank Image Link Extraction Tradeoff Analytics Entity Extraction Tone Analyzer Personality Insights Taxonomy Author Extraction Concept Tagging Relationship Extraction Concept Insights Relationship Extraction Question & Answer Feed Detection Keyword Extraction Visual Recognition Image Tagging Text Extraction Watson’s APIs are the cognitive building blocks that harness our data.
  6. 6. 7 Social Media Values Psycholinguistic Analytics Big 5 Attitude Emotion Style Needs Personality Portrait Personality Insights
  7. 7. Watson at Work in Retail 8
  8. 8. 65M security events experienced by the average retailer Seamless Shopping Protect and leverage data Engage in Context Innovate, transform, experiment 26B devices in the IoT by 2020 Twitter users send 140M tweets every day. 82% greater multi-channel consumers spend than single- channel shoppers 9 Powerful disruptors are changing the retail landscape as we know it.
  9. 9. The top three most prominent challenges for CMOs are data explosion, social media, and the growth of channel and device choices 65% of CMOs report being unprepared for the growth of channel and device choices. 360 View of the Customer Source: IBM CMO Study 2015 68% of CMOs report being unprepared for the growth in social data 10Source: IBM CMO Study 2015
  10. 10. Demo Placeholder 11