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Disruption & innovation: The Reference

Webtomorrow 2016 presentation

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Disruption & innovation: The Reference

  1. 1. June 16 2016 Frank De Graeve
  2. 2. See what we did there ;) Source: giphy
  3. 3. BUSINESSES API-first
  4. 4. ... INTERACTIONS LAYER SERVICES DILUTION of your SERVICE ? ? ? CUSTOMER SERVICES PRODUCT DEVELOPMENT ...SALES Development Speed Flexibility Alignment = HIGH INVESTMENT
  5. 5. What you’d want... SERVICES INTERACTIONS LAYER
  6. 6. What is happening YOU COMPETITION API Google Home COMPETITION 100% service focus Bypass interaction layer API Echo Button
  7. 7. Can you excel in all interaction layers?
  8. 8. Should you excel in all interaction layers?
  9. 9. Focus on becoming the preferred service of the network. ?WWW API Bot App App App WWW WWW YOU API
  10. 10. Source: giphy
  11. 11. Source: giphy
  12. 12. Fear API’s are virtual There is no tangible or visual layer Fear of transparency Mind-shift required Desintermediation of the brand
  13. 13. Become a customer of your own API. ALSO YOU API WWW API Bot App App App WWW WWW YOU
  14. 14. Source: giphy
  15. 15. Source: giphy
  16. 16. = Your best marketing! SERVICES
  17. 17. Source: giphy

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