This document discusses the importance and benefits of online video marketing for small businesses. It notes that video is worth millions of words to viewers. The document then provides tips on different types of videos businesses should create, including product demos, customer testimonials, and explainer videos. It also gives suggestions on where to promote videos online, such as YouTube, a company website, social media channels, and blogs. The document emphasizes that all businesses, regardless of size, should incorporate video marketing into their strategies.

1. Online Video Marketing: Tips, Types
of Videos To Create & How To
Promote Them
Small Business Online Marketing Tips By

2. They say a picture is worth 1,000
words. So how many words would
you think a video is worth?
The answer is millions!
Research has shown that one minute of video is
worth 1.8 million words. Just one minute! As
YouTube remains the second most commonly
used search engine, more and more small
businesses are noticing how strategically
important video marketing is.

3. Speak to your audience
Marketing is about reaching people and speaking
to them in ways they understand, pushing them
toward an action.
While your business will have web pages and
brochures that explain who your company is and
what it does, trust me when I say that many
people would prefer to learn that information via
video.
And videos could even help them understand
your business better.

4. Why Video Marketing?
You may be asking yourself why video
marketing is important or how it could be
lucrative to your business.
Fortunately, the facts speak for
themselves.

5. Why Video Marketing?
A year-old report from market research firm,
Aberdeen Group, revealed companies that use
video marketing strategies increased their
revenue 49% faster than businesses that do
not use video. In that same study, 85% of
marketers said that their primary goal when
using video is to drive lead generation.

6. Why Video Marketing?
A new report called by a digital firm called L2
shows that TV viewership has been decreasing
since 2012, and L2 predicts that approximately
80% of total online traffic will be driven by
digital video by 2020.

7. Why Video Marketing?
Other studies have shown more beneficial
statistics about video marketing: placing a
video on a landing page increases conversions
by 80%, people who enjoy a video
advertisement are 97% more likely to buy,
90% of users claim product videos are helpful
in the decision making process and 1/3 of all
online activity is spent watching videos.

8. Why Video Marketing?
Online video marketing is one of the most widely-
used marketing techniques, as well as one of the
most helpful techniques for lead generation.
Your business needs videos, and probably various
types of videos.
No matter what type of business you run, videos
can be used to describe your company culture,
specifications of your products/services or just
simply to explain in laymen’s terms what your
business does.

9. Why Video Marketing?
Keep reading to
learn more about
the different types
of videos that
businesses should
get produced and
where they should
be placed online.

10. Some facts about Online Video
Marketing
Infographic courtesy of
Hyperfine Media.

11. Types of Videos to Get Produced
• Company overview - what your business does, how and
why
• Product or service demo/tutorial - showcase your products
or services by showing a demo of the service or a tutorial of
a product being used, then explain the benefits and unique
features
• Case study with customer testimonials - interview happy
customers and have them speak freely about their
experience with your company
• Infographic video about stats and data - learning about a
company or product/service can be more fun and easier to
understand when we see data in a video, rather than
reading a long and boring white paper

12. Types of Videos to Get Produced
• Animated explainer video - these are incredibly popular and can
be quite short, which increases the likelihood that people will
watch it all the way through and it also means the video is
versatile enough to put on a wide variety of locations online
• About Us - you can make a more in-depth video about your
corporate culture, the management team or your entire crew
(and with video, you can make it as fun or silly or serious as
you’d like)
• Viral parody video - if you want to try your luck mimicking a viral
video (remember how everyone spoofed the “Call Me Maybe”
song?), this would be both really fun for your employees and
your fans; including a popular hashtag when you share the video
on social media will stretch awareness of your company

13. Types of Videos to Get Produced
• Live videos - this is a hot trend that
is getting more and more
popularity
• To recruit employees - brag about
how awesome your business is and
what makes it special to work there
(this video can even be used in
social media ads to recruit)
• To train employees - a traditional
use for videos, but this oldie is a
goodie

14. Where to Promote the Videos
Online
• YouTube - larger than Bing, Yahoo!, Ask and AOL all together,
it’s safe to say that YouTube is where videos live on the
Internet
• Company website - if the point of the video is to drive people
to contact you or make a purchase, the video should live on
your website, ideally on a landing page or the home page
• Company blog - make a blog post about the facts mentioned
in the video, behind-the-scenes of the video or anything that
will help persuade people to watch the video
• Facebook - not only can you make a post on your business’s
FB page with a link to the video on TouTube or, even better, on
your website, but you should also import it on the Videos tab
to receive a ton of organic reach

15. Where to Promote the Videos
Online
• Twitter - this social media powerhouse has several
video options, and with use of hashtags, people will
find your video quickly
• Vimeo - a large video sharing site, like YouTube, that
will expand your reach and help with SEO
• Facebook Live Videos - take live video of your company
creating a product or conducting a service or a Q&A
session or a behind-the-scenes look
• Periscope app - for more live video broadcast
opportunities
• Email blasts - include video in your marketing emails
and watch the click-through-rates skyrocket

16. Where to Promote the Videos
Online
• Social media channels - definitely share a link to the
video on all of the business’s social media channels
• Press releases/media - if you can find a newsworthy
angle, you can mention a video in a press release
and/or email the YouTube link to your press list
• Other blogs - reach out to other blogs that have the
same target audience to see if they would want to
feature your video on their blog
• Niche communities - share a link to the video on
groups, forums and online communities that are made
up of your target audience, explaining why they should
watch

17. Video Marketing Tips:
1. Optimize the video’s metadata, as well as
tags on video sharing sites
2. Place your logo in one corner throughout
the entire video
3. Include your business’s contact info at the
end of the video

18. Video Marketing Tips:
4. Include a call to action at the end, telling the
viewer what you’d like them to do (for
example: either share the video, contact
your business, learn more, etc.)
5. Consider using the video as an ad
6. Hire a professional marketing agency to
come up with the video concept, script and
the actual creation of the video, or you
could hire a videographer, but you would
most likely have to come up with the
majority of the creative direction

19. Video is not a privilege strictly for big, rich
companies! Your business, no matter how
small or what your business does, deserves
video content in its marketing mix.
Don’t let your competition beat you to the
punch!
Incorporate videos into your marketing
strategy today.

20. Read the entire blog post on our
website:
http://www.bloominari.com/blo
g/online-video-marketing-tips

21. Thank You
Are you a small business owner and would like
strategy, marketing, content or design
assistance?
Please contact us:
bloominari.com | 619-354-1118 | info@bloominari.com