Our Milk is yummy, clean, and healthy. Produced using Red Tractor approved milk to enforce excellent standards of farming and preparation, the range is 100% traceable and packed in British factories for the freshest taste and a longer shelf life. Our happy cows are strictly fed on the highest quality nutrients-rich grass, so they can produce wholesome milk that growing kids will love! High in calcium and protein, and a natural source of vitamin B12, every drop provides the vital goodness children need for strong teeth and bones. Our flavoured milk complies with UK school regulations, and is available in four delicious flavours so it is the perfect addition to healthy lunchboxes every day.

1. DAIRY LINE
MILK RANGE
APPY KIDS CO
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APPY KIDS CO
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2. Keep Appy,
Stay Healthy!
SO WHY ARE WE
SO APPY?
Welcome to the wonderful world of Appy Kids Co! We are a multi-award
winning food and drink brand for families that is now sold in more than
27 countries across the globe.
We make honestly good products for your kids’ tums that are healthy,
delicious, and affordable. We are trusted by parents, loved by children,
and dentists and nutritionists are our fans too!
Children are at the heart of our brand, and we believe that as future
leaders and innovators they should have the best start in life. We want
them to live a healthier lifestyle so we team up with their favourite
characters to create some of the most awesome ranges they could ever
wish for.
Appy Kids Co prefers to do things in the right way; this begins in the
sunny fields where our honest ingredients are grown and handpicked,
and continues with our recyclable packaging.
We care about Mums, and especially Mother Earth, so we also ensure
that our carbon footprint is minimal to help keep the environment as it
should be for future generations.

3. v
Our Promises
We never add
sugar to our
beverage ranges.
We only use
traceable, safe and
sustainable milk.
We prepare servings
that are lower than
100 calories.
How we keep them
We only use ethically sourced
ingredients that will safeguard
the environment and benefit your
children.
Drinks FoodMilk
Mission
We make honestly good products that are
affordable, loved by kids and trusted by
parents.
OUR BRAND
VALUES
We give back to the community by
donating our products to good
causes.
We collaborate exclusively with
production partners who make
conscious efforts to reduce their
carbon footprint.

4. We will cut nearly 42 tons
of CO2 emission utilising
renewable raw materials
and zero waste production
partners.
We are going to save 250 tons
of plastic by introducing our
new biodegradable oxo
straws.
We are going to save 5780
tons of sugar thanks to the
reformulation of all our
products.
We are going to cut 2 billion
Kcal in kids food & drinks
by creating appropriate
kids’ servings.
OUR GOALS
TO REACH BY 2021

5. Toddlers and pre-school children have high nutrient requirements as
they are growing rapidly and don’t stay still for very long. On the
market there are not may options made with real milk. Fresh milk
expires in a short period of time. In order to have dairy on the go, the
best option for parents is to have UHT ambient milk.
Daily intake of milk recommended by doctors for
children from 1 to 5 years old.
(Dairy Council)
350ml
Consumption of flavoured milk is growing,
recording a 4.3% CAGR over 2010-15, which is
predicted to increase to a CAGR of 6.0% over
2015-20.
(Global Data, 2015)
THE CURRENT
MARKET

6. Our Milk is Red Tractor approved. This means that
we meet UK high quality standards for Animal
Welfare, Food Safety, and Protection for the
Environment.
Our milk can be traced right back to the
original British farms, thanks to a series of
audits done throughout the manufacturing
process.
WE ENSURE
Traceability
Our farmers care about their cows. Our
standards mean animals have suitable space,
and the right food and water to ensure they’re
healthy.
Integrity
Trust and Quality are high on the agenda for
most consumers and our dairy line meets
all the criteria. The Red Tractor logo is a mark
of quality drinks you can trust.
Added value
WE USE
BRITISH MILK

7. Paw Patrol is a successful cartoon by Nickelodeon
featuring 7 dogs, each of them with their own personality.
according to
MISSION PAW
October Premiere:
HIGHEST AUDIENCE with
an average of
127kkids
Reached a total of
kids across both channels
in 2017
4.2M
#1 UK OFFICIAL
PRE-SCHOOL BRAND
#1 RATING DRIVER
contributing 37.9%
#1 KIDS SHOW
representing 2.9% of
ratings
WHY WE PARTNER WITH
PAW PATROL

8. Naturally contains
Vitamin B12
Our happy cows are strictly fed on the highest quality
nutrients-rich grass, so they can produce wholesome milk
that growing kids will love! High in calcium and protein,
every drop provides the vital goodness children need for
healthy growth, strong teeth and bones.
Did you know ?
We are going to launch our oxo
biodegradable straws soon!
WHY CHOOSE OUR
MILK RANGE
*
*Complies with government regulations for UK Schools.
(Flavoured milks only)
No artificial
colours or flavours
No added
preservatives
Contains 95%
low-fat milk
Source of
calcium
Provides
protein
MADE I
N
BRITAIN

9. Appy Kids Co Paw Patrol Whole Milk
(200ml)
Ingredients
Whole milk UHT (100%).
Typical values per 100ml
Energy 259kJ/62kcal, Fat 3.5g (of which
saturates 2.2g), Carbohydrate 4.3g (of which
sugars 4.3g), Protein 3.5g, Salt 0.1g, Calcium
118mg (15%)*, Vitamin B12 0.9µg (36%)*.
*Reference Intake of an average adult
(8400kJ/2000kcal).
DAIRY LINE
MILK RANGE

10. Appy Kids Co Paw Patrol Strawberry
Flavoured Milk (200ml)
Ingredients
Semi-skimmed milk (95%), sugar, natural
strawberry flavouring, stabiliser
(carrageenan).
Typical values per 100ml
Energy 276kJ/65kcal, Fat 1.6g (of which
saturates 1.0g), Carbohydrate 9.5g (of which
sugars 9.5g), Protein 3.2g, Salt 0.08g, Calcium
122mg (15%)*, Vitamin B12 0.85µg (34%)*.
*Reference Intake of an average adult
(8400kJ/2000kcal).
DAIRY LINE
MILK RANGE

11. Appy Kids Co Paw Patrol Banana Flavoured
Milk (200ml)
Ingredients
Semi-skimmed milk (95%), sugar, acidity
regulator (trisodium citrate), natural banana
flavouring, stabiliser (carrageenan), colour
(beta-carotene).
Typical values per 100ml
Energy 281kJ/67kcal, Fat 1.6g (of which
saturates 1.0g), Carbohydrate 9.9g (of which
sugars 9.9g), Protein 3.1g, Salt 0.12g, Calcium
131mg (16%)*, Vitamin B12 0.85µg (34%)*.
*Reference Intake of an average adult
(8400kJ/2000kcal).
DAIRY LINE
MILK RANGE

12. Appy Kids Co Paw Patrol Chocolate
Flavoured Milk (200ml)
Ingredients
Semi-skimmed milk (95%), cocoa powder (1%),
sugar, natural chocolate flavouring, stabiliser
(carrageenan).
Typical values per 100ml
Energy 293kJ/69kcal, Fat 1.9g (of which
saturates 1.2g), Carbohydrate 9.6g (of which
sugars 9.6g), Protein 3.6g, Salt 0.08g, Calcium
125mg (16%)*, Vitamin B12 0.85µg (34%)*.
*Reference Intake of an average adult
(8400kJ/2000kcal).
DAIRY LINE
MILK RANGE

13. WE HELP COMMUNITIES
As part of our corporate social responsibility strategy we give back to communities by:
• Feeding disadvantaged children via donating our products to food banks;
• Organising free educational workshops for families with our nutritionists;
• Taking children to allotment to show them how vegetable and fruit grow;
• Taking part in charity events to raise awareness of good causes;
• Offering free sports activities to kids to keep them active.

14. “I found this very handy to use
when my children were staying at
their grandparents overnight as they
don’t drink whole milk. Also it is
useful to take on day trips etc.”
“My kids loved the paw patrol
design of the carton. I would
definitely buy a semi skimmed
version as my children no longer
drink whole milk.”
“As my son has not long turned one, we found
these super helpful for taking with us when
we went out and made perfect practice on
how to use the straw!”
“The characters on the carton appeal
to children to drink more milk, I would
recommend to friends whose children
are not keen on drinking milk.”
“It was a lovely little carton that made
our little girl feel like she was having
a treat.”
WE GET GREAT FEEDBACK FROM
PARENTS!

15. Dr. Rhona Eskander,
Dentist
Appy Kids Co drinks tick all the boxes as they do not have
any artificial colours or preservatives, yet taste good!
Moreover, they do not contribute to tooth decay which is
fantastic. I would definitely recommend Appy to parents
for their children. (click here to view the interview).
Glenn Bradford
Teacher
Hydration is hugely important. When
kids are well hydrated they are more
focused in the class. We always
encourage them to drink.
Stephanie Couch
Blogger
The Ninja Turtles juices only have 4.22g of
carbohydrate per serving. This is great news for
my Type 1 diabetic son as he does not need to
have an extra injection to enjoy a carton!
Natasha Gavin
Child Nutritionist
I was impressed that Appy Kids Co drinks are sweetened with
stevia. These are the kind of products I want my children to
drink when we are out and about. I was pleasantly surprised by
the quality of what I drank and what I gave to my kids. You
managed to get a taste combination right with the health and
nutritional benefits! (click here to view the interview)
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PROFESSIONALS RECOMMEND US TOO!

16. HEALTHY SALES
WORLDWIDE
OUR RETAILERS
We sell in 20+ countries across
the world, including the UK,
Greece, France, Spain, Benelux,
China, Philippines, Australia,
Caribbean, and many more…

17. 10 Barley Mow Passage,
Chiswick, London, W4 4PH
t: +44 (0) 207 118 5557
f: +44 (0) 207 118 5556
e: hi@appykidsco.com
w: www.appykidsco.com
Part of Bloom Brands Group