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SOCIAL                                                                                     www.blogworks.in

  BUSINESS
   Becoming social by integrating as one

                                                                               While stakeholders look at businesses as
                                                                              one, often enough businesses themselves
                                                                               operate in departments. This framework
                                                                           attempts to look at how we help businesses
                                                                                become social by integrating as one in
                                                                                             terms of width and depth.




                                                           communication




                                                                                                    innovation
                              marketing
               corporate




                                                                                                                   learning
                                            customer




                                                                                     sales




                                                                                                                   HR &
                                            service




width

depth Thought              Buzz           Listen        Social media             Listen        Customer          Coaching
           leadership                                   optimisation                           feedback          & learning
                                                                                               & insights

           Social media    Engagement Respond           Content                  Lead gen      Idea              Communities
           policies                                     creation                               networks          of practice

           Brand           Community      Identify issues                        E-commerce Co-creation          Collaboration
           health                         & resolve       programme                                              network

           Operational     Insights       Social        Corporate  Social                                        Social
                                          CRM           reputation buying                                        recruitment
                                                        management

           Product         Co-creation    Anticipate    Crisis
           innovation                     & change      preparedness
                                          course
           Thought
           leadership

        Let’s start a conversation, write to us at rajesh.lalwani@blogworks.in and rajika.talwar@blogworks.in
        or call us at +91 99100 34330

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Social Business

  • 1. SOCIAL www.blogworks.in BUSINESS Becoming social by integrating as one While stakeholders look at businesses as one, often enough businesses themselves operate in departments. This framework attempts to look at how we help businesses become social by integrating as one in terms of width and depth. communication innovation marketing corporate learning customer sales HR & service width depth Thought Buzz Listen Social media Listen Customer Coaching leadership optimisation feedback & learning & insights Social media Engagement Respond Content Lead gen Idea Communities policies creation networks of practice Brand Community Identify issues E-commerce Co-creation Collaboration health & resolve programme network Operational Insights Social Corporate Social Social CRM reputation buying recruitment management Product Co-creation Anticipate Crisis innovation & change preparedness course Thought leadership Let’s start a conversation, write to us at rajesh.lalwani@blogworks.in and rajika.talwar@blogworks.in or call us at +91 99100 34330