Presentation to Alliance for Community Media (http://www.allcommunitymedia.org) on July 29, 2011 - Workshop IV: Raising Your Profile Through Branding and Messaging Creating brand identity for your access channels and Community Media Center is critical to survival. Learn from the pros how to brand your station and raise awareness in your community about who you are and what you do and your value to the community. Presentation by Matthew O'Brien of Mint Social. The take-aways from this presentation: 1. Branding through content marketing (best channels for growing community) 2. Repurposing content in multi-media formats to increase engagement 3. How to bring social, local and mobile marketing together to dominate in Google Places 4. Tools and techniques that you should be using to increase traffic to your top landing pages.Matthew O’Brien Learn more at http://www.MintSocial.com

5. Your Website Is one of Millions

6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @Blogster @Mint_Social

7. Web Search Trends “ Where we spend our time online” @Blogster @Mint_Social

8. The visibility Multiplier Effect Published Weekly (50+ sites) 50X – 1000X more traffic to your website 1 Piece of Media

11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social

12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic @Blogster @Mint_Social

13. Social Media – Online Marketing Dashboard @Blogster @Mint_Social

14. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social

15. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example ? @Blogster @Mint_Social

16. Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem @Blogster @Mint_Social

17. Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem @Blogster @Mint_Social

18. QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem @Blogster @Mint_Social

19. Microsoft Google @Blogster @Mint_Social

20. Content Problem Other People’s Content OPC ? @Blogster @Mint_Social

21. Geo-SoMo = Geo-Tag Your Content with Smartphone

22. Geo-tag Your Content @Blogster @Mint_Social

23. 50% of searches go to Google Maps @Blogster @Mint_Social

24. 45% of consumers search blind @Blogster @Mint_Social

25. … they search with general keyword terms Italian Restaurant @Blogster @Mint_Social

26. 56% of social users and 60% of mobile users search for specific businesses (location) @Blogster @Mint_Social

28. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71% @Blogster @Mint_Social

29. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! @Blogster @Mint_Social

31. Plan for Success Questions? @Blogster @Mint_Social