How to Win at LinkedIn. 5 Secrets to Increase Your InMail Recruiting Response Rate
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Linkedin is the number 1 recruiting sourcing and hiring platform in the world. For that simple fact, it's also quite crowded and there is increased competition to get the attention of the 300+ million users of LinkedIn. Learn 5 secrets to increasing your InMail response rate and success in engaging and reaching passive job seekers as well as best practices to enhanced your current social recruiting efforts.
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How to Win at LinkedIn. 5 Secrets to Increase Your InMail Recruiting Response Rate
- 2. GET HRCI RECERT CREDITS • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert #BLOGGING4JOBS credits free.
- 3. #BLOGGING4JOBS OUR PANELISTS Jessica " Miller-Merrell" @jmillermerrell" Perri Blake Gorman" @bethebutterfly" Christy Nichols" @christyntweets"
- 5. LINKEDIN USERS BY COUNTRY #BLOGGING4JOBS Source: Clickz 1/2014 http://b4j.co/global-LI-users-2014 "
- 8. #BLOGGING4JOBS POLL QUESTION - #1 What’s your number 1 candidate source aside from LinkedIn when sourcing? ! – Social Media " – Indeed " – Paid Social Sourcing (Entelo, Gild, Swoop Talent) " – Phone Sourcing " – Other"
- 9. LINKEDIN RECRUITING SECRETS #1 – Get Customized ! #2 - The Referral Email ! #3 – The LinkedIn Twitter Punch ! #4 - High Quality Less Messaging! #5 - Time Saving Templates ! #BLOGGING4JOBS
- 10. #BLOGGING4JOBS POLL QUESTION - #2 • Are you a recruiter who is an open networker on LinkedIn? ! – Yes" – No " – What’s That? "
- 11. #BLOGGING4JOBS #1 – CUSTOMIZED • Be specific" • Be direct " • Research " • Create interest "
- 12. #1 – CUSTOMIZED WITH RESEARCH #BLOGGING4JOBS
- 13. #1 – CUSTOMIZED WITH RESEARCH #BLOGGING4JOBS
- 14. #2 – THE REFERRAL EMAIL (WHAT NOT TO DO) #BLOGGING4JOBS
- 15. #2 – THE REFERRAL EMAIL • Focus on the subject line" • Include referral name in message" • Include your full contact information " • Consider commonalities like Groups" • A/B Testing " " #BLOGGING4JOBS
- 16. #2 – THE REFERRAL EMAIL #BLOGGING4JOBS
- 17. #3 – THE LINKEDIN TWITTER PUNCH #BLOGGING4JOBS
- 18. #BLOGGING4JOBS POLL QUESTION - #3 • What is your weekly InMail volume to candidates? ! – 5 or less " – 6-20" – 21-50" – 51+"
- 19. #4 – HIGH QUALITY, LESS MESSAGING #BLOGGING4JOBS
- 20. #4 – HIGH QUALITY, LESS MESSAGING • High volume is 20 custom InMails/week" • Research, research, research" • InMail sent to only those qualified " #BLOGGING4JOBS
- 21. #5 – TIME SAVING TEMPLATES • Save templates in draft" • Take time to customize your message" • Research best practices " #BLOGGING4JOBS
- 22. #5 – TIME SAVING TEMPLATES #BLOGGING4JOBS
- 23. #5 - TIME SAVING TEMPLATES #BLOGGING4JOBS
- 24. INMAIL TIPS FROM LINKEDIN • Best day to send an InMail – Thurs 9-10 AM " • Avoid weekend messages on LinkedIn" • Followers of LI Page 81% more likely to respond " " Source: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide " #BLOGGING4JOBS
- 27. #BLOGGING4JOBS LEARN MORE ABOUT . . . • Christy Nichols www.b4j.co/christynichols! • Perri Blake Gorman www.b4j.co/pblakegorman! • Jessica Miller-Merrell www.b4j.co/jmillermerrell! ! Resources: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide; LinkedIn Minimum User Age by Country http://b4j.co/LI-min-age; 65 Eye Catching HR & Recruiting Stats http://b4j.co/65-hr-stats-2014; "
- 28. GET HRCI RECERT CREDITS • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert #BLOGGING4JOBS credits free.
Editor's Notes
- LinkedIn has 300 million users. In 2013, LinkedIn updated their terms of service with regard to minimum age. In the US, the minimum age to have a LinkedIn account is 14 years of age. 79% of LinkedIn users are 35 years and older. The average user is 40.5 years old.
- I’ll throw this one over to Christy about what’s most important to her in increasing her InMail rate. Perri will weigh in here about research and how it can help elevate not only your response rate but your overall relationship with your candidate and hiring manager.
- Perri will discuss how extensive research along with connecting on multiple channels is so important. She can mention how her technology is used to help make sourcing and research better to collect information on groups or individuals allowing you to better connect and customize the messaging.
- Christy will talk a bit about this. I’m certain that Perri will also weigh in here.
- These are just talking points for folks to look at. We can talk about whatever we want. I want to focus on limiting your messaging here and asking for referrals from those you have an established relationship or believe are influencers or connected in the space. Personally, this is where I pick up the phone and call versus an email.
- Some examples of a referral email that I think does pretty well. Perri and Christy can weigh in with their suggestions here.
- I will introduce this secret and Perri will discuss how it has helped her establish more solid connections as a recruiter, as a startup and in business in general. Twitter is more interactive and engaging than LinkedIn meaning that when you connect or tweet someone directly on Twitter, they are more likely to read and respond to you via Twitter or to your InMail.
- These are the template examples that Christy provided. Feel free to weigh in here.
- These are templates that Christy provided which I will discuss. Feel free to weigh in here.
- Jessica will begin to talk on this slide and I will have both Christy and Perri to weigh in. While we will discuss information, that LI has provided, we can also share some thoughts on our personal experience without giving away the 5 secrets of increasing your InMail response rates on LinkedIn.
- http://www.blogging4jobs.com/social-media/hiringrecruiting-on-twitter-facebook-linkedin-by-country/