"Maximizing your savings:The power of financial planning".pptx
BlogPaws 2010 - Better Business Blogging: Natalie Malaszenko
1. April 10, 2010 Better Business Blogging - Using Your Blog to Engage with Customers Natalie Malaszenko Director, Social Media & Commerce Blog: petcoscoop.com Twitter: @petco, @GenNaturalPet, @NatalieatPETCO Facebook:
2. blog (blŏg) n. short for weblog; an online diary, apersonalchronological log ofthoughtspublished on a Web page. typically updated daily, blogs often reflect thepersonalityof the author. 2
29. Have fun sharing what you do with your fans! PETCO vendor Natural Balance had the Guinness Book World Record Breaking “World’s Largest Rose Parade Float”. To drive awareness and conversations a PETCO associate rode on the float and used social media to bring the event to the world live, through facebook, twitter and blogs pre- and post- event. Blog posts driving awareness for float and how community can win prizes during parade including pre-parade letting people know on the blog that if they hold a sign and PETCO sees it, they can win prizes: Through twitter and facebook shared photos, comments and contest questions live from the float.
Editor's Notes
The traditional marketing mediums are one way channels. Web 2.0 opens up ability to have conversations and do it cheaply.