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$cience ofThe
Pricing
What's theWhat's the Best PriceBest Price
for Your Product?for Your Product?
The Right Price Will Make
You Earn Money
TheThe WronWrongg PricePrice Will MakeWill Make
You Lose MoneyYou Lose Money
But...
There's More!There's More!
There are Secret
Pricing Strategies...
...that will...that will Increase Your SalesIncrease Your Sales......
...and Your...and Your EarninEarningg Per SalePer Sale
3 Awesome
Pricing
Strategies
Decoy
Pricing
1
In a study, were offered 3 types ofIn a study, were offered 3 types of
magazine subscription to 100 students:magazine subs...
No one was taking the print only version,
so it was removed and the experiment repeated.
As a result lessAs a result less
print+web subscription were sold.print+web subscription were sold.
Takeaway
Offer different options with
similar (or almost equal)
prices for two of them.
Of the two, one is a decoy, and the other
is the more attractive choice you wish
for the consumer to make
Anchoring
2
Researchers invited real experts andResearchers invited real experts and
undergraduate studentsundergraduate students
to a...
The seller listed his house at different prices
and as a result both students and experts
made different evaluations.
The higher the priced listed,
the higher was the evaluation.
Takeaway
Put very expensive products
near the product
that you want to sell.
Bracketing
3
Tests showed that between
a premium beer ($2,50) and a bargain beer ($1,80)
people preferred the premium beer.
Adding a third
super bargain beer ($1,60)
people preferred the
original bargain beer ($1,80).
Replacing the
super bargain beer ($1,60) with
a super premium beer ($3,40),
people preferred
the premium beer ($2,50).
Takeaway
Include three options,
and put the one that
you want people
to buy in the middle.
Make the luxury option really expensive
some people will buy it
no matter the price
Want More?
Want More?
Read All the
7Studies
[Infographic]
Want More?
Read All the
7Studies
[Infographic]
Click it
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The Science of Pricing: Pricing Strategies to Increase Sales

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Check out http://dotcomgains.com/ for more useful content.

Here are 3 powerful pricing strategies that can increase sales.

Credits:
1 - http://www.flickr.com/photos/53921113@N02/5645102295/

2 - http://www.flickr.com/photos/31817493@N08/5225000237/

3 - http://www.flickr.com/photos/93755244@N00/5532389673/

4 - http://www.flickr.com/photos/79649916@N00/5657236729/

5 - http://www.flickr.com/photos/49503180180@N01/5545552367/

7 - http://www.flickr.com/photos/10565597@N00/4828439402/

8 - http://www.flickr.com/photos/32852034@N00/6386019085/

9 - http://www.flickr.com/photos/26406919@N00/451900976/

10 - http://www.flickr.com/photos/41754875@N00/2192051338/

11 - http://www.flickr.com/photos/45820171@N08/7195729556/

12 - http://www.flickr.com/photos/82327812@N00/3852759250/

13 - http://www.flickr.com/photos/51035555243@N01/2681744739/

14 - http://www.flickr.com/photos/35237096015@N01/24604141/

15 - http://www.flickr.com/photos/40193179@N03/3860441854/

16 - http://www.flickr.com/photos/23566085@N00/7039449789/

18 - http://www.flickr.com/photos/43103019@N05/4121668515/

19 - http://www.flickr.com/photos/12836528@N00/4195419849/

20 - http://www.flickr.com/photos/29711987@N00/3353212322/

21 - http://www.flickr.com/photos/49502995517@N01/2857391640/

22 - http://www.flickr.com/photos/38605609@N02/7263046570/

23- http://www.flickr.com/photos/53371251@N08/6840568965/

24 - http://www.flickr.com/photos/74743437@N00/3182134375/

25 - http://www.flickr.com/photos/54341740@N04/6938913587/

26 - http://www.flickr.com/photos/40195741@N00/3842509936/

27 - http://www.flickr.com/photos/52299769@N04/5908989821/

28 - http://www.flickr.com/photos/60906956@N00/4521591623/

29 - http://www.flickr.com/photos/51035555243@N01/3105581280/

31 - http://www.flickr.com/photos/10361931@N06/4273225057/

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The Science of Pricing: Pricing Strategies to Increase Sales

  1. 1. $cience ofThe Pricing
  2. 2. What's theWhat's the Best PriceBest Price for Your Product?for Your Product?
  3. 3. The Right Price Will Make You Earn Money
  4. 4. TheThe WronWrongg PricePrice Will MakeWill Make You Lose MoneyYou Lose Money
  5. 5. But...
  6. 6. There's More!There's More!
  7. 7. There are Secret Pricing Strategies...
  8. 8. ...that will...that will Increase Your SalesIncrease Your Sales......
  9. 9. ...and Your...and Your EarninEarningg Per SalePer Sale
  10. 10. 3 Awesome Pricing Strategies
  11. 11. Decoy Pricing 1
  12. 12. In a study, were offered 3 types ofIn a study, were offered 3 types of magazine subscription to 100 students:magazine subscription to 100 students: web ($59), print ($125), print+web ($125).web ($59), print ($125), print+web ($125).
  13. 13. No one was taking the print only version, so it was removed and the experiment repeated.
  14. 14. As a result lessAs a result less print+web subscription were sold.print+web subscription were sold.
  15. 15. Takeaway
  16. 16. Offer different options with similar (or almost equal) prices for two of them.
  17. 17. Of the two, one is a decoy, and the other is the more attractive choice you wish for the consumer to make
  18. 18. Anchoring 2
  19. 19. Researchers invited real experts andResearchers invited real experts and undergraduate studentsundergraduate students to appraise a home for sale.to appraise a home for sale.
  20. 20. The seller listed his house at different prices and as a result both students and experts made different evaluations.
  21. 21. The higher the priced listed, the higher was the evaluation.
  22. 22. Takeaway
  23. 23. Put very expensive products near the product that you want to sell.
  24. 24. Bracketing 3
  25. 25. Tests showed that between a premium beer ($2,50) and a bargain beer ($1,80) people preferred the premium beer.
  26. 26. Adding a third super bargain beer ($1,60) people preferred the original bargain beer ($1,80).
  27. 27. Replacing the super bargain beer ($1,60) with a super premium beer ($3,40), people preferred the premium beer ($2,50).
  28. 28. Takeaway
  29. 29. Include three options, and put the one that you want people to buy in the middle.
  30. 30. Make the luxury option really expensive some people will buy it no matter the price
  31. 31. Want More?
  32. 32. Want More? Read All the 7Studies [Infographic]
  33. 33. Want More? Read All the 7Studies [Infographic] Click it
  • chandria000

    Jul. 23, 2018

Check out http://dotcomgains.com/ for more useful content. Here are 3 powerful pricing strategies that can increase sales. Credits: 1 - http://www.flickr.com/photos/53921113@N02/5645102295/ 2 - http://www.flickr.com/photos/31817493@N08/5225000237/ 3 - http://www.flickr.com/photos/93755244@N00/5532389673/ 4 - http://www.flickr.com/photos/79649916@N00/5657236729/ 5 - http://www.flickr.com/photos/49503180180@N01/5545552367/ 7 - http://www.flickr.com/photos/10565597@N00/4828439402/ 8 - http://www.flickr.com/photos/32852034@N00/6386019085/ 9 - http://www.flickr.com/photos/26406919@N00/451900976/ 10 - http://www.flickr.com/photos/41754875@N00/2192051338/ 11 - http://www.flickr.com/photos/45820171@N08/7195729556/ 12 - http://www.flickr.com/photos/82327812@N00/3852759250/ 13 - http://www.flickr.com/photos/51035555243@N01/2681744739/ 14 - http://www.flickr.com/photos/35237096015@N01/24604141/ 15 - http://www.flickr.com/photos/40193179@N03/3860441854/ 16 - http://www.flickr.com/photos/23566085@N00/7039449789/ 18 - http://www.flickr.com/photos/43103019@N05/4121668515/ 19 - http://www.flickr.com/photos/12836528@N00/4195419849/ 20 - http://www.flickr.com/photos/29711987@N00/3353212322/ 21 - http://www.flickr.com/photos/49502995517@N01/2857391640/ 22 - http://www.flickr.com/photos/38605609@N02/7263046570/ 23- http://www.flickr.com/photos/53371251@N08/6840568965/ 24 - http://www.flickr.com/photos/74743437@N00/3182134375/ 25 - http://www.flickr.com/photos/54341740@N04/6938913587/ 26 - http://www.flickr.com/photos/40195741@N00/3842509936/ 27 - http://www.flickr.com/photos/52299769@N04/5908989821/ 28 - http://www.flickr.com/photos/60906956@N00/4521591623/ 29 - http://www.flickr.com/photos/51035555243@N01/3105581280/ 31 - http://www.flickr.com/photos/10361931@N06/4273225057/

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