This document provides 10 ways that businesses can use videos to increase profits. It notes that videos are engaging because people have short attention spans, and videos allow complex concepts to be explained quickly and easily. It recommends adding videos to websites, blogs, sales pages to boost engagement, conversion rates and search engine rankings. Specific tips include making videos shareable, memorable through storytelling and emotion, explaining products through customer examples, and avoiding common mistakes like being too salesy or long.
30. We retain more infoWe retain more info
by hearing and seeingby hearing and seeing
at the same time.at the same time.
31. Animated video adds anotherAnimated video adds another
layer of sensory informationlayer of sensory information
to viewer’s experienceto viewer’s experience
40. Video keeps your prospective customersVideo keeps your prospective customers
on your site up to 2 minutes longer!on your site up to 2 minutes longer!
41. 20% of readers20% of readers
will read plain text...will read plain text...
42. ...80% will watch video...80% will watch video
with the exact same content.with the exact same content.