This document provides an overview of the history and current state of multi-platform content. It discusses the evolution of platforms from cavemen to the internet and web. Examples of successful multi-platform content are presented, as well as interviews with commissioners from the BBC and Channel 4 about their strategies. Production processes, pitching techniques, and legal considerations for multi-platform content are also covered at a high level.

1. Multiplatform

2. A brief History of everything Is multi-platform really that new? – examples from Cavemen to Facebook Background on the internet / web

8. Interactive Bit

9. What is the Internet?

10. The Internet : 1958

11. What is the Web?

13. Who invented the web?

14. Tim Berners Lee : 1989/1990

15. What is the social web?

16. 2004

18. What do we mean by multi-platform content? More than just video online or websites to support TV What are the Platforms (web, mobile, TV, live, Web 2.0)

19. Platforms and Narratives

20. What’s Converging here? “ Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms. Henry Jenkins, MIT – Convergence Culture ”

22. Is it about Gadgets? =

23. Is everything becoming interactive? OPEN KOOL KIDS GADGETIERS GENERATION CHASM? CONTENT ACCESS MASSIVE PASSIVES 2012 2006 LIMITED PASSIVE INVOLVED CONSUMER MEDIA CONTROL SOURCE:

24. Multiplatform M&L? ? 1954 2006

25. The web

26. What works? Case Studies and examples

27. History of the world in 100 objects

28. Dr Who

29. Britain from Above

30. ÁguilaRoja (Red Eagle)

31. 1066

32. Embarrassing Bodies

33. Castigo Final – (Final Punishment)

34. World Without Oil

35. The Big Issue

36. Landshare

37. Thumb Wars

38. Wannabes

45. Who’s buying it? Interviews with the people commissioning MP content

46. Who is commissioning? (UK)

47. BBC Distinctive -make the best of the BBC's strengths Innovative - push our creative boundaries & exploit the full potential of new media Focused - deliver the multiplatform strategy Excellent - inspire audiences, the wider industry and ourselves Value for money - reach audience levels that will justify the spend Public service - fit with the BBC's public purposes that will justify the spend

48. Channel 4 Be an integrated content experience; TV elements are significantly enhanced due to interactive elements and vice versa Be a genuine first for the channel (e.g. the first time a particular game format has been commissioned), ideally for UK media Grow the reach and/or impact of a core Channel 4 TV programme and/or genre onto a new platform Be targeted at clearly identified needs of a core Channel 4 audience If unrelated directly to a television programme or series, be audio-visual (in this context, audio-visual content means video, animation and/or game footage), and directly related to existing or potential talent and/or formats.

49. Who else?

50. Who’s making it? The digital agencies The individuals The roles

51. The agencies

57. The individuals

58. TIM WRIGHT

59. DAN HON ADRIAN HON

60. JANE McGONIGAL

61. The team

62. The Roles Web Builder (Front End) Designer Content Manager Producer / Project Manager Flash Designer Programmer (Back End)

63. Multiplatform Structure

64. How do you make it? Production process Timelines

65. Content vs Cost Deep content (5%) Producers (5%) Gaming Content (20%) Players (20%) Media (75%) Passives (75%)

67. How do you sell it? Pitching for Multi-platform work Using the web to make your case

68. Pitching

82. Social tv

90. Using the web

91. AwraAmba : Using the web

92. Kill your babies

93. Who owns the customer? Relationships, Partnerships, Ownership Legals and contracts

94. Chain of Contracts #1 Broadcaster TV Producer Digital Agency

95. Chain of Contracts #2 Broadcaster Vehicle TV Producer Digital Agency

96. Chain of Contracts #3 Broadcaster TV Producer Digital Agency

97. Chain of Contracts #4 Broadcaster Digital Producer

98. The Contracts