A Simplified Approach To Building Customer Experiences Understand what an ideal technology stack looks like, and how to get it without draining your resources. In this session, Blake Morgan explains the critical components of a customer experience technology program. She gives examples of technology that delivers great CX, and presents a practical approach for IT innovations and amazing ROI. Learn to build a business case that takes the “scary” out of CX technology. -Gain a thorough understanding of what a customer experience technology stack actually is -Learn the gaps and opportunities in your particular company's customer experience lifecycle -Walk away from this workshop with key tools to build a digital transformation, and as a result, stronger customer experiences