2. In this presentation, you will...
find out if your free offer or “lead
magnet” is attractive enough to get
more leads.
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3. Ever wonder why your
products and services aren't
getting any attention online?
You may think they are good
enough to stand out but, you
might be overlooking
something that makes them
less noticeable.
Why does my
“FREE OFFER”
only got few leads?
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4. How to attract more leads?
Email marketing strategies have evolved, and so is lead generation. Gone are the
days where you simply asked the customers to opt-in. Getting more and more emails
is the least we wanted... or your customer wanted.
What people want to willingly trade their contact details is something that is
beneficial in their ends. Now, you have the product/services and you have something
"FREE" to offer them in exchange for their emails/sign ups. The next thing you must do
is to check its presentation to your viewers.
HOW? Check the next slide to find out if your product presentation
meets all these points.
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6. PROVIDE VALUE
You are asking for their personal
contact details so your product must
be something useful to them.
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7. RELATED TO YOUR
PRODUCT/SERVICES
You won't expect someone looking for a
dress to sign-up for an email marketing
ebook, will you? Likewise, you can't give
a "Free recipe E-book" if you are
offering Email Marketing services.
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8. LOOK NICE
Looking good is a must when you are
promoting something. Less attractive
products can't win against a well-
designed, presentable offers
especially if you have a bunch of
competitors... and don't forget your
Branding!
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10. EASILY RECEIVED
Nobody wants to wait for a couple of
days just to receive a portion of what
you offer. If possible, make your Lead
Magnet instantly received and
downloaded.
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11. SPEAK TO A SINGLE
PAIN POINT
Don't give away everything AND the
kitchen sink. Take 1 pain point your
customers or clients have and provide
actionable ways to solve it.
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12. SIMPLE AND SPECIFIC
Your lead magnet shouldn't be so in
depth that people feel like they don't
need your services after getting it.
Make it a teaser of your full service.
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13. A DOORWAY TO
YOUR BUSINESS
For some, this will be the first
interaction with you, so you want to
make a good impression! This could
lead to future sales.
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14. This list is the most important
takeaway that everyone has to
remember to attract more leads
using your “Lead Magnet”.
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