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28/08/2013
ANALYTICS AND ANALYSIS WITH
BLACKBAUD NETCOMMUNITY
Presented by:
Ray Villarica, Education Manager
Chris Bell, Web Developer &
Internet Solutions Consultant
28/08/2013
• Introductions
• What is Analytics?
• Native Raiser’s Edge and NetCommunity Tools
• Google Analytics
• Summing up
AGENDA
28/08/2013
• “Web analytics is the study of online behaviour in
order to improve it.” – Wikipedia
ANALYTICS
Measure
Learn
Take
Action
28/08/2013
WHAT SHOULD YOU BE MEASURING
28/08/2013
• Drive to website
• Tracking the in between interaction
• Conversion of donations
• Answering the calls to action
• Defined by you and your organisation
SET GOALS
28/08/2013
• Site Usage Report
• Page Rank Report
• Page View Summary
• Page Overview Report
• Visit Summary
• Visitor Summary
• The Raiser’s Edge Tools
NATIVE NETCOMMUNITY ANALYTICAL TOOLS
28/08/2013
• Total number of hits and percentage compared to other pages
SITE USAGE REPORT
28/08/2013
• Displays the total number, average number per visit and average
number of page views
PAGE VIEW SUMMARY
28/08/2013
• Filterable report with the total number of page visits and views for
each page viewed
PAGE OVERVIEW REPORT
28/08/2013
• Displays statistics for website visits during the specified period of time
VISIT SUMMARY
28/08/2013
• Displays statistics including the total number of website visitors, the
number of unique visitors, the number of one-time visitors, the number
of repeat visitors, and the average number of visits per visitor
VISITOR SUMMARY
28/08/2013
REPORTS IN THE RAISER’S EDGE-CONSTITUENT
28/08/2013
REPORTS IN THE RAISER’S EDGE-DASHBOARD
28/08/2013
• What it is…
• How it works…
• Reports High Level
• Reports Detail
• Comparison
• Alerts
GOOGLE ANALYTICS
28/08/2013
• Free, hosted web analytics tool
• Shows how visitors find and use your site
• Tracks performance of keywords, ads, referring sites
• Provides numerous tools and reports to analyze site
• Extremely scalable – tools for novice to expert users
GOOGLE ANALYTICS IS…
28/08/2013
• Create a Google Analytics account
• Add JavaScript to bottom of layout or template in
NetCommunity, or use global administrative option
• Anonymous
- No personally identifiable information is
collected
- Data not accessible to staff or 3rd parties
• Caveats
- Like everything else on the Internet, requires
users accept cookies
- If user disables JavaScript, neither Google
Analytics nor NetCommunity will work
- No reporting tool is 100% accurate – focus on
trends and statistics
GOOGLE ANALYTICS – HOW IT WORKS
28/08/2013
GOOGLE ANALYTICS – HOW IT WORKS
28/08/2013
• Create a Google Analytics account
• Add JavaScript to bottom of layout or template in
NetCommunity, or use global administrative option
• Anonymous
- No personally identifiable information is
collected
- Data not accessible to staff or 3rd parties
• Caveats
- Like everything else on the Internet, requires
users accept cookies
- If user disables JavaScript, neither Google
Analytics nor NetCommunity will work
GOOGLE ANALYTICS – HOW IT WORKS
28/08/2013
HIGH LEVEL
28/08/2013
DETAIL
28/08/2013
COMPARISON
28/08/2013
ALERTS
28/08/2013
• Pros and cons to both
• Bottom line you should be using BOTH!
NETCOMMUNITY ANALYTICS VS. GOOGLE ANALYTICS
28/08/2013
• Like an X-ray machine
• You cannot manage what you cannot measure
• Make time and schedule
• Be aware of limitations
ANALYSIS COMPLETE…NOW WHAT?
28/08/2013
• Times?
• Visits?
• Pages?
• Search Engines?
• Mobile Devices?
UNDERSTAND THE BASICS
28/08/2013
Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS
28/08/2013
Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS – THE RAISER’S EDGE
28/08/2013
Basics
(Google Analytics)
Transactional Data
(GA Goals & RE Data)
Influencing Factors
(Organizational Data)
• Unique visitors
• Page visits
• Pages per visit
• Length of visit
• New vs. Returning
Visitors
• Traffic Sources:
Direct, Referring or
Search
• Visits by days of
week, month and
hours of day
• Bounce Rate
• New User
Registrations
• Profile Updates
• eCommunications
Updates
• Interest Updates
• Donations
• Event Registrations
• Form Submission
• Email Appeals
• Newsletters
• Press releases
• News articles
• Events
TRACKING THE BASICS - -INFLUENCERS
28/08/2013
• Set Goals
• Understand that no reporting mechanism is 100% accurate
• Best when using Google Analytics AND Blackbaud NetCommunity
Website Reporting
• Information gathered is less about the exact number and more about
user behavior patterns.
• USE IT!
THINGS TO REMEMBER
28/08/2013
THANK YOU FOR ATTENDING!
Be sure to check the website for the information on the latest version of
Blackbaud NetCommunity v6.55
https://www.blackbaud.com/newbbnc
Let your Account Manager know if you have any questions or would like
to schedule a session with one of our BBNC experts!

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Analytics and Analysis with Blackbaud NetCommunity - Boot Camp Series

  • 1. 28/08/2013 ANALYTICS AND ANALYSIS WITH BLACKBAUD NETCOMMUNITY Presented by: Ray Villarica, Education Manager Chris Bell, Web Developer & Internet Solutions Consultant
  • 2. 28/08/2013 • Introductions • What is Analytics? • Native Raiser’s Edge and NetCommunity Tools • Google Analytics • Summing up AGENDA
  • 3. 28/08/2013 • “Web analytics is the study of online behaviour in order to improve it.” – Wikipedia ANALYTICS Measure Learn Take Action
  • 5. 28/08/2013 • Drive to website • Tracking the in between interaction • Conversion of donations • Answering the calls to action • Defined by you and your organisation SET GOALS
  • 6. 28/08/2013 • Site Usage Report • Page Rank Report • Page View Summary • Page Overview Report • Visit Summary • Visitor Summary • The Raiser’s Edge Tools NATIVE NETCOMMUNITY ANALYTICAL TOOLS
  • 7. 28/08/2013 • Total number of hits and percentage compared to other pages SITE USAGE REPORT
  • 8. 28/08/2013 • Displays the total number, average number per visit and average number of page views PAGE VIEW SUMMARY
  • 9. 28/08/2013 • Filterable report with the total number of page visits and views for each page viewed PAGE OVERVIEW REPORT
  • 10. 28/08/2013 • Displays statistics for website visits during the specified period of time VISIT SUMMARY
  • 11. 28/08/2013 • Displays statistics including the total number of website visitors, the number of unique visitors, the number of one-time visitors, the number of repeat visitors, and the average number of visits per visitor VISITOR SUMMARY
  • 12. 28/08/2013 REPORTS IN THE RAISER’S EDGE-CONSTITUENT
  • 13. 28/08/2013 REPORTS IN THE RAISER’S EDGE-DASHBOARD
  • 14. 28/08/2013 • What it is… • How it works… • Reports High Level • Reports Detail • Comparison • Alerts GOOGLE ANALYTICS
  • 15. 28/08/2013 • Free, hosted web analytics tool • Shows how visitors find and use your site • Tracks performance of keywords, ads, referring sites • Provides numerous tools and reports to analyze site • Extremely scalable – tools for novice to expert users GOOGLE ANALYTICS IS…
  • 16. 28/08/2013 • Create a Google Analytics account • Add JavaScript to bottom of layout or template in NetCommunity, or use global administrative option • Anonymous - No personally identifiable information is collected - Data not accessible to staff or 3rd parties • Caveats - Like everything else on the Internet, requires users accept cookies - If user disables JavaScript, neither Google Analytics nor NetCommunity will work - No reporting tool is 100% accurate – focus on trends and statistics GOOGLE ANALYTICS – HOW IT WORKS
  • 18. 28/08/2013 • Create a Google Analytics account • Add JavaScript to bottom of layout or template in NetCommunity, or use global administrative option • Anonymous - No personally identifiable information is collected - Data not accessible to staff or 3rd parties • Caveats - Like everything else on the Internet, requires users accept cookies - If user disables JavaScript, neither Google Analytics nor NetCommunity will work GOOGLE ANALYTICS – HOW IT WORKS
  • 23. 28/08/2013 • Pros and cons to both • Bottom line you should be using BOTH! NETCOMMUNITY ANALYTICS VS. GOOGLE ANALYTICS
  • 24. 28/08/2013 • Like an X-ray machine • You cannot manage what you cannot measure • Make time and schedule • Be aware of limitations ANALYSIS COMPLETE…NOW WHAT?
  • 25. 28/08/2013 • Times? • Visits? • Pages? • Search Engines? • Mobile Devices? UNDERSTAND THE BASICS
  • 26. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS
  • 27. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS – THE RAISER’S EDGE
  • 28. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS - -INFLUENCERS
  • 29. 28/08/2013 • Set Goals • Understand that no reporting mechanism is 100% accurate • Best when using Google Analytics AND Blackbaud NetCommunity Website Reporting • Information gathered is less about the exact number and more about user behavior patterns. • USE IT! THINGS TO REMEMBER
  • 30. 28/08/2013 THANK YOU FOR ATTENDING! Be sure to check the website for the information on the latest version of Blackbaud NetCommunity v6.55 https://www.blackbaud.com/newbbnc Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!