Worskhop on "Digital Communication and User Acquisition" for NUMA Rise projects. How to bring your audience to your web product? The road is long but exciting! And paved with digital tools ;)

1. Digital Communication &
User Acquisition
NUMA Rise Season #1
March 12th 2015

2. Summary
1 – Requirements
2 – CM?
3 – Online targeting
4 – Push messages
6 - Measure
5 – Content
7 - Tools

3. 0 – Today’s
communication

4. Old model
Television & available brain time
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5. New model
Web & available attention time
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6. World Web War
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7. 1 –It’s always more
complicated without…

8. #1 A powerful brand
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9. #2 A clear value proposition
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10. #3 A good product (tracking, retention)
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11. #4 Awesome design
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12. #5 Good targeting
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13. #6 Radical messages
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14. Plus: gotta attack at the right time…
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15. …and keep in mind the Growth Hacking
Funnel (Mattan Griffel)
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16. 2 – « Community
Management » clichés
and implications

17. Lone nut, 1000 1st fan, why how what etc.
etc.
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18. You: why? values? story?
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19. “
Alex Hillman
The word « manager »
suggests a hierarchy
and a control which is
unnatural in
communities.

20. Creating a community? Really?
« Community » does not apply to everything
#NumaRise@MeguellatiSoso

21. Creating a community?
« Community » is about sharing a cause
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22. One to many VS many to many
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23. Engagement doesn’t lies in « likes » and
« followers » but in genuine conversations
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24. “
Malo Richard, Co-founder
EuropeTomorrow
Communities gather
online but stengthen
with real life
meetings

25. 3 – The first step:
online targeting

26. How do your targets use « the internet »?
#NumaRise@MeguellatiSoso
interests, hashtags, online conversations,
media attention

27. It can be… Facebook Groups
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28. It can be… LinkedIn Groups
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29. It can be… hashtags
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30. It can be… media & blogs
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31. And much more…
Create « mock » Facebook Ads audiences
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32. Then analyze what they say, how they
connect, interact
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33. 4 – How to push
messages?

34. #1 Twitter
The most efficient way
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35. #2 Mailing
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36. The LinkedIn « Growth Hack »
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37. #3 Facebook
No pay no reach
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38. #3 Facebook
Groups: the only way to notify
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39. #4 Press
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40. #5 Press Kit
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41. 5 – Content

42. #1 Be radical
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43. #2 Humour and news
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44. #3 Blogging: show your expertise
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45. #3 Blogging: show your expertise
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46. 6 – Measure

47. Be ROI-oriented
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48. After all that you may afford to pay for…
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49. Google Adwords & Facebook Ads
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50. 7 – Tools

51. #1 Mention
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52. #2 Feedly
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53. #3 Tweetdeck
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54. #4 Buffer
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55. #5 Canva
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56. #6 Vine
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57. #7 IFTTT
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58. #7 IFTTT
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59. To conclude, the best way to test your doing
great: successful crowdfunding campaign
campaing
#NumaRise@MeguellatiSoso

60. Ready?
#NumaRise@MeguellatiSoso

61. Thank you!
sofian@blaaast.co
@MeguellatiSoso