More Related Content Similar to Multimedia in Your Business Journalism Class by Mark Tatge (20) More from Reynolds Center for Business Journalism (20) Multimedia in Your Business Journalism Class by Mark Tatge1. Multimedia secrets
How to get students to tackle new topics,
develop analytical skills and have fun doing it
§ By Mark Tatge DePauw University mark@tatge.net
©Deadline Reporter LLC Photo: Flickr Creative Commons
2. Today’s agenda
§ Challenges of teaching business.
§ Understanding your audience.
§ Why Millennials are different.
§ Establishing learning objectives.
§ Tailoring content to meet goals.
§ Employing multimedia.
§ Conclusions.
©Deadline Reporter LLC Photo: DePauw University
4. Media & business expert
Appear as guest on
CNN, MSBNC, FOX,
PBS, ABC. Frequently
quoted on media,
economy and business.
Photo: DePauw University , Depauw.edu ©Deadline Reporter LLC
5. Author
“A gem of a teaching text.”
- Pacific Coast Business
Times Publisher Henry
Dubroff.
http://tinyurl.com/cu7cnoh
Photo: DePauw University, Depauw.edu ©Deadline Reporter LLC
6. Teaching Experience
§ Six years university-level teaching.
§ Created business / economics writing program at
Ohio University producing 60 graduates.
§ Hold endowed chair at DePauw University –
Eugene S. Pulliam Distinguished Professorship of
Journalism.
§ Developing multimedia storytelling curriculum.
§ Building digital Web platform for student media.
©Deadline Reporter LLC Photo: DePauw University, Depauw.edu
7. Why business journalism ?
§ Growing area of media.
§ Technical skills in demand.
§ Basic curiosity among students.
§ Changing economic landscape.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
8. Transferrable Skills
§ Skills students learn in business
journalism – in demand, but not
necessarily as traditional journalists.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
9. What is in demand?
§ Workers who can:
§ Quickly process information,
§ Make sense of information,
§ Package and deliver it to a
specialized audience.
©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
12. Media Job Market Recovers
Source: BLS
Ohio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC
13. Biggest growth: Web & digital
Biggest demand
will continue to
be in content
creation focused
around digital
delivery.
Current unemployment rate: 3.8%
©Deadline Reporter LLC Source: BLS
15. The Millennials
Born after 1982:
§ Optimists
§ Team players
§ Trusting, accepting of authority
§ Rule followers
§ Love structure
§ Forward looking
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
16. Heavy Media Consumers
§ 94% have cell phones.
§ 56% generate own entertainment.
§ 58% create personal content
online.
§ 75% use social networking sites.
§ 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
17. My Cell is My Best Friend
Source: Pew, PBS
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
18. Most don’t use email
Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
19. Embrace social media
§ Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
20. Millennials love the spotlight
§ Millennial generation consider
money, image and fame more
important than values like self-
acceptance.
§ Love to be in the spotlight – or be
the focus of attention.
Source: Journal of Personality and Social Psychology.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
21. Content & Audience Challenges
§ Business is complicated.
§ Most students intimidated by the
topic.
§ Liberal arts - Math phobia.
§ Millennials: short attention span,
strong desire to participate.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
22. Establishing objectives
§ What do I want them to learn?
§ What is the best way to teach?
§ Lecture?
§ Discussion?
§ Group projects?
§ Field work and presentations?
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
23. Why multimedia works
§ Explain complex topics.
§ Reinforce key points.
§ Provide transitions.
§ Spark debate.
§ Empowers learners.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
24. Multimedia improves learning
Using multiple channels can increase the
effectiveness of learning outcomes
provided the brain can process the
information.
25. Multimedia in action
Ohio University graduate Jessica Beinecke uses multi-channel
learning at Voice of America . http://youtube/QPAEPDzfL7g
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
27. Class period breakdown
§ Cable news, WSj.com – discussion.
§ Blogs / discussion boards.
§ Blackboard / Moodle – resources.
§ TV Clips, movies – reinforce
concepts.
§ Presentations - discussion
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
28. Typical class
§ 20 minutes lecture
§ 1-2 Video clips
§ Summary
§ Break
§ Class discussion
§ 10 minute lecture
§ Recap
§ Presentations / Group projects
§ Walk off video
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
31. Use Skype & Webcams
§ Have guests visit via Skype or FaceTime
http://www.youtube.com/watch?v=Y4p9Afqh_8M
Source: Forbes
32. Use Social Media to Connect
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
33. Setting up a Facebook Group
http://www.facebook.com/about/groups/
36. Homework
§ Assign homework on class blogs.
§ Post “news” to Tumblr, Google + or Twitter.
§ Require students to follow one another.
§ Assign topical blogs.
§ Stocks, economic indicators, newsmakers.
§ Assign beats.
§ Have students post items to Twitter.
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
37. Using Video in Class
Source: 20th Century Fox, 1987 ©Deadline Reporter LLC
39. Use video as a changeup
§ Lecture for 15-20 minutes.
§ Follow up with a video.
§ Videos change the pace.
§ Offer new insights.
§ Prompt discussion.
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
40. The changeup
§ Never underestimate the power of humor
©Deadline Reporter LLC http://youtu.be/F1GUoQpkr0s
46. Offer a Math Refresher
©Deadline Reporter LLC http://www.emathematics.net/
47. Use WSJ’s Test Bank
§ WSJ offers
weekly quiz you
can use in your
class.
49. Put Class Videos Online
§ How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507
©Deadline Reporter LLC
52. Fun & Games: Predict the economy
§ Award prizes
and points.
Photo: Mark Tatge
©Deadline Reporter LLC
Source: U.S. Department of Labor
53. How to search for videos
Many different search engines:
www.youtube.com
www.20search.com/video.php
www.archive.org/details/movies
www.hulu.com
www.truveo.com/
www.bing.com/videos/browse
www.video.filestube.com/
www.dogpile.com/
www.blinkx.com/
www.video.search.yahoo.com/
www.dailymotion.com
Presentation ©Deadline Reporter LLC
56. Scour AAII – educational materials
©Deadline Reporter LLC
59. Learn to download & save videos
§ Allows you to
download and
save videos
from the Web.
http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html
62. Sources
§ Bureau of Labor Statistics
§ Blog: Bizreporting.com
§ Journal of Personality and Social Psychology
§ Video: Mergers / Smergers
§ Video: Kentucky Math
§ Video: HudSucker Proxy
§ Video: Teach Me How To Balance
§
Presentation ©Deadline Reporter LLC
63. Sources
§ Yahoo Finance
§ Morningstar
§ AAII.com
§ Stock Charts
§ Vimeo.com
§ Aplia.com
§ Tiny URL
§ Knight Digital Media Center
§ Flickr Creative Commons
Presentation ©Deadline Reporter LLC
64. Acknowledgements
§ DePauw University, www. Depauw.edu
§ Deadline Reporter, LLC
§ Bureau of Labor Statistics
§ Pew Research Center
§ Reynolds Center for Business Journalism
©Deadline Reporter LLC E.W. Scripps Hall, Ohio University, Photo: by Mark Tatge
65. Legal Stuff
§ This presentation is for educational, non-
commercial purposes. Deadline Reporter has
agreed to a shared copyright with the Donald W.
Reynolds Center for Business Journalism.
Personal or commercial duplication, reproduction
and distribution of this work is prohibited
without prior consent of the parties. All rights
are reserved.