Pulling together what you learned in the previous three webinars, in this session we create a 90 day plan to kickstart your marketing. What we cover: - Why 90 days is the best timeframe to work to - A simple yet effective way to schedule marketing - The importance of persistence and repetition in marketing

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MONTH OF MARKETING 2017
90 Day Marketing Plan Stream

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ABOUT MATT
Matt Wilkinson, Founder & CEO of Bizink
Over 15 years working in online business.
Worked exclusively with accountants &
bookkeepers since 2010
Bizink helps busy accountants and
bookkeepers grow using online marketing
Work with firms in US, Canada, UK, Australia
and New Zealand

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RECAP FROM LAST SESSIONS
Marketing to everybody is marketing to nobody
Who is your ideal prospect?
What are their pain points?
Prospect Map – where do your prospects hang out?

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WHO ARE YOUR CUSTOMERS?
WHERE ARE THEY?
GO AND TALK TO THEM!

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PROSPECT MAP GUIDES
YOUR MARKETING TACTICS

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Week 1 Week 2 Week 3 Week 4
Week 5 Week 6 Week 7 Week 8
Week 9 Week 10 Week 11 Week 12

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WHAT ARE YOU SELLING?

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WHAT GOES IN THE PLAN
1. Marketing to existing clients
2. Referral marketing
3. Marketing to prospects

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MARKETING TACTICS

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LEAD MAGNET

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FACE TO FACE

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EMAIL

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SOCIAL

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ONLINE ADVERTSING

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WHY DIDN’T YOU INCLUDE…
Print advertising?
Sponsorship?
Search marketing?
Advert in Yellow Pages?

20. Week 1 Week 2 Week 3 Week 4
• Email blast to business clients
on “value add” services
• Create ebook on running your
café/restaurant business in the
cloud
• Prospect newsletter
• Meet with banking referral
partners
• Join Facebook & LinkedIn
groups related to niche
• Client newsletter
• Finish ebook
• Post ebook on Facebook and
LinkedIn pages
• Attend hospitality conference
• Post ebook on Facebook and
LinkedIn groups
Week 5 Week 6 Week 7 Week 8
• Email blast to clients on cash
flow event
• Cashflow event on social
• Email blast to prospects
promoting ebook
• Prospect newsletter
• Follow up leads from
conference with ebook
• Meet with legal referral
partners
• Client newsletter
• Cashflow event on social
• Repeat email blast to
prospects from Week 5
• Start Facebook ads lead gen
campaign using ebook
• Event on cash flow for clients
• Send email to all clients asking
if they would refer a client
Week 9 Week 10 Week 11 Week 12
• Email blast to clients on new
wealth management service
• Email blast to prospects on
café/restaurant business in the
cloud event
• Prospect newsletter
• Switch Facebook ads to
promote event
• Meet with financial planning
referral partners
• Client newsletter
• Repeat email blast to
prospects from Week 9
• Event on how to run your
café/restaurant business in the
cloud
Marketing to existing clients Referral marketing Marketing to new prospects

21. Week 1 Week 2 Week 3 Week 4
• Email blast to business clients
on “value add” services
• Create ebook on running your
café/restaurant business in the
cloud
• Prospect newsletter
• Meet with banking referral
partners
• Join Facebook & LinkedIn
groups related to niche
• Client newsletter
• Finish ebook
• Post ebook on Facebook and
LinkedIn pages
• Attend hospitality conference
• Post ebook on Facebook and
LinkedIn groups
Week 5 Week 6 Week 7 Week 8
• Email blast to clients on cash
flow event
• Cashflow event on social
• Email blast to prospects
promoting ebook
• Prospect newsletter
• Follow up leads from
conference with ebook
• Meet with legal referral
partners
• Client newsletter
• Cashflow event on social
• Repeat email blast to
prospects from Week 5
• Start Facebook ads lead gen
campaign using ebook
• Event on cash flow for clients
• Send email to all clients asking
if they would refer a client
Week 9 Week 10 Week 11 Week 12
• Email blast to clients on new
wealth management service
• Email blast to prospects on
café/restaurant business in the
cloud event
• Prospect newsletter
• Switch Facebook ads to
promote event
• Meet with financial planning
referral partners
• Client newsletter
• Repeat email blast to
prospects from Week 9
• Event on how to run your
café/restaurant business in the
cloud
Marketing to existing clients Referral marketing Marketing to new prospects

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WHAT TO TRACK?
• Number of leads
• Lead source
• Sales meetings booked
• Conversion rate of sales meetings

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SUMMING UP
• Focus only on the most effective marketing tactics
• This will be driven by your prospect map
• Remember to sell a solution, not just yourself
• Keep it simple first go – time is most precious resource
• Track key metrics, ignore what doesn’t matter

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NEXT SESSION
Q&A – Social Media for Accountants and Bookkeepers
Gayatri Wood, Bizink and The Wow Company
Tuesday 27th September, PDT: 11am | EDT: 2pm | UK: 7pm
Wednesday 27th September, AEST: 4am | NZ: 7am

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QUESTIONS?
Marketing support: facebook.com/groups/bizinkascend/
Win stuff! monthofmarketing.com/prizes/