1. Top 8 Chapter
Resources You Need

2. Kyle Bazzy
Director of Growth
Proud Detroiter
Billhighway
Technology that solves real
problems exclusively for
component-based
organizations
Founded in 1999
Who We Are/What We Do

3. What kind of help
do you need right
now?

4. 01 Management & Membership
02 Leadership & Engagement
03 Support for Volunteers & Leaders
04 Collecting & Sharing Data
Top 8 Chapter Resources
05 Component Structures
06 Chapter Restructuring
07 Case Studies & Best Practices
08 Association Trends for 2017

5. #1 Management &
Membership
Situation:
 When parents fight and argue who feels the
negative effects?
Define Reality:
 Members win when chapters and HQ get along
Solution:
 Improve your operating framework
 Aligning goals
 Be a better communicator
Principles of Affiliation &
Operating Framework
10 key components of an
operating framework
Components & The Race to
Membership Whitepaper
Gain insights to improve your
membership marketing efforts
What I’ve Learned in Four
Years of Blogging About
Membership
Learn 12 observations and
conclusions about membership
Resources:

6. #2 Leadership &
Engagement
Situation:
 If you are not effectively engaging chapters, you
can’t expect them work well with you
Define Reality:
 Hitting your goals at HQ is all about finding the
best way to engage
Solution:
 Ask chapters what they want help with
 Start with your early adopters
 Start with the biggest chapter challenges
Chapter Engagement
Investigating models of
engagement outside traditional
chapters with industry articles
and case studies
Driving Chapter Value
How smarter investment will
boost the ROI of Association
Chapters
Do You Know Your Members’
Engagement Potential?
Identify ways to deliver more
value to unengaged members
Resources:

7. Dresden Farrand
12+ state chapters launched
Membership up 38% &
retention increased 24%
Presented 40 under 40 award
Chapter Champions
Charles W.L. Deale
86% members cite networking via
chapters as primary reason for joining
Chapters average 85-95% enrollment

8. #3 Support for
Volunteers/Leaders
Situation:
 How do you stack up to other associations for
effective volunteer leader support?
Define Reality:
 You reap what you sow
Solution:
 Better software to remove menial tasks
 Leadership programs will attract stronger leaders
 Measure success!
Resources:
Volunteer Guiding Principles
5 key topics to improve your
communication and operations
Volunteer Guiding Principles:
CFA Institute
Provides guidance and direction
on volunteer involvement efforts
and framework
Are You Haunted by
Volunteer Turnover &
Burnout?
Common reasons for volunteer
turnover and burnout and how to
combat these challenges

10. #4 Collecting &
Sharing Data
Situation:
 Data will tell the story for you – do you have it?
Define Reality:
 Measuring success without data = driving with a
blindfold on
Solution:
 Define what chapter ROI means for your association
 Create dashboards
 Use your data to tell stories
Resources:
Chapter ROI Assessment
5 minute worksheet to learn the
state of your chapter revenue
pipeline
Chapter Dashboard &
Data Metrics
Share industry articles to identify
what data is most important,
meaningful and actionable
Explore the Mystical World of
Chapter ROI
Learn ways of tracking and
driving chapter ROI

11. #5 Component
Structures
Situation:
 “Why do we even have chapters?”
Define Reality:
 Sometimes the hardest things to do are the only
things that need to be done
Solution:
 Research other successful structures
 Get a consultant! Don’t do this alone
 Be BOLD
Resources:
Local Components & Successful
Associations
Step-by-step to show you how to
make local components work for you
and your association
Components & The Race to
Membership Whitepaper
10 tips to develop and effectively use
components in membership
marketing
Components are Drivers of
Recruitment, Retention &
Engagement
How Dresden Farrand at CoSN
leveraged their components to
increase revenue, member retention
& chapter acquisition

12. Increased
Retention
Increased
Membership
2x
Doubled
Membership
in 4 States
$300k
Increased
Sponsorship
Revenue
38%24% $70k
Increase
Product
Sales
CoSN Case Study
How Dresden Farrand, CoSN Director of Membership & Chapters leveraged components to
see great increases in revenue, member retention, chapter acquisition and more.

13. #6 Chapter
Restructuring
Situation:
 “Why do we even have chapters?”
Define Reality:
 Sometimes the hardest things to do are the only things
that need to be done
Solution:
 Research other successful structures
 Get a consultant! Don’t do this alone
 Be BOLD
Are Chapters Worth The
Effort?
The difference between
importance & effectiveness of
your chapters
Why One Chapter Went
Rogue
A lesson in how not to respond
to a rogue chapter in your
association
The Art of Finding the “Right”
Chapter Model for Your
Association
5 characteristics of an effective
chapter model
Resources:

14. #7 Case Studies &
Best Practices
Situation:
 Are you using case studies to highlight your best
performing chapters?
Define Reality:
 Facts and reason are not enough. You have to find better
ways to effectively communicate
Solution:
 Create case studies that will help HQ hit its goals
 Work on being a better story teller
 Share best practices amongst your chapters
Motivating Rogue Chapters
Toward Dissolution
4 Case Studies, 3 Issues, 4
Different Outcomes
2016 Membership Marketing
Benchmarking Reports
Provides benchmarks association
leaders can evaluate their own
membership programs
CRMUG Case Study
How an organization with chapters
implemented community software
to encourage networking
Resources:

15. #8 Association
Trends for 2017
Situation:
 Focus on what matters, stay aware of what’s going on
Define Reality:
 “Success is no accident. It is hard work, perseverance,
learning, studying, sacrifice and most of all, love of what
you are doing or learning to do.” - Pele
Solution:
 Connect with other CRPs
 Define your biggest obstacles; set aside time to learn
one way someone solved a similar problem each month
Resources:
Top Association Management
Predictions for 2017
Predictions from 13 industry
experts on new goals, product
strategies, and opportunities
Chapter Engagement Trends
for 2017
5 ways to increase engagement
at the chapter level
Association Innovative
Benchmarking Report
Characteristics that define
innovative associations

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ASAE Annual Meeting &
Exposition
Marketing, Membership &
Communication Conference
Great Ideas Conference Finance, HR & Business
Operations Conference
Technology Conference & Expo
Value from the Top 5 Conferences Attended in 2016
1 2 3 4 5
Average rating 3 out of 5 stars

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ASAE Billhighway Mariner Mangement, Inc. Internal Other
Comparing Resource Expectations vs. Thought Leader Results
Resource Expectations Thought Leaders

18. CRP Connection