1. Driving Member
Engagement by
Showing
#VolunteerLove

2. Got chapters? We’ve got solutions. Billhighway is a chapter
management solution that unifies data systems and
simplifies administrative processes to empower staff and
volunteers, so you can focus more time and energy on
members and growing your organization.
About the Hosts
Billhighway & Mariner
Mariner Management & Marketing is your partner in helping
association volunteers and staff create the greatest possible
value for your members and in ensuring the long term
health and growth of your association.

3. April 16, 2020 12 noon – 1:15 pm ET
https://bit.ly/3c2B4kS

4. www.billhighway.co/associations/events
Tap Chapters as a Member
Engagement Channel
Virtual Workshop
May 13th
Brought to you by 2019 CEX Sponsor: Community Brands

5. CEX 2020
Monday, October 26th,
2020
8:30 AM - 4:30 PM EDT
Happy Hour to Follow
Grand Hyatt
Washington
1000 H St. NW
Washington, DC 20001
$199 Pricing
$199 Super Early Bird
Pricing till 6/30
$229 Early Bird till 8/31
$259 Late Bird Pricing
Registration open!
www.leveragechapters.com

6. piv·ot
/ˈpivət/
https://www.flickr.com/photos/edrethink/

7. Today’s
Game Plan
Research about volunteering01
02
03
04
What we know about volunteers
Brainstorm ideas!
Report out

8. chat
1F64C 1F44C 1F44A 1F44D 1F44E + Alt X
☺ Alt+1 ☻ Alt+2 ♥ Alt+3
Switch on Num Lock; Use keypad

9. speak
• If you wish to speak, click Raise Hand in the Webinar Controls.
The Raise hand icon turns green.
• The moderator will be notified that you've raised your hand.
• Click Lower Hand to lower it if needed. The Raise hand icon
turns white.

10. Meet Our Conversation Catalysts
Mary Jo Neil
Founder of Drawn
Dialogue
Peggy Hoffman
President & Executive
Director at Mariner
Management & Marketing
Peter Houstle
CEO & Executive Director
at Mariner Management &
Marketing
Sarah Garrity
Marketing Lead at
Billhighway

11. Graphic Recorder: Mary Jo Neil
Mary Jo Neil
maryjo@drawndialogue.com
(301) 919-8839

12. And our Curators …

13. National Volunteer
Week April 19-25

14. What’s your plan for
National Volunteer Week?
Poll

16. Volunteers are at the heart of
both the work associations do
and the value associations
provide to their profession or
industry.
“

17. Shifted member’s value
perception 6 pts.
Volunteers =
Direct Labor
20-25% of total work hours
Greater member satisfaction
Stronger member loyalty
> Mutually Beneficial Volunteering study, ASAE Foundation

18. Do you know about the
Volunteer Driver?
Poll

20. ASAE
Foresightworks
• Deliberate, evidence-based research initiative
• Facilitate environmental scanning & planning
for change
• Continual stream of intelligence about
anticipated trends + tools
• 6 thematic areas:
• Content, Learning, and Knowledge
• Data and Technology
• Demographics and Membership
• Economic Conditions
• Society and Politics
• Workforce and Workplace

21. 21st-Century Guilds
Aging World
Bifurcated Workforce
Human-Machine Cooperation
Diversity & Inclusion
Empowered Women
Global Power Shifts
Higher Education 3.0
Immigration-Driven Demography
More Human-Human
New Forms of Work
Next-Gen Professionals
Rejection of Expertise
Reputation by the Numbers
Reworking Career Pathways
Sharing Economy
Shifting Environment for Content
Socializing Reshaped
Stagnation Economy
The Splintered Society
Work Redefined
Drivers are about the volunteer …

22. Bifurcated Workforce
Declining Trust
Diversity & Inclusion
Empowered Women
Ethical Consumption
Fast Data
Human-Machine Cooperation
Marketing & Advertising
Transformation
Mentoring 2.0
Micro-learning
More Human-Human
New Journal Models
Next-Gen Professionals
Philanthropy Reshaped
Rejection of Expertise
Reworking Career Pathways
Shifting Environment for Content
Sharing Economy
Shifting Terrain for Advocacy
Drivers need the volunteer …
Standards Under Pressure

23. Who’s driving the drivers?

28. short term
outcome-based
pro-social
time/timing
flexibility
clear direction
assessment
inclusion

29. Not built for diverse,
digital, time-constrained
volunteer

30. Decision To Volunteer, ASAE
17%
23%60%
27%
33%
Not Annual Commitments
Shapers
Community Builders
Coaches
Content Contributors

31. > Mutually Beneficial Volunteering study, ASAE Foundation
58% indicated a
desire to be more
engaged

32. Variety
<opportunities, people>
Support
<resources, training>
Inclusive
<meets diverse
individuals, needs>
Source: Mutually Beneficial Volunteering Survey, ASAE Foundation

33. Traditional
• Terms
Micro
• Size: quick
& easy
Episodic
• Reoccurring
Ad-hoc
• Focus: one
and done

34. What’s in Your Mix?
Thinking at the chapter level …
Poll

36. Viewing, reading
& attending
Participatory &
supportive;
counted as a
member of the
community
Consuming
Liking, sharing &
recommending
Validating your
association, your
content, and
your mission
Promoting
Contributing,
commenting &
responding to surveys
Directly (e.g. speaks,
writes, completes
surveys, comments)
Indirectly (e.g. member-
owned blogs, white
papers, webinars)
Creating
Volunteering in
non-governing
role
Ad-hoc, micro,
committee or TF
member
Serving
Volunteering in a
leadership role
Board,
committee chair
or TF chair
Governing
Engagement Continuum

37. raps.org –
Regulatory Affairs
Professionals
Society

38. You choose what works for you!
Volunteering opens lots of doors:
• gain new skills
• find leadership opportunities
• build your resume
• forge friendships
• give back to the profession
Our Members make a difference to
people living with Diabetes!
Get Involved

39. Supporter
Short Tasks (couple
of hours or less); little
or no experience
needed.
-----
Join the States’
discussions and read,
post, reply; update
your community profile
on MAN; attend an
event; respond to a
survey; send a
testimonial; send a
letter or call your State
representative
AADE Champion
Short projects that
take a little longer and
may need some
experience.
-----
Share a tweet or post
on social media about
us; recruit a new
member; submit a
blog post; join us for
state legislative day;
host an event; attend
a community outreach
event; take & post
event pictures; 1-day
volunteer for our state
or local event
SME
Demonstrate your
expertise by creating,
reviewing or
presenting quality and
relevant information.
Requires time and
relevant knowledge.
-----
Speaking, facilitating,
moderating, session
design; newsletter or
blog writer or editor;
mentor
Thought Leader
Expand your impact
by providing
leadership in your
area of expertise.
Bring knowledge &
experience and ability
to commit a
reasonable period of
time (3-9 months)
------
Serve on a task force,
team or committee;
lead an Local
Networking Group;
plan and lead a local
event
Strategic Leader
Serve the organization
as member of the
leadership team.
Requires a
commitment of 1 or
more years,
knowledge of DE and
AADE.
-----
Member of the
leadership team or
Lead for one of our
key areas (Events,
Education,
Web/Technology,
Finance, Membership,
Advocacy)

40. Supporter
Short Tasks (couple
of hours or less); little
or no experience
needed.
-----
Join the States’
discussions and read,
post, reply; update
your community profile
on MAN; attend an
event; respond to a
survey; send a
testimonial; send a
letter or call your State
representative
AADE Champion
Short projects that
take a little longer and
may need some
experience.
-----
Share a tweet or post
on social media about
us; recruit a new
member; submit a
blog post; join us for
state legislative day;
host an event; attend
a community outreach
event; take & post
event pictures; 1-day
volunteer for our state
or local event
SME
Demonstrate your
expertise by creating,
reviewing or
presenting quality and
relevant information.
Requires time and
relevant knowledge.
-----
Speaking, facilitating,
moderating, session
design; newsletter or
blog writer or editor;
mentor
Thought Leader
Expand your impact
by providing
leadership in your
area of expertise.
Bring knowledge &
experience and ability
to commit a
reasonable period of
time (3-9 months)
------
Serve on a task force,
team or committee;
lead an Local
Networking Group;
plan and lead a local
event
Strategic Leader
Serve the organization
as member of the
leadership team.
Requires a
commitment of 1 or
more years,
knowledge of DE and
AADE.
-----
Member of the
leadership team or
Lead for one of our
key areas (Events,
Education,
Web/Technology,
Finance, Membership,
Advocacy)
Short Tasks (couple of hours or
less); little or no experience
needed.
• Join the States’ discussions
and read, post, reply
• update your community profile
on MAN
• attend an event
• respond to a survey
• send a testimonial
• send a letter or call your State
representative
Short projects that take a little
longer and may need some
experience.
• Share a tweet or post on social
media about us
• recruit a new member
• submit a blog post
• join us for state legislative day
• host an event
• attend a community outreach
event
• take & post event pictures
• 1-day volunteer for our state or
local event
Demonstrate your expertise by
creating, reviewing or presenting
quality and relevant information.
Requires time and relevant
knowledge.
• Speaking, facilitating, moderating,
session design
• newsletter or blog writer or editor
• mentor

41. • Greet attendees at
events
• Assist with event
registration check-in
• Host a chapter event
• Write blog post, article
or media release
• Present at a chapter
event
One-Time
Opportunities
Get Involved.
Get Connected.
Looking for a way to get more involved
with the chapter? Here are just a few…
• Serve on a committee
• Join the writers pool (e
team)
• Create social media
content
Team
Opportunities
• Serve on the board of
directors (1 yr)
• Chair Best in Maryland
Awards (9-12 mo)
• Be the education liaison
to PRSSA Chapters
(academic yr)
• Chair PRSA Maryland
Conference (9-12 mo)
Leadership
Opportunities
• Serve as a judge for awards
• Call new chapter members to
welcome them
• Mentor members or coach
APR candidates
• Speak or secure a speaker
• Be a [PR]Tweeter
Ongoing
Opportunities

43. What’s in it
for you?
• Earn APR credits
• Expand your network of industry professionals
• Enhance your professional skill set
• Network with members of the professional and
business communities
• Build relationships with PRSA Maryland
Chapter leaders
• Receive 50% off registration fee to a monthly
event when you help plan and/or work onsite
for that event.

44. Badges

45. Gratitude Book

46. 152 Likes!
17 shares!
23 Comments!

47. Brainstorming
Let’s ideate in the chat!

49. ACKNOWLEDGEMENT OF EFFORT
…not a statement of the value or worth of the effort

52. EXCEEDED EXPECTATIONS

59. Need some more quick ideas?
Check out these resources!
National Volunteer Week: What’s in your plan?
Last Minute Quick Wins to Celebrate National
Volunteer Week
Your Chapters Need More Volunteer Muscle
Creative Ways to Say Thanks

60. Thank You!