Creating a Habit of Giving with Collegians
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Storytelling. Crowdfunding. Social media. Fun events… We’ve all heard about what is next in the world of fundraising, but you can only take on so much. You know your collegians best. How can you leverage this knowledge to take your fundraising to the next level? Join us on a journey from the initial ask, to receiving the donation to utilizing the donor data. Combine the power of your member knowledge and technology to create a cycle that starts with what inspires them to give and comes full circle with sharing their impact. We’ll cover best practices in fundraising and technology to keep them giving over and over again. Originally presented on 8/24/16 at THE Foundations Seminar 2016 by Kyle Martin, Billhighway Client Relations Consultant
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Creating a Habit of Giving with Collegians
- 1. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Kyle Martin, Billhighway Client Relations Consultant
- 2. Kyle Martin Retirement planning Alumni Director / MBA Business school adjunct WHAT’S YOUR STORY? Client Relations Consultant
- 3. Overview Be Proactive01 Begin with the End in Mind02 Put First Things First03 Think Win/Win04 Understand to Be Understood05 Synergize06 Sharpen the Saw07 WHAT’S YOUR STORY?
- 4. Be Proactive WHAT’S YOUR STORY? 01 Communicate early with collegians Communicate before you have a need Communicate on their medium
- 5. Begin with the End in Mind WHAT’S YOUR STORY? 02 What makes a good donor? Good, consistent donors Recurring donations Starbucks math
- 6. WHAT’S YOUR STORY? 03 Donor data Share data Get enough data Put First Things First Get the right data
- 7. WHAT’S YOUR STORY? 04 Involve collegians in fundraising Crowdfunding Hope Water Project Think Win/Win
- 8. WHAT’S YOUR STORY? 05 Fundraising Horror Stories Times are changing - GoFundMe Mail is slowing Tech is increasing - Rallybound Be understood Understand to Be Understood
- 9. WHAT’S YOUR STORY? 06 Focus on groups/surveys Mixture of fundraising options Involve collegians in the process Synergize
- 10. WHAT’S YOUR STORY? 07 Personally Professionally For Collegians Sharpen the Saw
- 11. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Be Proactive Begin with the End in Mind Put First Things First Think Win/Win Understand to Be Understood Synergize Sharpen the Saw Creating a Habit of Giving with Collegians
- 12. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Be Proactive: Ask early. Start small. Tell your story.01 Begin with the End in Mind: Consistent donations, even small amounts, go a long way.02 Put First Things First: Data. Get it. Keep it. Share it.03 Think Win/Win: Give Collegians the tools to tell your story their way.04 Understand to Be Understood: Learn how to fix the fundraising horror stories.05 Synergize: Two heads are better than one. Find out the wave of the future with discussions and focus groups. 06 Sharpen the Saw: Take time to reflect. Help yourself so you can help collegians.07
Notas do Editor
- *Note-this presentation was created based loosely on Presentation Zen http://www.presentationzen.com/ Basically that when you put a lot of text on a slide, people are reading your slide, not listening to you. Each of the pictures in this presentation triggers a discussion point for me. It is meant to be image dominant to allow me to see the visual cues while requiring the attendees to listen to what I am saying. Please let me know if you have any questions.