Social media: Do this ... don't do that
•Transferir como PPTX, PDF•
0 gostou•392 visualizações
The document provides tips for using social media effectively. It lists 10 things to do, such as create content, promote your brand, build connections, and engage with others. It also lists 10 things to avoid, like shunning deep work, being inauthentic, being gullible, mean, or oversharing private details. Quotes throughout emphasize the importance of lifelong learning, giving to others, being strategic and nice online.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (10)
Semelhante a Social media: Do this ... don't do that
Semelhante a Social media: Do this ... don't do that (20)
Mais de Bill Sheridan, CAE
Mais de Bill Sheridan, CAE (20)
Último
Último (19)
Social media: Do this ... don't do that
- 1. Social media 101 Do this … and don’t do that Bill Sheridan, CAE Maryland Association of CPAs
- 2. macpa.cnf.io
- 7. Do this
- 8. 1. Create
- 9. 2. Promote
- 10. 3. Build
- 11. 4. Learn
- 12. “Thinking about information overload isn’t accurately describing the problem. Thinking about filter failure is.” Clay Shirky New York University new media professor, writer, and consultant
- 13. The age of adaptation “The need to constantly adapt is the new reality for many workers.” Serial mastery These workers “are often left to figure out for themselves what new skills will make them more valuable, or just keep them from obsolescence.”
- 14. “Learning is what most adults will do for a living in the 21st century.” -- S.J. Perelman American humorist
- 15. “Once you stop learning, you start dying.” Albert Einstein
- 16. 5. Engage
- 17. “The meaning of life is to find your gift. The purpose of life is to give it away.” Pablo Picasso
- 18. 6. Be patient
- 19. 7. Be real
- 20. 8. Strategize
- 21. “People don’t buy what you. They buy why you do it.” -- Simon Sinek
- 22. 9. Be nice
- 23. 10. Be there
- 24. Don’t do this
- 26. “The ability to perform deep work is becoming increasingly rare at exactly the same tine it is becoming increasingly valuable in our economy. The few who cultivate this skill will thrive.” Cal Newport Deep Work: Rules for Focused Success in a Distracted World
- 27. 2. Be fake
- 30. 3. Be gullible
- 31. 4. Be mean
- 32. 5. Be yourself
- 33. 6. Overshare
- 34. 7. Spam
- 35. 8. Automate
- 38. Questions?
- 39. Download these slides: Slideshare.net/BillSheridan Follow me: MACPA’s blog: CPASuccess.com Facebook.com/BillSheridan LinkedIn.com/in/BillDSheridan Twitter.com/BillSheridan YouTube.com/BillSheridan SlideShare.net/BillSheridan Flickr.com/photos/Sheridan Social media 101: Do this … and don’t do that
Notas do Editor
- This is a live content slide. When playing this presentation as a slideshow, and when the Conferences i/o Mac Presenter App is running, this slide will be where live content appears. Please leave the following Slide Code tag in place: <cnf>MB2AC1K4SQTBB85Q</cnf>
- This is a live content slide. When playing this presentation as a slideshow, and when the Conferences i/o Mac Presenter App is running, this slide will be where live content appears. Please leave the following Slide Code tag in place: <cnf>YH6DGFAY3BCNKYXX</cnf>
- This is a live content slide. When playing this presentation as a slideshow, and when the Conferences i/o Mac Presenter App is running, this slide will be where live content appears. Please leave the following Slide Code tag in place: <cnf>WB1ZCMDSEW2PMK2C</cnf>
- This is a live content slide. When playing this presentation as a slideshow, and when the Conferences i/o Mac Presenter App is running, this slide will be where live content appears. Please leave the following Slide Code tag in place: <cnf>GJPDG293BH5FKAHQ</cnf>
- Write something. Every day. Your path to becoming a thought leader in this space is to create original content … not necessarily to share or comment on the stuff that OTHER people are creating. Don’t get me wrong: You don’t want to ignore curation. Doing that is a great way to help people learn. Ultimately, you want to share what YOU know with others. That means creating your own unique content. And I don’t care if you consider yourself a writer or not. You can’t become a content creator unless you start creating content. As Seth Godin says, ”If you’re good at it, people will read it. If you’re not good at it and you keep doing it, you’ll get good at it.” Your goal should be to create original content – stuff that tells the world what you know and why they should care. Stop spending so much time promoting other people’s work and start spending more time promoting your own work. No excuses -- LinkedIn, Medium, Wordpress, Tumblr, Wit, Yolo, Contentful, Jekyll, Blogger, Svbtle, LiveJournal, Weebly, Postach.io, Pen.io, Ghost
- When you write something new, tell the world about it. Spread the word on ALL of your networks. Ask others to spread the word. No one will know what you’ve written unless you tell them. Tell them again … and again … and again. That’s the power of social media. Build powerful, influential networks … and then promote your work there. They’ll spread the word for you.
- Speaking of building powerful, influential networks … Build your network. There are lots of ways to do this, but here’s my favorite way: I call it “power networking."
- Learn from others, and help others learn from you. That’s the biggest advantage that social media offers us. If we build a network of trusted professionals, that increases our ability to learn exponentially. And it increases our ability to teach others as well.
- The first is better information. Consider this, from Google CEO Eric Schmidt: “Between the dawn of civilization through 2003, there were just five exabytes of information created. That much information is now created every two days, and the pace is increasing.“ Here’s the problem with that quote: It’s probably fake news. RJMetrics CEO Robert Moore says it’s probably more accurate to say this: 23 exabytes of information was recorded and replicated in 2002. We now record and transfer that much information every 7 days.” Put another way, according to IBM, 90 percent of all the data that exists in the world has been created in the last two years. However you say it, we’re swimming in data. Drowning, actually. Not information overload, but filter failure. So that’s the first thing we need – better information.
- The second thing we need is a mindset that’s devoted to adaptation and anticipation. Fast Company editor Robert Safian calls this era “Generation Flux,” and here’s what he means. His words: “What defines GenFlux is a mind-set that embraces instability, that tolerates—and even enjoys—recalibrating careers, business models, and assumptions. This is no simple task. The vast bulk of our institutions—educational, corporate, political—are not built for flux. Few traditional career tactics train us for an era where the most important skill is the ability to acquire new skills.” And that means connecting ourselves to as many people and resources as possible, people and resources that add value to our lives and help us learn.
- It’s critically important. And it’s a vital part of this conversation about social media.
- Put another way:
- When people take the time to comment on what you’ve written, take the time to comment back. Engage your audience. Ask them questions. Give them answers. The key word in the phrase “social media” is “social.” Be social. Have conversations. Share what you know. That’s what these networks are all about.
- And remember that learning is a two-way street. This isn’t just about what WE stand to learn. It’s about what OTHER people can learn from us. Learning is as much about making OTHER people smarter as it is about making OURSELVES smarter.
- This stuff takes time. You’re not going to build an awesome network or go viral overnight. You have to do this stuff over, and over, and over again, and then keep doing it. “Marketers hoping for quick returns from their social media marketing will be sorely disappointed by the long-term plans required to fulfill those campaign goals,” writes Jonathan Crowl for Skyword.com. “Social media strategy can require years to take root and start generating returns.” According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.
- In other words, be yourself. Be human. Don’t be just some corporate mouthpiece. Let your followers know that you have a pulse. Be funny. Be passionate. Be opinionated. Just be yourself … all within the context of adding value. As long as you’re adding value for your followers and helping them learn and grow, have at it.
- Before you post a single thing, think it through. What are you trying to accomplish?
- So, “What do you stand for?” -- What’s your niche? -- What are you passionate about? -- What’s the power of YOU? -- What do you know that others WANT to know. Once you figure those things out, your strategy in the social space starts to become crystal clear.
- Do I really need to expand on this? Who saw “Bambi?” Remember what Thumper’s Mom said? “If you can’t say something nice, don’t say nothing at all.”
- In other words, put the damn phone down every now and then. “Wherever you are, make sure you’re there.” — Dan Sullivan There’s a time and a place for everything. And the place for social media is definitely NOT when you’re trying to make a connection with someone in the hear and now.
- Producing deep work requires deep thought, which can’t be done if you’re checking Twitter or Facebook every 5 minutes
- Producing deep work requires deep thought, which can’t be done if you’re checking Twitter or Facebook every 5 minutes. It requires uninterrupted concentration, dedication, and individual thought. If you want to create work that other people will remember, you need to shut out the distractions and do that work. That means shutting out social media. This is a book by best-selling author Cal Newport that I think every one of you needs to read. Here’s what he says: “To succeed, you have to produce the absolute best stuff you’re capable of producing – a task that requires depth. … As we shift to an information economy, more and more of our population are knowledge workers, and deep work is becoming a key currency – even if most haven’t yet recognized this reality.”
- Be accurate. Be truthful. And make sure the information you share on your social sites is as well. The term “fake news” is trending right now, and with good reason. Just because someone says something is true doesn’t make it so. And just because someone says something is fake doesn’t make it so. YOU have a responsibility to make sure the information you share is truthful. So what’s truthful?
- There are lots of tips out there for how to spot fake news. Facebook, believe it or not, is the latest to join the conversation. Here are a couple of URLs with some helpful tips. I’m a former journalist, so here’s my favorite tip: Is the source a reputable news site? Are there checks and balances in place? In other words, does the site have a paid staff of journalists, who are overseen by a paid staff of editors, whose job is to fact-check the information that their site publishes? You know, I can publish something right now in about 20 seconds and promote it to all the thousands of people who follow me on my social networks. Does that make that information true? There are people the world over who are doing that very thing right now. Their kryptonite is people like you who are skeptical and check your facts and sources before you share.
- There are lots of tips out there for how to spot fake news. Facebook, believe it or not, is the latest to join the conversation. Here are a couple of URLs with some helpful tips. I’m a former journalist, so here’s my favorite tip: Is the source a reputable news site? Are there checks and balances in place? In other words, does the site have a paid staff of journalists, who are overseen by a paid staff of editors, whose job is to fact-check the information that their site publishes? You know, I can publish something right now in about 20 seconds and promote it to all the thousands of people who follow me on my social networks. Does that make that information true? There are people the world over who are doing that very thing right now. Their kryptonite is people like you who are skeptical and check your facts and sources before you share.
- A subset to what we just talked about. Don’t believe everything you read. Check your sources. Fact check. You’re posting things in a public space. You have an obligation to present truthful, factual information.
- We already covered this. THAT’S how important it is. We lie more online: -- 25% of Facebook users said they falsified some of their account information. -- 20% were not truthful about their holiday activities or their jobs. We’re rude more often: -- Dr. Roberts, who is a professor of marketing at Baylor University, asked 175 men and women questions about their partners' smartphone use. Nearly half of respondents, 46 percent, reported being phone snubbed (phubbed) by their partner. People who reported higher levels of phubbing also reported higher levels of relationship conflict. -- In a survey, 51% of respondents said they check social network sites during dinner ... that’s dinner with OTHER people. -- Studies have shown that mere act of putting your phone on the dinner table is a sign to others that you’re not completely present. We’re bullying others: -- Cyber bullying has spread widely with 42% of young people reporting they have been victims. -- A study found that 28% of children aged 11 to 16 have experienced bullying on the Internet or via a mobile phone.
- Interesting. One of the dos that I mentioned earlier was to be real, to be yourself. But there are times when you probably DON’T want to be yourself … at least in your brand’s social space. Just a few instances that I can think of off hand – politics, religion, science, social issues like marriage and children. If you’re trying to grow your brand on social media, you probably don’t want to share your true feelings about these things with your audience. Post with care.
- I don’t want to know the disgusting details of everything your kid just did at the dinner table, or what you really think about your kid’s teacher, or your spouse, or anything personal like that. Again, you’re trying to build and grow a brand. Think before you post.
- Jab, jab, jab … right hook
- Again, this goes back to being human. There are lots of service out there that will help you automate your posts and send things out at certain times without you having to intervene. Very convenient … but again, your goal is to be human in the moment. That’s hard to do when you’ve turned your networks over to the bots. In my mind, being yourself means posting as yourself in the moment.
- Again, a subset of what we talked about earlier. Politics, religion, social issues — be wary about what you post.
- Advancing an argument. Know when to throw dirt on the fire. Know when to step away and say, enough’s enough.