1.
THE RIGHT ATTITUDE IS
THE KEY TO YOUR NETWORK
MARKETING (MLM) SUCCESS

2.
ATTITUDE IS EVERY THING IN
NETWORK MARKETING (MLM)

3.
The Iceberg
How much do you see of an iceberg???

4.
The Iceberg
ONLY 10% OF ANY
ICEBERG IS VISIBLE.
THE REMAINING
90% IS BELOW SEA
LEVEL.

5.
The Iceberg phenomena is also applicable on
human beings …
The Iceberg

6.
The Iceberg
SEA LEVEL
KNOWLEDGE
&
SKILLS
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS

7.
Concept
 An attitude is a hypothetical construct that
represents an individual's degree of like or
dislike for an item.
 Attitudes are generally positive or negative
views of a person, place, thing, or event this
is often referred to as the attitude object.

8.
Four Possible Reactions to
Attitude Objects

9.
Negative attitude:
The tendency of a person that result in
an undesirable outcome for individuals and
organizations.
Positive attitude:
The predisposition that results in
desirable outcomes for individuals and
organizations.

10.
10
Components of Attitudes:
Tripartite View
Cognitive
Affective
Behavioral
Attitude

11.
11
Components of Attitudes
COGNITIVE
Opinion or beliefs about attitude object (pos. & neg.)
AFFECTIVE
emotions and feelings the object triggers (pos. & neg.)
BEHAVIORAL
reaction toward the object (pos. & neg. actions)

12.
12
Attitude Object: EMPLOYEE
COGNITIONS
My pay is low.
My supervisor is unfair.
AFFECTS
I am angry over how little I’m paid.
I dislike my supervisor.
BEHAVIORS
I am going to look for another job that
pays better.
I am looking for another job.

13.
Functions of Attitude
A T T I T U D E
INSTRUMENTAL
EGO DEFENCEKNOWLEGE
VALUE EXPRESSION

14.
Functions of Attitudes
• Value-Expressive function
• enable us to express who we are and what we believe
in
• Ego-defensive function
• enable us to project internally-held conflicts onto
others means protecting self-esteem (e.g.,
homophobia)
• Knowledge function
• enable us to know the world
• Utilitarian/Instrumental Function
• Enable us to gain rewards and avoid punishment

15.
Theories of attitude change
 Cognitive Dissonance Theory
 Self Perception Theory

16.
16
Do Attitudes cause Behavior?
Answer: Not very well!
Attitudes have a stronger affect on behavior if
they are
 important
 specific
 accessible
 social pressure reinforces the attitude
 you have experience with the attitude.

17.
Attitude & Behavior
SEA LEVEL
BEHAVIOR
VALUES – STANDARDS – JUDGMENTS
ATTITUDE
MOTIVES – ETHICS - BELIEFS
KNOWN
TO OTHERS
UNKNOWN
TO OTHERS

18.
Conclusions
 Attitudes do not predict single behaviours
 Attitudes are related to multiple behaviours
(behavioural patterns)
 Attitudes influence behaviour through influencing
intention
 Intention is the better predictor of behaviour
 In order to understand intentions and behaviours,
need to know about beliefs and attitudes
 This is essential in relation to attitude change

19.
The Choice is YOURS
•With a Bad attitude
you can never have a positive day
•With a Positive attitude
you can never have a bad day

20.
How can we develop our personality
and attitude ?
We can do this through :
 Self image and self reformation
 Education and hard work
 Discipline and organization
 Belief in goodness's and truth and many more.

21.
The Final Words
“Things are the way you think
they are, because you think
they are that way.”

22.
BRINGING THE RIGHT ATTITUDE
TO YOUR MLM SUCCESS

23.
SO NOW YOU
UNDERSTAND ABOUT
ATTITUDE
ATTITUDE

24.
 AN INTERNAL
FEELING SHOWN
THROUGH
BEHAVIOR
 THE WAY YOU SEE
LIFE THROUGH
YOUR EXPERIENCE
 PORTRAY AN INDIVIDUAL’S
PERSONALITY – POSITIVE OR
NEGATIVE
ATTITUDE

25.
HOW IS
YOUR
ATTITUDE?

26.
 FATE – SUCCESS OR FAILURE IS
PREDESTINATED
 PROFIT IS AN EMBARASSMENT
 TOO POLITE
 NO OR LITTLE INTENTION
TO SUCCEED
 OBTAIN PROFIT IN THE
SHORTEST TIME
 NOT INTERESTED IN LEARNING
SIX UNHEALTHY ATTITUDES
FOR YOUR MLM BUSINESS

27.
1. RUN THE BUSINESS AS
AN ENTREPRENEUR BUT
HAVE THE ATTITUDE OF
AN EMPLOYER
2. HAVE ADEQUATE
BUSINESS CAPITAL
3. HAVE THE ATTITUDE TO
RUN A STABLE BUSINESS
4. LEARN AND FOLLOW
OTHER PEOPLE’S
POSITIVE EXPERIENCE
5. ‘UPLINE’ AND ‘DOWNLINE’ ATTITUDE
6. AGGRESSIVE ATTITUDE
SIX POSITIVE ATTITUDES
FOR YOUR MLM BUSINESS

28.
1. RUN THE BUSINESS AS AN ENTREPRENEUR
BUT HAVE THE ATTITUDE OF AN EMPLOYER
 Don’t look down on your own business
 Have great initiatives
 Run your own
franchise
business
 Increase your
level of
professionalism

29.
2. HAVE ADEQUATE BUSINESS CAPITAL
 Time  Tools
 Products

30.
3. HAVE THE ATTITUDE TO RUN A STABLE
BUSINESS
 NO price cut / price
reduction
 NO fighting and
hijack members
from other
distributorship
 DON’T think of the business as a way to make
fast money in a short span of time

31.
4. LEARN AND FOLLOW OTHER
PEOPLE’S POSITIVE EXPERIENCE
 Become an aspiring teacher
with a vision
 Become a great example and
model to your Downlines
 Teach a person on how to fish
 Train your Downlines to become independent
 Learn from successful people
 Take part in company’s activities
 From timid  brave
From don’t know  know
From cannot do  can do
From part-time  full-time

32.
 Don’t critic and blame
each other
 Appreciate each other
 Share your experience
with each other
 Become a good example
and model
 Appreciate the time spent
by your Upline, he/she is not a messenger, a courier
service or a dispatch boy.
 Don’t be jealous of others
 Don’t treat your Downlines or your
subordinates as your employee or servant
5. ‘UPLINE’ AND ‘DOWNLINE’ ATTITUDE

33.
 Focus
 Patience
 Sincere
 Image
 Discipline
 Helpful to each other
 Personally use the products
 Initiative / Grab the opportunity to
receive your recognition award on
stage
6. AGGRESSIVE ATTITUDE

34.
OF THE MLM BOBBY TRAPS
BE CAREFUL!
CAUTION!

35.
1. Hopes and dreams taken
away from you
2. Lost of confidence
3. Turn down the opportunity
4. Take all the blame or blame
others 100%
5. Didn’t follow the company’s
Statement of Policies & Procedures (P & P)
6. Didn’t perform the 5 ‘S’ – Selling, Sponsor, Service,
Schooling & System
7. Blame on time, Upline, etc.
SEVEN MLM TRAPS

36.
YOU MUST HAVE THE RIGHT ATTITUDE
FOR YOUR MLM SUCCESS
"I can." This is the most basic of all
attitudes. We must believe that
we can, and will succeed with
our MLM business.
IMPORTANT!

37.
 Where are you with your
attitude?
 Do you have a good one?
 Sit down and give it some
serious thought
 Decide to take your attitude
to the next level!
 If you have a bad attitude,
decide to improve it a couple
of levels!
 If you have a good attitude,
take it to the “great” level!
YOUR HOMEWORK

38.
GAME TIME
A = 1
B = 2
C = 3
D = 4
E = 5
F = 6
G = 7
H = 8
I = 9
J = 10
K = 11
L = 12
M = 13
N = 14
O = 15
P = 16
Q = 17
R = 18
S = 19
T = 20
U = 21
V = 22
W = 23
X = 24
Y = 25
Z = 26

39.
A T T I T U D E
GAME TIME

40.
A T T I T U D E
GAME TIME
The Answer is …
1 20 20 9 20 21 4 5
= 100
+ + + + + + +

41.
THANK
YOU!