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Four Ways that Start Ups Innovate

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A presentation I made to IBM's Research team at the Watson Research Center in Yorktown, NY (this is my personal opinion and not IBM's view)

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Four Ways that Start Ups Innovate

  1. 1. 1 INNOVATION! A VIEW FROM START UPS Presented to I&S Teams at Watson Research Center Bill Nussey, Silverpop Chairman & VP Corp Strategy August 24, 2015
  2. 2. 2 The Real Truth about startup innovation…
  3. 3. 3 How do start ups manage to drive so much innovation?
  4. 4. 4 There are tons of start ups and you only read about the ones where innovation succeeds
  5. 5. 5 It was the best of times, it was the BLURST of times. You Stupid Monkey… The Reality About Most Start ups..
  6. 6. 6
  7. 7. 7 Four Types of Innovation Innovation is not a one-size-fits-all… it comes in many different flavors COLLABORATION1 The most common approach to innovation – get a bunch of smart people to brainstorm ideas (hint: the more diverse their backgrounds, the better the brainstorming) PERSPIRATION2 Nothing replaces hard work. Like Thomas Edison said, “Genius is 1% innovation and 99% perspiration”
  8. 8. 8 Four Types of Innovation But Startups embrace a few extra kinds that aren’t as common in larger companies UNINTENDED3 Some of the most amazing innovation occurs entirely by accident. The key is recognizing it as innovation and not an accident. DESPERATION4 Desperation is often the most overlooked yet powerful forms of innovation. Sometimes, the best innovations emerge when you have absolutely no options at all.
  9. 9. 9
  10. 10. 10 Four Approaches that Start Ups Use to Innovate
  11. 11. 11 #1 They don’t know any better Q: Why are there so many twenty-something billionaire start up entrepreneurs? A: Because they lack the experience to know their ideas won’t work Even if something failed the way things worked before, it doesn’t mean it can not work a different way. Naiveté is one of the most powerful sources of innovation
  12. 12. 12 #2 Autocratic Genius Innovator as CEO  Big companies tend to promote people no further than their biggest weaknesses – most companies avoid having unpredictable and overly passionate people at the top  But, every once in a while, a younger company lets a founder go “all the way”. And, then, a tiny handful of those go out and change the world.
  13. 13. 13 #3 It is Less Expensive to Fail  Failure is inevitable  Mike Tyson says, “Everyone comes into the ring with a plan until I punch them in the mouth”  When a project fails, most companies will give up and move onto other projects  Start ups can re-group and just keep going… and going… and going  This is so common and so accepted in start ups there is even a nice word for it now: Pivot
  14. 14. 14 #4 Huge Motivation to Innovate  Start ups innovate or die  They are small and everyone can make an impact.  And, the rewards can be change people’s lives  But the real secret is that it’s not really about the money (at least for most people)… it’s about the glory and recognition
  15. 15. 15 Thank You Questions?