Facebook has grown rapidly due to network effects and its ease of use. It aims to become the world's most profitable advertising company by monetizing the extensive data it collects from users. However, this could negatively impact user privacy and individual rights as the founders of Facebook pursue their vision of dominating the digital world through Facebook and using profits to advance neoconservative agendas. Users should limit their exposure on Facebook and use other sites to prevent it from becoming all-powerful.