Lecture 3 report writtng

1. Chapter ….03
Principles of business
communication

2. SEVEN Cs
1. Completeness
2. Conciseness
3. Consideration
4. Concreteness
5. Clarity
6. courtesy
7. correctness

3. completeness(cont….)
Completeness refers to the following
concepts.
Answer all questions
Provide all necessary information
Give something extra

4. Completeness is required because
• It brings the desired results
• It brings the purpose of goodwill

5. Conciseness
Be direct
Avoids wordy expression
Include all relevant statements
Avoid unnecessary repetition of words
and ideas.

6. concreteness
Be definite and clear
Use specific ,facts and figures
Choose vivid, image-building
vocabulary
Put force of action in the verbs

7. clarity
Think in advance to plan; the
message
Choose ,short, familiar and
conversational words
Construct plain effective sentences
Divide the message in appropriate
paragraphs
Include illustrations when and where
desirable

8. courtesy
Express you attitude
Use polite and pleasing language
Answer the mail promptly
Omit expression and ideas that may
hurt or belittle the reader
Be sincerely,tactfull.thoughtful and
appreciative

9. correctness
Select acceptable format of writing
Use error-free words and standard
language
Construct correct, meaning full
sentences
Include only accurate facts, figures
and information
Choose non-discriminatory
expressions

10. Thank you