Jim Barton's Big AZ Promotions can help increase retail sales and traffic 10 to 30% with outdoor inflatable promotional balloons, blimps and air dancers-Event Management Experts to guide you through a successful product launch, tent sales event, corporate event, press conference, trade show, grand opening or private event-Serving Phoenix, Scottsdale, Tempe, Glendale and across Arizona
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Big is inflatable advertising the way to go
1. Is Inflatable Advertising The Way To Go?
In a world oversaturated with advertisements where most people are constantly being overstimulated,
you really need to stand out in order to grab attention.
Inflatable advertising products and techniques are the perfect way to do this. They can be an extremely
effective attention-grabber for a lower cost than you might imagine.
Using an inflatable character, sign, or whatever you decide to customize for your particular business to
advertise your products/services is, in most cases, cheaper than paying for billboard space, TV ads, or
print ads. Some quick research on companies that provide these types of products will help you build a
basis for comparison between the costs of inflatables vs traditional advertising. If a prospective provider
of inflatable advertising products is good, they will hopefully provide you with examples of prior success
using their products for a business similar to yours.
Ok, so inflatable advertising is for the most part cheaper than traditional advertising, but is it more
effective? This comes back to traditional ad/marketing common practice: If you figure out where a good
spot would be (highly visible) for your inflatable, you will get better results. Once again, if you chose the
right company to provide you with inflatable advertisements they will assist you with making sure you
have the most targeted display area and actual product that will compliment your desired location.
Also, make sure you research if inflatable advertising would be effective for you – you may not have a
target market that would be attracted to this type of advertising, it all depends.
One thing I will say is, inflatables are great for children. Children just love colorful, inflatable things. If
you are aiming to target families, an inflatable attention-grabber would be ideal.
Creativity is king: inflatable displays are by their very nature creative and out of the box, customizing
them to fit your unique businesses and display your creative flair will help you stand out. Don’t be afraid
to do something extraordinary or unique. If your display catches someone’s eye, and even better gets
them to come to your business, you’ve done your job. An inflatable advertisement stands out, and is a
“outside-of-the-box” way to capture attention of customers who are otherwise distracted by
smartphones, television ads, billboards, etc.
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