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The Diaper Industry in the Next 25 years By Carlos Richer Richer Investment SA de CV Diaper Consulting Services Insight 2005 Minneapolis
Index of Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks predicting the future ,[object Object],[object Object],[object Object],[object Object],[object Object]
A quick review to diaper History before 1960 Maria Allen Marion Donovan 1946 1870 First Mass Production Of cloth diapers George Shroder 1949 1949 First pin free diaper
A quick review at modern diaper history Billy Gene Harper Carlyle Harmon 1966 Vic Mills 1961 Fluff replaced Tissue 1972 Leg Cuffs 1986 Modern Diaper 2005 1978 “Hourglass Shape” Inventors of SAP
Summary of events in modern diaper history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diaper wars 101: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The supply Chain Parents buy product for their baby. Consumer Wal-Mart, Carrefour, Walgreen, etc Distribution Channels Diapers, sanitary napkins, adult incontinence, etc Diaper Manufacturing SAP, Hot melts, Cellulose Pulp, Nonwovens, Spandex, BOPP, etc. Finished Raw Materials Acrylic acid, Hydrocarbon resins, PP pellets, tackifiers, etc Basic Materials Pine Trees, Oil, propylene gas… Individual Elements
Diaper Wars 101  (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
The name of the game is Information ,[object Object],[object Object],[object Object],[object Object]
Size of the baby diaper market today and year 2025 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What can we learn from the Table: ,[object Object],[object Object],[object Object],[object Object]
Size of the adult diaper today and year 2025 ,[object Object],[object Object],[object Object]
 
What can we learn from the table: ,[object Object],[object Object],[object Object],[object Object]
Diapers required by country (market share) ,[object Object],[object Object],[object Object],[object Object]
Market Share for Baby Diapers from my model: 9.0% Vietnam 22.2% Egypt 21.5% Philippines 58.6% Mexico 29.5% Brazil 95.5% United States 4.0% Pakistan 9.0% Indonesia 5.5% China 2.0% India Market Share 2005 Country  (* Nigeria, Bangladesh, Ethiopia and Congo excluded* ) Only countries with PPP > $2,000
What kind of cultural and social barriers?
Social and economic Barriers: ,[object Object],[object Object],[object Object]
Baby diaper market predictions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let us talk about the new diaper features.
How do you imagine the diaper of the future? ,[object Object],[object Object],I do not believe these gadgets will be mass produced
The diaper of the future: ,[object Object],[object Object],Grows when wet After salt is released
Diaper of the future: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Predictions regarding industry diversification ,[object Object],[object Object],[object Object]
Conclusions
Thank you! Questions? By Carlos Richer Richer Investment SA de CV Diaper Consulting Services www.richernet.com

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Diapernextyears

  • 1. The Diaper Industry in the Next 25 years By Carlos Richer Richer Investment SA de CV Diaper Consulting Services Insight 2005 Minneapolis
  • 2.
  • 3.
  • 4. A quick review to diaper History before 1960 Maria Allen Marion Donovan 1946 1870 First Mass Production Of cloth diapers George Shroder 1949 1949 First pin free diaper
  • 5. A quick review at modern diaper history Billy Gene Harper Carlyle Harmon 1966 Vic Mills 1961 Fluff replaced Tissue 1972 Leg Cuffs 1986 Modern Diaper 2005 1978 “Hourglass Shape” Inventors of SAP
  • 6.
  • 7.
  • 8. The supply Chain Parents buy product for their baby. Consumer Wal-Mart, Carrefour, Walgreen, etc Distribution Channels Diapers, sanitary napkins, adult incontinence, etc Diaper Manufacturing SAP, Hot melts, Cellulose Pulp, Nonwovens, Spandex, BOPP, etc. Finished Raw Materials Acrylic acid, Hydrocarbon resins, PP pellets, tackifiers, etc Basic Materials Pine Trees, Oil, propylene gas… Individual Elements
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17.
  • 18. Market Share for Baby Diapers from my model: 9.0% Vietnam 22.2% Egypt 21.5% Philippines 58.6% Mexico 29.5% Brazil 95.5% United States 4.0% Pakistan 9.0% Indonesia 5.5% China 2.0% India Market Share 2005 Country (* Nigeria, Bangladesh, Ethiopia and Congo excluded* ) Only countries with PPP > $2,000
  • 19. What kind of cultural and social barriers?
  • 20.
  • 21.
  • 22. Let us talk about the new diaper features.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28. Thank you! Questions? By Carlos Richer Richer Investment SA de CV Diaper Consulting Services www.richernet.com