Organic food is food produced by methods that comply with the standards of organic farming. Standards vary worldwide, but organic farming, in general, features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products.

1. Content
1.Purpose and Mission
2. Mission Statement
3. Product Analysis
4. Summary of Current Situation ( SWOT )
5. Marketing Strategy
6. Implementation

2. Purpose and Mission
Purpose of Marketing plan:
 We care about people health and we want to provide them with the good
foods that have no chemical involve.
 And we want to see people in our society are healthy.
 And we want to improve on the agriculture.

3. Mission Statement
 Agriculture: growing vegetables and fruit without chemicals. Using the
natural ways to keep the product grow well. Convince people interest more
on agriculture.
 Encourage: convince all the famers to improve on their growing with
chemicals involve, an offer them with a fair price to return their good work
good and hard work.

4. Product Analysis
 Product Attributes (vegetables, fruits, Meat, Fish. Products Analysis Name of
goods People need Sale Opportunity Vegetables 100% High Fruits 70% medium
Meats 98% High Fish 90% High Ingredient 50% low

5. Summary of Current Situation
Strengths:
We have learned a new technique to plant the crop easily with a small space and low budget.
Good location.
Weaknesses:
•The price is higher than traditional markets
• Has no experience in this field
• Limited capital to expand our business
Opportunities:
• Less competitors
• People start to care more about their health
Threats:
• New industry
• Too close to traditional market
• Other people will imitate us and open an organic shop in these areas.

6. Marketing Strategies
Objective:
 Create customer awareness for our Organic products.
 Gathering customer’ respond to our product by creating social media
creatives.
 Using social media platforms : facebook, instagram, linked.in, slideshare,
blog.

7. Implementation
• we have to make strict control, check more often and try to persuade them to
use natural farming methods.
• check with stock controller to check products that are nearly broken or expire
to make some strategies like promotion or discount or anyways to sell them out.
• knowing suitable time to order new products into stock and especially knowing
about what season or trend that has higher demand.