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Google News Lab — Online News Association Booth

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For the second year in a row, the Google News Lab team partnered with Beutler Ink to create a dynamic branded presence at the Online News Association conference, this year in Los Angeles.

By modifying a prefabricated structure and adding custom graphics and prop elements, we created an open and engaging space for ONA attendees to test drive some of the most relevant tools available to journalists in Google’s News Lab.

The visitor response was immensely positive, and one partner said: “The ONA ’15 booth perfectly captured Google’s mission to help journalists build the future of media. The design allowed all of our Google products to shine and attracted hundreds of journalists to the booth.”

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Google News Lab — Online News Association Booth

  1. 1. Beutler Ink Case Study | Google News Lab 1 CASE STUDY GOOGLE NEWS LAB ONA BOOTH
  2. 2. Beutler Ink Case Study | Google News Lab 2 For the second year in a row, the Google News Lab team partnered with Beutler Ink to create a dynamic branded presence at the Online News Association conference, this year in Los Angeles. By modifying a prefabricated structure and adding custom graphics and prop elements, we created an open and engaging space for ONA attendees to test drive some of the most relevant tools available to journalists in Google’s News Lab. The visitor response was immensely positive, and one partner said: “The ONA ‘15 booth perfectly captured Google’s mission to help journalists build the future of media. The design allowed all of our Google products to shine and attracted hundreds of journalists to the booth.”
  3. 3. Beutler Ink Case Study | Google News Lab 3 Booth 1 Rendering Front + Overhead View Station 1 Rendering | Front View PANEL1 PANEL2 PANEL4PANEL3 RESEARCH DISTRIBUTE OPTIMIZEOPTIMIZE Custom designed panels provided a place for high-level messaging about Google News Lab’s products and mission while blocking off parts of our shelving system that were not needed to store props and takeaway collateral. Each Station of the booth was customized with a series of printed pieces: Posters designed to look like newspapers outlined specific tools being demoed at each station. Decorative Panels provided high-level messaging pulled from Google News Lab tools and products. Prompt Cards provided specific insights on how to best utilize GNL products and directions for product demos. Watch video tutorials on Google News Lab to learn how to access rich data sets, verify photos and leverage consumer surveys to develop better stories. Research Develop your story using Google’s research tools. Report Enhance your story using Google’s visualization tools. Distribute Circulate your story using Google’s distribution tools. Optimize Improve engagement with Google’s analytic tools. Explore the News Lab in depth — from programs to experiments, and everything in between. #GoogleONA
  4. 4. Beutler Ink Case Study | Google News Lab 4 Custom Graphics Poster Samples
  5. 5. Beutler Ink Case Study | Google News Lab 5 Custom Graphics Panels Samples
  6. 6. Beutler Ink Case Study | Google News Lab 6 Custom Graphics Prompt Card Samples Watch video tutorials on Google News Lab to learn how to access rich data sets, verify photos and leverage consumer surveys to develop better stories. Research Develop your story using Google’s research tools. Report Enhance your story using Google’s visualization tools. Distribute Circulate your story using Google’s distribution tools. Optimize Improve engagement with Google’s analytic tools. Explore the News Lab in depth — from programs to experiments, and everything in between. #GoogleONA Gather data from real people by creating your own web surveys, using Google Consumer Surveys. For example: When you wake up in the morning, where do you get your news first? Tell us by dropping a ball in the cylinder of your choice! Newspaper News Site Social Media Broadcast Media
  7. 7. Beutler Ink Case Study | Google News Lab 7 ONA Documentation
  8. 8. Beutler Ink Case Study | Google News Lab 8 ONA Documentation
  9. 9. Beutler Ink Case Study | Google News Lab 9 ONA Documentation

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