OUR RESPONSIBILITY AS LEADERS. 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS).

1. C O N F I D E N T I AL
Crowdsourcing with
purpose and value
—
OUR RESPONSIBILITY AS LEADERS
—
7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)
Shelley Kuipers • Crowd Dialog • 27 August, 2015 • Helsinki

2. C O N F I D E N T I AL
If you could rethink the last 10 years,
what would you change?

3. C O N F I D E N T I AL
7things we still
need to do

4. C O N F I D E N T I AL
1. CONSOLIDATE
There are too
many me-too
companies.
Look at your peers,
join forces, be
open.

5. C O N F I D E N T I AL
2. INNOVATE
We need to
innovate our
industry, our value
propositions, our
business models.
Be honest about
what’s not working.
Throw it out, start
over, just be better.

6. C O N F I D E N T I AL
3. TAKE RESPONSIBILITY
We need to take
responsibility for
the crowd
compensation
models we’ve
created.
Ensure they are
focused on long
term benefit to
crowd participants;
aim for more than
fair reward for
contributions, they
are our lifeblood.

7. C O N F I D E N T I AL
4. ENCOURAGE ADOPTION
We need to ramp
up our efforts on
encouraging broad
adoption by global
organizations.
Be a marketer and
evangelist. Make
ambitious
commitments.

8. C O N F I D E N T I AL
5. FOCUS ON VALUE
We need to focus
the majority of our
efforts on delivering
value to our
stakeholders.
Be a doer and a
producer. Follow
through on your
commitments.
Over-deliver and
walk the talk.

9. C O N F I D E N T I AL
6. FOCUS ON RESULTS
We need to move
beyond big data.
What the hell are
we doing with it?
Focus on
measureable
results, sustainable
value creation, and
being winners.

10. C O N F I D E N T I AL
7. THINK BIG
We need more big
ideas, not more
crowdsourcing
platforms.
Roll up your
sleeves, get to
work, think big and
be bold. Fear is
your friend!

11. C O N F I D E N T I AL
“To do good, you actually
have to do something.”
– Yvon Chouinard, Founder, Patagonia

12. C O N F I D E N T I AL
3predictions

13. C O N F I D E N T I AL
1. BREAKOUTS
There will be breakouts amongst us (and if we
don’t break out or perhaps join forces, some of
us will fail).

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2. INTELLIGENCE
There will be the development of new
intelligence mechanisms (shifting from big
data to intelligence).

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3. COMMERCE
First came Content, and then Community, now
it’s time for Commerce (it’s the next step,
products tagged & ingested for seamless
purchase – or pre-purchase).

16. C O N F I D E N T I AL
“Fashion is like
walking a tightrope.
You risk falling off into
the ridiculous, but if
you stay on you
triumph.”
–Vivienne Westwood

17. C O N F I D E N T I AL
LET’S TALK AFTER!
Questions?

18. C O N F I D E N T I AL
@shelleykuipers
shelley@betterventures.co
www.betterventures.co