1.
Getting HR
a seat at the table
Randy Knaflic
VP People & Places
@randyknaflic

2.
#GoalSummit
HR is an important function
but not always viewed as such
Typical Perceptions of HR
Reactive
Policy-driven
Overly complicated
Info not easily accessible
Viewed as touchy-feely
A necessary evil
What it has the potential to be
Anticipate needs
Philosophy-driven
Use plain english
Transparent, easy access
Data-driven
A strategic parter

3.
#GoalSummit
3 Guiding Principles
if you remember nothing else, remember these
1. Philosophy first
2. Keep it simple
3. Be data-driven

4.
#GoalSummit
3 Guiding Principles
if you remember nothing else, remember these
1. Philosophy first
2. Keep it simple
3. Be data-driven

5.
#GoalSummit
People Ops philosophy
The People function at Jawbone is the shepard for:

6.
#GoalSummit
“
John Doerr
General Partner, KPCB
At Jawbone, feedback should happen
everyday, but twice a year, PeopleOps helps
formalize this process, documenting and
helping to reward & recognize our top
performers.

7.
#GoalSummit

8.
#GoalSummit
“
John Doerr
General Partner, KPCB
At Jawbone, when building new products,
quality time and attention during our early
stages of development are most important.
This allows us to create amazing products.
Family leave during the introduction of a
new addition is not any different and that's
why I'll be out on paternity leave for an
extended period of time.

9.
#GoalSummit
3 Guiding Principles
if you remember nothing else, remember these
1. Philosophy first
2. Keep it simple
3. Be data-driven

10.
#GoalSummit
Data driving decisions

11.
#GoalSummit
Perf management
as easy as 4 questions

12.
#GoalSummit
Candidate box
making the most of their time

13.
#GoalSummit
Jawbone’s on the go

14.
#GoalSummit
Influencing board perception of HR

15.
#GoalSummit
Influencing board perception of HR

16.
#GoalSummit
3 Guiding Principles
if you remember nothing else, remember these
1. Philosophy first
2. Keep it simple
3. Be data-driven

17.
#GoalSummit
John Doerr
General Partner, KPCB
PREDICTIVE
INSIGHTFUL
PROACTIVE
REACTIVE

18.
#GoalSummit

19.
#GoalSummit

20.
#GoalSummit

21.
#GoalSummit

22.
#GoalSummit

23.
#GoalSummit

24.
#GoalSummit
…and we’re already driving change with this data

25.
#GoalSummit
…and we’re already driving change with this data
DATA POINT
Engineering team
getting 2 hours less
sleep than last quarter
People get 30% fewer
steps on Tuesdays
More calories consumed
over the weekend

26.
#GoalSummit
…and we’re already driving change with this data
DATA POINT INTERPRETATION
Engineering team
getting 2 hours less
sleep than last quarter
Resourcing issue?
Upcoming launch?
Burnout?
People get 30% fewer
steps on Tuesdays
Weekend recovery?
Too many meetings?
More calories consumed
over the weekend
People eating out?
Beverage calories?

27.
#GoalSummit
…and we’re already driving change with this data
DATA POINT INTERPRETATION CHANGE
Engineering team
getting 2 hours less
sleep than last quarter
Resourcing issue?
Upcoming launch?
Burnout?
Schedule fewer late night
meetings with China
Plan post-launch time off
People get 30% fewer
steps on Tuesdays
Weekend recovery?
Too many meetings?
Opened inner stairwell
Walking meetings
More calories consumed
over the weekend
People eating out?
Beverage calories?
Move Friday beers to Thu
Lighter menu on Fri/Mon

28.
#GoalSummit
John Doerr
General Partner, KPCB
PREDICTIVE
INSIGHTFUL
PROACTIVE
REACTIVE

29.
#GoalSummit
With even more interesting things to consider

30.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
With even more interesting things to consider

31.
#GoalSummit
Perf

32.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
• Could we predict attrition based on these metrics?
With even more interesting things to consider

33.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
• Could we predict attrition based on these metrics?
• When is the right time to schedule an all hands, force open
vacation policy, send a rally note from the CEO, etc?
With even more interesting things to consider

34.
#GoalSummit
New data to layer: impact of product launches on sleep

35.
#GoalSummit
Easy simple wins: tell people to move more

36.
#GoalSummit
Easy simple wins: tell people to move more & they do!

37.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
• Could we predict attrition based on these metrics?
• When is the right time to schedule an all hands, force open
vacation policy, send a rally note from the CEO, etc?
• How do our meeting habits look and where can we improve?
Which meetings cause the most stress?
With even more interesting things to consider

38.
#GoalSummit
New data to layer: meeting habits

39.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
• Could we predict attrition based on these metrics?
• When is the right time to schedule an all hands, force open
vacation policy, send a rally note from the CEO, etc?
• How do our meeting habits look and where can we improve?
Which meetings cause the most stress?
With even more interesting things to consider

40.
#GoalSummit
New data to layer: company heart rate during all hands

41.
#GoalSummit
• What do top performers and top performing teams look like
when it comes to sleep, food, and movement?
• Could we predict attrition based on these metrics?
• When is the right time to schedule an all hands, force open
vacation policy, send a rally note from the CEO, etc?
• How do our meeting habits look and where can we improve?
Which meetings cause the most stress?
• Does this lead to a new definition of performance and
performance evaluation?
With even more interesting things to consider

42.
#GoalSummit
Lessons from our data journey
• We looked beyond traditional people data—data is everywhere, from
wearables to calendar data—and we can make use of it!
• Innovation not instant perfection when it comes to analytics
• We used leadership to gain traction—competition is a big driver
• Progress was made on multiple fronts—we aim to be innovative with
our data combos to create new and actionable insights
• Like philosophy, we think about the stories that will convince our
audience to act and frame our data in story

43.
#GoalSummit
[insert shameless plug]

44.
#GoalSummit
3 Guiding Principles
if you remember nothing else, remember these
1. Philosophy first
2. Keep it simple
3. Be data-driven

45.
Thank you
Randy Knaflic
VP People & Places
@randyknaflic