1. Army Materiel Command &
Social Media
AMC’s flow of information begins with the Army standard Web site: the CORE
Content Online Resource Enterprise (CORE) is a web-based
content management system that specializes in indexing,
packaging and publishing content created and submitted by
Army Public Affairs personnel
"The efforts at AMC are the embodiment of
the DoD principles of information:
maximum disclosure, minimum delay.
Working in the social media sphere puts
information at the fingertips of taxpayers
and opens channels of communication
with those interested in what we do.
There is no greater strategic
communication requirement for
Department of Defense than keeping the
public informed."
--Jack Holt, Department of Defense
senior strategist for emerging media

2. Army Materiel Command &
Social Media
From CORE submissions, news is uploaded to the AMC Facebook page
Facebook provides AMC followers with an all encompassing page granting access to
AMC social media accounts: Twitter, Flickr, YouTube, and the BRAC Blog.
Facebook helps people
communicate more efficiently
with their friends, family and
coworkers. The company
develops technologies that
facilitate the sharing of
information through the social
graph, the digital mapping of
people's real-world social
connections. For AMC, those
connections number more than
600 people.

3. Army Materiel Command &
Social Media
From Facebook, an automatic feed populates other social sites where AMC currently
has a presence including: Twitter
AMC on Twitter
Simplicity has played an important role in
Twitter's success. People are eager to
connect with other people and Twitter makes
that simple. Twitter allows AMC to reach the
segment of it’s followers desiring “just the
facts” or quick snippets of information, in
specifically 140 characters.

4. Army Materiel Command &
Social Media
The video sharing site, YouTube, provides access to AMC videos with an opportunity to
gain feedback beyond the workforce.
AMC on YouTube
YouTube has many ways to help
you find and watch videos. You
can also interact with other
YouTube users and around shared
interests. If you make videos, you
can broadcast them to the world,
and maybe even develop an
audience for your creations. AMC
captures a diverse audience by
uploading videos addressing
various parts of its mission from
Soldiers to logistics to munitions
and beyond.

5. Army Materiel Command &
Social Media
And CNN iReport allows AMC followers to view the AMC Dispatch and other
broadcast footage:
AMC iReport
CNN iReport allows everyday
people to report the news.
Allowing you to tell a story,
offer an opinion or say what’s
important to you, other users
also join the conversation on
the day’s big issues.

6. Army Materiel Command &
Social Media
Or for AMC professionals searching for other practitioners across the vast Materiel
Enterprise, there’s LinkedIn:
AMC LinkedIn
LinkedIn is an interconnected
network of experienced
professionals from around the
world, representing 170 industries
and 200 countries.

7. Army Materiel Command &
Social Media
Finally, a photo collection is available containing all things AMC on Flickr:
AMC Flickr
Flickr enables you to store, sort,
search and share your photos and
video online. AMC reaches its
internal and external audiences via
Flickr creating a searchable
catalog of command specific
images and footage.