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Social Media 101
                                      What is it and why use it?




 Facebook is the most      YouTube is a social media         Twitter is a social media        Flickr is the most
 popular & commonly        site specifically for sharing       site for short, timely     popular photo sharing
   used social media          videos. Think of it like       messages. Think of it as       site. Comparable to
  site. Think of it like    traditional tv – accessible     traditional radio – twitter   traditional magazines,
       traditional           around the world, there            users are similar to         Flickr pages don’t
  newspapers – it’s in       are millions of YouTube        broadcasters in that they         require constant
  every home around          channels on a variety of          have a large, unseen       updating and are most
   the world & often          different topics. With          audience and usually          popular when they
  specific to a topic or        today’s technology          discuss a specific topic or     contain interesting,
   area. If you have          anyone can become a          interest. Twitter is a great          high-quality
 basic news, photos or     reporter with a worldwide       tool for comfortable social     photographs. Use the
  updates to share, at     audience. Use YouTube if          media users, live event      site if you have photos
    least weekly, use          you produce videos          reporting or organizations     to share on a monthly
       Facebook.               several time a year.        with daily updates to share.              basis.


What to do next:
• Assess your organization’s communication strategy to determine if social media can help tell your story.
• For more detailed information contact Beth Clemons, ACC Web & Social Media Manager, 256-955-7648

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2012 Social media 101 single chart

  • 1. Social Media 101 What is it and why use it? Facebook is the most YouTube is a social media Twitter is a social media Flickr is the most popular & commonly site specifically for sharing site for short, timely popular photo sharing used social media videos. Think of it like messages. Think of it as site. Comparable to site. Think of it like traditional tv – accessible traditional radio – twitter traditional magazines, traditional around the world, there users are similar to Flickr pages don’t newspapers – it’s in are millions of YouTube broadcasters in that they require constant every home around channels on a variety of have a large, unseen updating and are most the world & often different topics. With audience and usually popular when they specific to a topic or today’s technology discuss a specific topic or contain interesting, area. If you have anyone can become a interest. Twitter is a great high-quality basic news, photos or reporter with a worldwide tool for comfortable social photographs. Use the updates to share, at audience. Use YouTube if media users, live event site if you have photos least weekly, use you produce videos reporting or organizations to share on a monthly Facebook. several time a year. with daily updates to share. basis. What to do next: • Assess your organization’s communication strategy to determine if social media can help tell your story. • For more detailed information contact Beth Clemons, ACC Web & Social Media Manager, 256-955-7648

Editor's Notes

  1. Think of social media as a new tool in your communications kit – it’s just taking traditional media to the next step Don’t jump on the social media bandwagon and set up a site just because it’s popular. Social media should be part of your overall communication strategy. Don’t need to use them all, pick the ones right for the mission 24/7 news cycle Take your news and information to the stakeholders, rather than trying to get them to come to us. Allows for 2 way communication with stakeholders If you decide social media isn’t right for your organization at this time, just feed your news to HQACC (acc.pao@us.army.mil) There are DoD and Army regulations regarding who can maintain social media sites and what can be posted (OPSEC) HQACC websites: Home: www.acc.army.mil Careers: www.armyhire.com Facebook: www.facebook.com/USArmyContractingCommand Twitter: www.twitter.com/ArmyContracting Linkedin: www.linkedin.com/groups?gid=1900835 YouTube: www.youtube.com/armycontracting Flickr: www.flickr.com/armycontractingcommand Google+: gplus.to/ArmyContractingCommand