There’s a new game in town: techno sports. The e-sport called HADO, created by Japanese start-up Meleap, uses augmented reality (AR) tech and motion sensors that allow players to be physical in the real world while interacting with the digital world. It’s a fascinating combination of video games and athletic competitions.

1. HADO: The Amazing Ways
Augmented Reality
Is Changing Sport

2. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
Now that Japanese start-up Meleap created the world’s first physical e-sport
called HADO, gamers have a way to be active while competing in the digital
world. HADO is an entirely new experience the company calls techno sports
that uses augmented reality (AR) tech and motion sensors without requiring
the player to be tethered to a gaming system, controllers, or cables. The
company has three AR offerings, including HADO Augmented Sport (Player
vs. Player), HADO Monster Battle, and HADO Shoot; they will soon add HADO
Kart.
HADO: The Amazing Ways Augmented Reality Is
Changing Sport

3. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
First Experience to Merge Physical Athletics with
AR Technology
In HADO Augmented Sport, you can see how physical the game can be. It
resembles dodgeball with players competing in an arena and flipping and
bending to avoid being hit by the opposing team's energy balls. Competitors
can play 1v1, 2v2, or 3v3. Each team stays on one side of the court. The goal is
to hit the other team with as many energy balls as possible to drain them of
their "lives" and get points during a timed event.

4. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
AR of HADO
The digital experience is enabled by an AR device that players wear on their
heads and a motion sensor the size of a smartphone worn on the wrist or
forearm. Players are able to move unrestricted in the real environment while
interacting with the digital items they can see through the AR headset. This is
not a sport played in your living room, but in 60+ arenas in 15 countries that
give ample space for the competition similar to other physical sports such as
volleyball and basketball. AR tech is also lighter weight, so players can dive and
move without feeling weighed down. The possibilities allowed through AR make
applications for HADO’s e-sport virtually unlimited.

5. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Physical Fitness with HADO
HADO requires players who are physically agile and have gaming skills as well. Players
who succeed at the game will be in constant motion while diving, bending, and squatting
to evade the energy balls hurled by the other team. When players shoot energy balls, they
use a punching motion. Players must have great hand-eye coordination and be adept at
blocking from a variety of angles. There are VR games such as Sparc and Audioshield that
can help players with hand-eye coordination training required to be good at HADO.

6. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Global Expansion
HADO has held several competitions and events in Asia, including the HADO World Cup
tournament where the world's top players compete for a cash prize and bragging rights as
the HADO World Champions. There are plans to expand globally by 2020. Currently,
600,000 users have experienced HADO sports.
HADO is launching a pro AR league in Japan this year as well. Tournaments are planned
every week and will award a cash prize to the winners. The first official season of the pro
league begins in the third quarter of 2019.

7. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Global Expansion
As this new concept of e-sports gains popularity, a HADO arena might open
near you, where you will be able to compete with other players locally to see
what it's all about. Until then, you can watch YouTube to see players in action.
Not only did Meleap make many childhood dreams come true with the creation
of HADO and by bringing virtual and physical realms together, but they proved
that AR technology and athletic sports can be combined for an entirely new
experience. It will be interesting to watch as others apply these concepts to
other sports competitions and use cases in a variety of industries.

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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