As Chinese consumers become more accustomed to the idea of luxury, they are looking for a deeper, more personal connection to specific brands and experiences.
2. As Chinese consumers become more accustomed to the idea of
luxury, they are looking for a deeper, more personal connection to
specific brands and experiences. Consumers are no longer
satisfied with run of the mill luxury; they are looking for something
unique that incorporates specific values that accompany a higher
classed lifestyle. !
!
3. CHANGING PERCEPTIONS
! Younger generation dislikes how
Louis Vuitton is so widely
accessible now, stating that “even
a housekeeper” can buy an LV
purse!
! Louis Vuitton’s popularity is
faltering amongst the younger
generation, who favor less well-
known, less widely accessible
luxury brands!
! Read our original post here
4. BILLIONAIRE MATCHMAKERS
! Wealthy billionaires have hired a third party group to help them find the
perfect wife: “high-caliber mothers of the second generation of the rich” !
! Recruiters evaluate female applicants for education level, natural
appearance, and personality!
! Read our original post here
6. LOCAL TASTES + INT’L STANDARDS
! Luxury hotels attract a new segment by combining traditional Chinese
culture with contemporary lifestyle and technology!
! Ahn Luh Dujiangyan in Chengdu offers a tai chi center, dim sum breakfasts,
regional goods in the boutique, and traditional Chinese medicine!
! Read our original post here!
7. LAMBORGHINI BOUTIQUE HOTELS
! The first Lamorghini family owned luxury boutique hotel comes to Suzhou!
! The hotel doesn’t match up with many expectations for a “Lamborghini”
hotel!
! Read our original post here
8. TRENDSPOTTERS IMAGINE…
! It must be a car-themed hotel. I would expect them offering free one-day
Lamborghini car drive experiences in the city. Having a car-shaped bed and
color theme (yellow and black) in the room would be nice too. - Eric, 25,
male!
! I would imagine a Lamborghini hotel would be a boutique, smaller sized
hotel. There wouldn't be a reception counter. Instead, reception desk staff
would check customers in one-on-one with an iPad. They should avoid
being similar to a standard five-star hotel. A discounted rate for renting
Lamborghini would be good and free Lamborghini cars could also be
offered for wedding usage in the hotel. - Jenny, 38, female!
9. Affordable Luxury
Brands understand that consumers want to
incorporate the concept of luxury in their daily lives’,
but without paying a hefty price. Some brands push
premium into unexpected places and categories.!
10. PREMIUM IN MESSAGES IN
CONVENIENCE STORES
! For food and beverage, quality means more than surface appeal, there is a
price on safety!
! Read our original post here
11. ONLINE WINE COMMUNITIES
! Part exclusive social network,
part online shopping site,
TasteV encourages members
to explore and learn about
different types of affordable
wines. The invite-only
membership takes part in
selecting the inventory for the
site. Their selections come
from evaluating those chosen
by sommeliers and vintners!
! Read our original post here
13. OUR STORY
Established in 2006, The Bergstrom
Group has developed a reputation for
providing vivid customer immersions for
brands and agencies. We began our
commitment to China by focusing on
young consumers.!
Based in Shanghai but spread across
China, our on-the-ground team of subject
matter experts, researchers,
trendspotters and creatives is dedicated
to telling the story of new China in a way
that is both authentic and actionable. !
14. Thought Leadership
All Eyes East: !
Lessons from the Front
Lines of Marketing to
China’s Youth !
by founder, Mary Bergstrom!
!
+ Foreword by Chairman of Omnicom China!
+ Commentary from leaders at GM, PepsiCo,
McDonald’s, Converse, Li Ning, JWT, Interbrand, etc.!
+ Nominated for Marketing Book of the Quarter,
Executive Programme by Expert Marketeer"