A recent talk Benjamin presented for the Yamba Chamber of Commerce. Helping local businesses to quantify their business with the free tool, Google My Business.
3. A business that is embedded into our lives.
Our questions are answered through it
Our phones operate through it
Our internet is accessed through it
Our GPS is pushed through it
Our business is marketed through it
4. Google Your
Business
Search to see what potential customers see.
➔ Assess
What's being said about your business?
Whats being shown? Do you own or
contribute to the information?
➔ Document
Document the places your business shows
up. Websites, citations and publications.
➔ Claim
Claim the profiles that are talking about
your business. Fill them out with accurate
information and own the narrative.
5. Control the narrative, own
the feedback.
Tip
Google your business
category (ie, cafe) and
see where your business
stands.
More importantly, see
what your competitors
are doing to beat you.
6. Google My Business
A slice of the internet EVERY local business has.
It’s user generated.
Claiming is as easy as a click of a button.
It’s FREE...
7. 12% of people search for
local services online
everyday. Tip
Simply claiming your
Google My Business
profile and filling it out
will assure some of
these local searches
bring customers to your
door.
8. Manage Google
My Business
4 keys to Google My Business
➔ My Business App
Download the “My Business” app from
your phones app store
➔ Reviews
Respond to all reviews
➔ Photos / Video
Upload photos to your Google My
Business profile. Do it directly from your
phone
➔ Data
9. Quantify - Insights
Insights quantify your business and help fuel,
data led decision making
Let's take a crash course:
18. Quantify to make good decisions
All of these insights are freely available
Final Summary
Notas do Editor
Google and your local business - my name, owner and founder of lba, business is in my blood thanks to my father.
Google
Raise your hand if you own an iphone
Google - examples at each
Google it
Web browser on computer
Google maps (no more gps that needs updating)
Google Ads, Search engine optimisation, GMB
Google your business. Literally - Raise your hand if you would like me to Google your business live (if no volunteers, do caperberry cafe)
Document
Claim - showing example when Googling the business name
Continue on with the previously Googled business searching its category (include location - ie. Yamba)
Emphasise has - explain what user generated content is.
Explain claiming and how you should have a gmail account.
Displaying your phone number, website, opening hours, address, customer reviews, services, products, busy times, booking button and much more.
Yamba permanent population is 6000 ish people, so that would mean 600 people a day search for local services online alone.
Reviews - Making bad reviews good (all businesses get bad reviews at some point)
Photos / video - Geotagging automatically happens on phone, information Google reads from an image / video. Not so much from digital cameras / when edited on computer or app.
Data, intimidating word, but nothing to be scared of, in fact something to embrace. As this brings us to Quantify
Emphasise has - explain what user generated content is.
Explain claiming and how you should have a gmail account.
Emphasise has - Discovery
Emphasise has - explain what user generated content is.
Explain claiming and how you should have a gmail account.
You can see what days your business is called most
Whether your profile is improving
You can see what days your business is called most
Whether your profile is improving
Where customers are coming from and which areas they are finding you
Emphasise has - explain what user generated content is.
Explain claiming and how you should have a gmail account.