Rich Content, Malleable Mediums, and Wicked Problems
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This talk will explore the design of digital platforms that elevate and celebrate rich content experiences. Through a series of projects, creative director and designer Benjamin Shown will share Tectonic’s approach of designing at the delta of interaction, visual, and motion design as well as how contemporary content is reshaping digital paradigms.
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Rich Content, Malleable Mediums, and Wicked Problems
- 3. I’m a creative director, graphic designer, type aficionado, husband, father, son, tall guy, Hoosier, Bay Stater, conference speaker. WHO AM I
- 4. CAMBRIDGE
- 5. FORT WAYNE
- 6. WEBSTER
- 9. EMP MUSEUMMASS MoCA MICROSOFT
- 10. EMP MUSEUMMASS MoCA MICROSOFT
- 11. EMP MUSEUMMASS MoCA MICROSOFT
- 17. Unified Theory of Deliciousness CHEF DAVID CHANG
- 18. When you eat something amazing, you don’t just respond to the dish in front of you. You are almost always transported back to another moment in your life.
- 19. feeling that interplay between the exotic and the familiar.
- 20. feeling that interplay between the exotic and the familiar.
- 23. While we used to use metaphors from the outside world to explain how to interact with an interface, today‘s interfaces are becoming increasingly indistinguishable from how we interact with the outside world. They engage our senses and then exponentially extend them.
- 24. PROGRESS AWESOMENESS TIMETECH ADVANCEMENTS USER MATURITY
- 26. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM EXPLAINING TECH 00s-10s
- 27. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT 10s–BEYOND
- 28. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM LET’S TALK PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT 10s–BEYOND
- 29. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM LET’S TALK PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT TIME
- 30. The only intuitive interface is the nipple. After that, it’s all learned. BRUCE EDIGER SOFTWARE ENGINEER
- 31. PLA TFORM PARADIGM EXPLAINING TECH
- 33. 1. PLATFORM PARADIGM EXPLAINING TECHNOLOGY 2. LEVERAGED METAPHOR PHYSICAL OBJECTS 3. EMOTIONAL HOOK QUALITY FAUX LEATHER
- 34. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM EXPLAINING TECH 00s-10s
- 35. Our heads are round so our thoughts can change direction. FRANCIS PICABIA FRENCH AVANT-GARDE PAINTER
- 36. PLA TFORM PARADIGM CELEBRATING CONTENT
- 39. BILL GATES in 1996 Contentisking.
- 40. 1. PLATFORM PARADIGM CELEBRATING CONTENT 2. LEVERAGED METAPHOR PRINT/PUBLICATION DESIGN 3. EMOTIONAL HOOK TRANSITION STATES AND MOTION
- 41. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT 10s–BEYOND
- 42. Tap Double tap Drag Flick Pinch Spread Press Press and tap PLA TFORM PARADIGM GIVE ME CONTEXT
- 44. 1. PLATFORM PARADIGM GIVE ME CONTEXT 2. LEVERAGED METAPHOR PHYSICS 3. EMOTIONAL HOOK FEEDBACK AND CRYSTAL BALL EFFECT
- 45. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM LET’S TALK PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT 10s–BEYOND
- 47. FLUXA CONCEPT FOR NEXT-GEN CONTENT PRESENTATION
- 48. 1. PLATFORM PARADIGM LET’S TALK 2. LEVERAGED METAPHOR SOCIAL INTERACTION AND LANGUAGE 3. EMOTIONAL HOOK EPHEMERALITY
- 49. PROGRESS AWESOMENESS PLATFORM PARADIGM CELEBRATING CONTENT PLATFORM PARADIGM LET’S TALK PLATFORM PARADIGM EXPLAINING TECH PLATFORM PARADIGM GIVE ME CONTEXT TIME
- 50. While we used to use metaphors from the outside world to explain how to interact with an interface, today‘s interfaces are becoming increasingly indistinguishable from how we interact with the outside world. They engage our senses and then exponentially extend them.
- 51. 1. 2. 3. 4. Let’s embrace the malleable.
- 52. 1. 2. 3. 4. Let’s engage the literal senses: touch, sound, sight, taste, smell.
- 53. 1. 2. 3. 4. Let’s engage the figurative senses: time, place, communication, relationships.
- 54. 1. 2. 3. 4. Let’s care about the content.
- 55. A good designer finds an elegant way to put everything you need on a page. MIKE MONTEIRO of MULE DESIGN
- 56. A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary. MIKE MONTEIRO of MULE DESIGN
- 57. Thank you! BENJAMIN SHOWN CREATIVE DIRECTOR at TECTONIC — WWW BENJAMINK.COM GOTECTONIC.COM — TWITTER @BENKSHOWN @GOTECTONIC