PPC Impressions, CPC and Click Share Trends by Sector 2012-2013
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The document contains various charts and tables showing trends in pay-per-click (PPC) impressions, costs-per-click (CPC), and click share by sector from January 2012 to March 2013. It also includes data on quality scores, click-through rates (CTR), and costs-per-acquisition (CPA) for different advertisers and keywords.
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Semelhante a PPC Impressions, CPC and Click Share Trends by Sector 2012-2013
Semelhante a PPC Impressions, CPC and Click Share Trends by Sector 2012-2013 (20)
PPC Impressions, CPC and Click Share Trends by Sector 2012-2013
- 3. Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 PPC Impressions Trends by Sector Automotive B2B Gaming Insurance Legal Leisure Retail
- 4. £0.00 £1.00 £2.00 £3.00 £4.00 £5.00 £6.00 £7.00 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 CPC Trends by Sector Automotive B2B Gaming Insurance Legal Leisure Retail
- 5. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 PPC Click Share Desktop Smartphones Tablets
- 7. • • • •
- 11. Max CPC Bid Quality Score Ad Rank Ad Position Est CPC Advertiser A £10.00 x 3 30 3 £10.00 Advertiser B £8.00 x 7 56 2 £4.43 Advertiser C £6.00 x 10 60 1 £5.70
- 13. 1 2 3 4 5 6 7 8 9 10 CTR 0.3% 0.3% 0.9% 0.8% 0.7% 0.7% 1.0% 0.0% 1.5% 1.8% CPC £0.54 £0.62 £0.69 £0.53 £0.57 £0.55 £0.57 £0.00 £0.55 £0.50 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% 1.4% 1.6% 1.8% 2.0% £0.00 £0.10 £0.20 £0.30 £0.40 £0.50 £0.60 £0.70 £0.80 Quality Score Quality Score: Avg CPC vs CTR £0 £500 £1,000 £1,500 £2,000 £2,500 £3,000 £3,500 £4,000 £4,500 £5,000 £0 £2 £4 £6 £8 £10 £12 1 2 3 4 5 6 7 8 9 10 Quality Score Quality Score vs Spend / CPA Cost CPA
- 16. Campaign Keyword Keyword Type BMX Bikes | Exact bmx bikes exact BMX Bikes | Exact blue bmx bikes exact BMX Bikes | Exact bmx bikes blue exact BMX Bikes | Exact red bmx bikes exact BMX Bikes | Exact bmx bikes red exact BMX Bikes | Phrase bmx bikes phrase BMX Bikes | Phrase blue bmx bikes phrase BMX Bikes | Phrase bmx bikes blue phrase BMX Bikes | Phrase red bmx bikes phrase BMX Bikes | Phrase bmx bikes red phrase BMX Bikes | Phrase bmx bikes negative exact BMX Bikes | Phrase blue bmx bikes negative exact BMX Bikes | Phrase bmx bikes blue negative exact BMX Bikes | Phrase red bmx bikes negative exact BMX Bikes | Phrase bmx bikes red negative exact
- 17. • • • • • • • 0% 1% 1% 2% 2% 1 2 3 4 5 6 7 8 9 10 Avg CTR by Quality Score