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Connected Consumer

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A presentation from Industry analyst firm Creative Strategies, Inc on the connected Consumer

Publicada em: Tecnologia, Negócios
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Connected Consumer

  1. 1. Creative Strategies, Inc Connected Consumer Ben Bajarin Creative Strategies, Inc
  2. 2. Creative Strategies, Inc Personal Devices
  3. 3. Creative Strategies, Inc IoT Driving Connected Home ❖ Measuring connections in billions ❖ All electronics connected ❖ Creating the Digital Ecosystem
  4. 4. Creative Strategies, Inc Smarter ❖ Powerful silicon driving smarter more aware devices ❖ Sensors adding to quantified data
  5. 5. Creative Strategies, Inc Personal Experiences ❖ Personal computing platforms create personal experiences ❖ All screen experiences becoming more personal
  6. 6. Creative Strategies, Inc “Cloud” “Ser vices”
  7. 7. Creative Strategies, Inc Computing & Capture ❖ Ease of use computing allowing for more rich media capture and create ❖ 75% of consumers said they capture more video now than ever before ❖ 60% Say storage is a concern
  8. 8. Creative Strategies, Inc Store, Sync, Share ❖ New hardware leading to rich media capture ❖ 4K, 120fps and beyond, higher resolution ❖ Cloud used as sync both on device and in cloud ❖ Sharing necessity both in home and externally
  9. 9. Creative Strategies, Inc The Digital Cloud ❖ Cloud value has shifted from storage to sync ❖ Pervasive and duplicated
  10. 10. Creative Strategies, Inc Personal / Communal Cloud
  11. 11. Creative Strategies, Inc Personal / Communal Cloud
  12. 12. Creative Strategies, Inc The Big Screen ❖ TV Communal screen with shared experiences ❖ smart devices will add to the personalized entertainment ❖ Stream and access content from local sources
  13. 13. Creative Strategies, Inc The Big Screen ❖ SDK will drive new and unique TV apps ❖ The TV will become a platform for the first time ❖ New software, hardware, and services become valuable
  14. 14. Creative Strategies, Inc Connected Car
  15. 15. Creative Strategies, Inc New Hardware
  16. 16. Creative Strategies, Inc New Hardware
  17. 17. Creative Strategies, Inc • Smart phone at the center ! •Micro-experiences
 • Devices are connected to: • Internet • Each Other • Smart Phone or tablet ! • Interacts and or authenticates ! • Smart Phone is the “Control” 

  18. 18. Creative Strategies, Inc New Hardware ❖ Hardware renaissance ❖ Powered by Bluetooth LE ❖ New classes of smart hardware tied to smart hardware tied to smart services
  19. 19. Creative Strategies, Inc Role of Hardware ❖ Hardware commoditization inevitable for most vendors ❖ Hardware is the gateway to value ❖ OEMs looking to differentiate with ‘core’ services
  20. 20. Creative Strategies, Inc Other Questions ?

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