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By: Rebekah D. Bowen
Agriculture + Advocacy
Advocacy: “the act or process of advocating or
supporting a cause or proposal ”(Source: Merriam-Webster)




Agvocacy: Sharing facts, photos, videos and
anecdotes about farming and agriculture to
foster support of agricultural principles and
practices by the general public.
Engaged
Professional
 Informed
  Creative
   Facebook: www.facebook.com
   Twitter: www.twitter.com
   YouTube: www.youtube.com
   Wordpress: www.wordpress.com
   Pinterest: www.pinterest.com
   Tumblr: www.tumblr.com
   Foursquare: www.foursquare.com
   Instagram: www.instagram.com
Weebly
       Pixlr
      Wordle
     Tagxedo
Windows Movie Maker
       Paint
YouTube Video Editor
•   Use correct grammar and punctuation
•   Cite credible sourcesREAL facts
•   Be polite and courteous to others
•   Be transparent and honest about your
    involvement
•   Pay attention to privacy settings and policies
•   Never ARGUE or YELL on social media
•   Always give credit to sources (info, photos, etc.)
•   Ask before using large amounts of another’s
    work
Website, Facebook,
                                                      Twitter & YouTube




    Website & Facebook Group




                                        Website & Facebook

Breed Associations such as Angus, Beefmaster, Brahman, Brangus, Charolais,
Hereford, Limousin . . . More breed listings available here!
Source: My San Antonio



 Source: Growing Organic, Eating Organic




Source:
Beef Is
Beef
                                           Source: Mother Jones
Chipotle commercial

     Grass-fed Beef      Proposition 2 (Ca.)

Animal RightsAnimal Welfare

                         #MeatlessMondays
   Child Labor Laws
“Outtakes” has 73,688 views!



♫ “I’m Farming and I Grow It” ♫
   by The Peterson Farm Bros


             5,382,861 views on YouTube
                Associated Press Story
                 Local news coverage
            Yahoo! Music front page story
Erin Ehnle!
                             Lauren Chase




Website here




        Farmers Fight: Stand Up
Make a video
             Write a blog post
           Create an infographic
               Share ag facts
           Set up a Twitter chat
     Participate in a discussion group
  Lead a guerilla marketing campaign
              Start a petition
      Write letters to my legislators
Tell people the TRUTH about agriculture!
25 Major Restaurant Chains in the U.S. have just
announced that they will no longer buy beef
unless it is . . . .
• 100% Grass Fed

• 100% hormone and antibiotic free

• 100% free of fillers (no “Pink Slime”), and

• Is all Certified Angus Beef



How could you use social media to add your
voice to the national discussion on this topic?
Rebekah Bowen
Email: bekadawn88@gmail.com

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Agvocacy through Social Media: GJCA Edition

  • 2. Agriculture + Advocacy Advocacy: “the act or process of advocating or supporting a cause or proposal ”(Source: Merriam-Webster) Agvocacy: Sharing facts, photos, videos and anecdotes about farming and agriculture to foster support of agricultural principles and practices by the general public.
  • 3.
  • 5.
  • 6. Facebook: www.facebook.com  Twitter: www.twitter.com  YouTube: www.youtube.com  Wordpress: www.wordpress.com  Pinterest: www.pinterest.com  Tumblr: www.tumblr.com  Foursquare: www.foursquare.com  Instagram: www.instagram.com
  • 7. Weebly Pixlr Wordle Tagxedo Windows Movie Maker Paint YouTube Video Editor
  • 8. Use correct grammar and punctuation • Cite credible sourcesREAL facts • Be polite and courteous to others • Be transparent and honest about your involvement • Pay attention to privacy settings and policies • Never ARGUE or YELL on social media • Always give credit to sources (info, photos, etc.) • Ask before using large amounts of another’s work
  • 9. Website, Facebook, Twitter & YouTube Website & Facebook Group Website & Facebook Breed Associations such as Angus, Beefmaster, Brahman, Brangus, Charolais, Hereford, Limousin . . . More breed listings available here!
  • 10. Source: My San Antonio Source: Growing Organic, Eating Organic Source: Beef Is Beef Source: Mother Jones
  • 11. Chipotle commercial Grass-fed Beef Proposition 2 (Ca.) Animal RightsAnimal Welfare #MeatlessMondays Child Labor Laws
  • 12. “Outtakes” has 73,688 views! ♫ “I’m Farming and I Grow It” ♫ by The Peterson Farm Bros 5,382,861 views on YouTube Associated Press Story Local news coverage Yahoo! Music front page story
  • 13. Erin Ehnle! Lauren Chase Website here Farmers Fight: Stand Up
  • 14. Make a video Write a blog post Create an infographic Share ag facts Set up a Twitter chat Participate in a discussion group Lead a guerilla marketing campaign Start a petition Write letters to my legislators Tell people the TRUTH about agriculture!
  • 15. 25 Major Restaurant Chains in the U.S. have just announced that they will no longer buy beef unless it is . . . . • 100% Grass Fed • 100% hormone and antibiotic free • 100% free of fillers (no “Pink Slime”), and • Is all Certified Angus Beef How could you use social media to add your voice to the national discussion on this topic?