2. QUESTION 1
20%
20%
0%
60%
Out of the options below, which is your favourite
music video?
Britney Spears - Toxic
McFly - Colours In Her
Hair
One Direction - What
Makes You Beautiful
Spice Girls - Wannabe

3. QUESTION 2
30%
70%
Does a music video have any impact on whether or
not you buy the song?
Yes
No

4. QUESTION 3
20%
20%
50%
10%
Which music channel do you visit the most?
MTV Dance
Kerrang!
Vintage TV
Capital TV

5. QUESTION 4
20%
10%
70%
0%
What is your preferred method to watch a music
video?
Social Networking
YouTube
TV
DVD

6. QUESTION 5
30%
40%
10%
20%
Which music genre do you prefer?
Pop
Rock
RnB
Classical

7. QUESTION 6
20%
60%
20%
What appeals to you most in a music video?
Band/Singer Shown
Narrative
Performance

8. QUESTION 7
30%
30%
40%
Which gender would you prefer a band to be made
up of?
Male
Female
Mixed

9. QUESTION 8
20%
80%
Out of the performance options below, which idea
do you prefer?
Band are seen as
'rebellious' - school
environment
Band are seen as
'professional' - concert
environment

10. QUESTION 9
40%
60%
Out of the narrative options below, which do you
prefer?
Band/band member are
involved in the narrative
throughout
Band/band member are
not involved with the
narrative – the narrative
is made up of two/more
actors

11. CONCLUSION
These questions were given to adults between the ages of 30 and 50. The results
shown here tell us that adults prefer listening to music from the rock genre and do not
judge how good a song is by the music video that is created for it.
The majority of the adults asked said that they preferred music videos which follow a
narrative rather than just showing the band and that the easiest way for them to see
the music video would be on a TV channel.
They also would prefer a band made up of mixed genders which has a professional
look/’brand’.
In conclusion, adults aged between 30 and 50 would not be our target audience
because the band we are using are a pop band which is aimed teenagers.