1. NME
Product &
Audience
Analysis
REBEKAH WARD

2. Case Study: NME NME
 Target Audience:
 73% of the audience are Male.
 Female 27
 The average age being approximately 23
 Working full time: 48%
 Working part time: 7%
 Still studying: 37%
 Circulation: 64,033
 Readership: 411,000

3. Schedule & Formatting NME
 A new issue of NME is
produced weekly.
 It is sold for £2.40
 There are between 55-70
pages. It varies by each
issue.
 This magazine is in colour
and made up of; Articles,
Photography, Reviews, New
Albums, Alternative Chart
Lists, Interviews, Adverts and
Posters.

4. Reviews NME
 This provides information regarding new
music and opinions of the album quality.
 It also links the reader to another fan.
 It is made up of a rate out of 10, A release
date and summary of opinions and quotes
about the album.

5. Chart Lists NME
 This gives information
about what are the most
popular songs listened to
at that time.
 It also gives readers and
idea of In v out. To keep up
with other fans.

6. Interviews NME
 Fans want to connect
with their favourite artists
and want inside
information about them.
They can learn about
them more and find out
the making of new
music of famous
stars/role models.

7. Posters NME
 The readers will buy this not
only to read but to expect
posters of their favourite
artists to hang up and make
their walls interesting to look
at.
 Even the front cover can be
used as a poster.
 It also helps identity. It
creates space for
themselves. To become
more wellknown.

8. Photography NME
 They need to
take their own
photography to
put in their
magazines to
make the artists
look good. Either
next to their
article or for a
general poster.
 Reflecting their
star image.

9. Language NME
 The authors of NME magazine
use language that appeals to
youth audience, yet still quite
educated.
 Quirky yet still legitimate
information.
 This helps the reader engage in
the large amount of texts they
provide. Use of rhetorical
questions and humour involves
the reader in what they want
to read about.