1. Changing Modes .
Audience research
MOOD BOARD

2. Target audience
Changing Modes .
Audience research
AGE: 15-19
years
(secondary
to sixth form)
predominantly
white females
(however
secondary
audience is
multicultural
females)
Will be into the
artist fashion
which is the
80’s
renovation
the 80’s will
have renovate
movies, toys,
gadgets,
fashion and
music.
Well known
artist that
they listen
too:
Ting Tings,
Blur and Kate
Nash
Interest in
sub genres of
indie: pop,
electronica,
and rock
i.e. operator
please is
indie
pop/rock

3. Listen to older
bands from
different era
such as the cure
and the smiths
from the 80’s.
Also uses
technology to
consume mp3
players and
Ipods. However
also like to buy
music in physical
format ie. Cds
from music
outlets HMV.
Indie pop ect
music will be in
indie movies for
example Nick
and Norah
infinite playlist
with After hours
by the we are
scientist song.
Target audience uses
Use a lot of
technology i.e
web2.0- active
audience, to find new
music, ie
Tastekid.com.
Youtube and other
social networks helps
niche artists.
Going online to
buy merchandise
of bands they
are fans of (ie, t-
shirts and
badges) , going
to their concerts.
Shop around
trendy high
street (topshop
and H&M) and
vintage
markets/shops.
More
quirky/individual
style.

4. The Bands audience
Secondary source
Checkerphil:2 years ago I love ChangingModes!
carlalex7 3 years ago flash gordon - secret agent -
melodrama. pop rock withzanytwists. change is good!
msongs 3 years ago wow, catchytrack, let it be on the roof
then ontomultiple places. cute.
voiceofthegods 3 years ago Youguysrock!!!
BakedDecision 3 years ago Their myspace site the
Changing Modes .
Audience research

5. Changing Modes .
Audience research
The Bands audience
Secondary source
voiceofthegods:2 years ago Camillia, you rock
so hard!!! You all fit each other so wellin this
band.
eyesnsize:2 years ago I've known Oromaner now for
14years. This is his best group performance ever! The
new singer has strong soul! -rogercanal
moromaner:3 years ago Yes, I've seen them
live. It's like watching a psychadellic vaudeville
show.
rbkyomama 3 years ago verycool band and
the video is very hot, fun, with wonderful energy

6. What the target audience want from the video?
This will be a word scrabble from our focus research

7. How we will cater to the
target audience?
Band wearing trendy
clothing- that aspires
audience to have
silmiar clothing, (ie
headband the lead
singer is wearing)
Wearing outfits that
conform to indie
genre, ie colour
skinny jeans.
Fast, upbeat music and
youthful band that is
silmiar to target
audience age- they can
relate to them.
Catchy lyrics- repetition of lyrics
can be printed on merchandise
for audience to buy. Can be sold
on website, and synergy with
quirky clothes.
First 100 people to
buy record get a
signed cd of the
single/album.