CRO is not for the timid. Where small changes make a small impact, conversion rate optimization pros are tasked with getting big gains from changes that really make a difference. And how do they do that? By making changes with the customer in mind.
Off the back of 2 days at the Unbounce's CTA Conference 2015, here are my 13 No-BS conversion quotes to inspire you to be a better CRO and marketer.