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Cloud Solutions
Hybrid and user centric solutions come off as winner
Bert Schulze, Senior Director Customer and Market Strategy, Cloud Business Unit, SAP AG
          @BeSchulze
The market is on the move                  ….and SAP?



 By 2016, ≥ 75 % of
new IT expenditures
  will be for Cloud
  based, or hybrid
       systems
                                                  20m+             6000+
                                                  SAP Cloud         SAP Cloud
                                                    user             customer




                                      >$1b               5000+                  20+
                                                                               Cloud
                                      revenue            Cloud related
                                                                            solutions in
                                       run rate             people
                                                                             portfolio

© 2013 SAP AG. All rights reserved.                                             Public     2
Cloud is sailing with the wind of three macro trends




            Business dynamics               Consumerization of IT       Tech decision making
            Uncertainty and changing        my productivity             Business managers are
            market structures require low                               involved in and driving IT
                                            social and mobile
            experimental costs                                          decisions more than ever
                                            private cloud experience    before
            Joint Ventures, Mergers,
            Demergers & Acquisitions to     have digitized our          Expectation: deliver relevant
            consolidate in new and          relationships and created   productivity improvements
            emerging markets require        feedback loops              and business insights
            velocity at speed of light

© 2013 SAP AG. All rights reserved.                                                                  Public   3
SAP Cloud Strategy rests on a fourfold model

         Cloud Solutions               Cloud Platform   Business Networks      Infrastructure & Lifecycle
                                                                                     Management

   Line of Business Solutions




          People      Customers




          Money        Suppliers

                  Suite




                Business


        SAP Delivered                 SAP HANA Cloud        Ariba           Virtualization & Cloud
          Solutions                      Platform          Network               Management

       Capabilities                     Platform        Collaboration         Management
© 2013 SAP AG. All rights reserved.                                                              Public     4
SAP Cloud Strategy – Lead with line of business solutions

                                                       Cloud Line of Business Solutions                                                                       Cloud Suite
                                                                                                                                                               Solutions




                          People                  Customers                           Money                            Suppliers                              Business
                   SuccessFactors BizX        Customer OnDemand               Financials OnDemand                 Business Network and                  Business ByDesign
                                                                                                                  Supplier Applications
                      Employee Central          Sales, Service, Marketing      Core Finance                                                             Complete end-to-end
                       Global Core HR                                                                                Strategic Sourcing                    Cloud Suite for medium
                                                 Social Customer                Order to Cash                                                             size businesses and
                      Global Cloud Payroll                                                                          Contract Lifecycle                    subsidiaries
                                                 Sales & Operations             Procure to Pay                      Management
                      End-to-end Talent          Planning                                                                                              Business One
                       Management                                                Project Management                 Supplier Management
                                              Precision Retailing                                                                                          Complete end-to-end
                      Recruiting                                             Travel & Expense                       Business Process                      Cloud Suite for small
                                              Social Impact Net                                                       Applications                          businesses
                      Learning                                                  End-to-end for Business
                                              HANA Portal                         Traveler                           Business Network
                                                                                                                      Solutions
                                                                              EPM OnDemand
                                                                                                                  Product Stewardship Net
                                                                              Financial Service Network
                                                                                                                  Product Verification



                            Cross - SAP JAM-Social Collaboration / Enterprise Analytics / Mobility / Business Network and INTEGRATION


                                                                                                            * Note: Additional solutions available from SAP’s extensive cloud applications portfolio
 © 2013 SAP AG. All rights reserved.                                                                                                                                                 Public       5
Trading Partner Processes                                                                    Supply Chain Collaboration




                                               External Collaboration: Ariba Network

                                                 External Collaboration: SAP Jam




                                      People      Customers    Money     Suppliers     Business

                                                  Internal Collaboration: SAP Jam

                                                      Platform and Integration


                                                    Customer   Partner
                                                      Apps      Apps     ISV Apps

  SAP and 3rd party OnPremise                                                                                3rd party cloud




 how the pieces fit together
© 2013 SAP AG. All rights reserved.                                                                                            Public   6
Recent Customer Examples
Quick time-to-value with integrated SAP cloud solutions




                   SAP Customer                                                    SAP Customer                                               SAP Travel
                    OnDemand                                                        OnDemand                                                  OnDemand




SAP ERP SAP ERP                       Legacy         Legacy                                   SAP NetWeaver                             SAP ERP              HR
                                                                           SAP ERP                                                        (Finance)
(Division 1)     (Division 2)         (Division 3)   (Division 4)                                  BW


  Multiple SAP and legacy backend systems                           Improved effectiveness of customer-facing teams    Employee data feed from non-SAP HR system
  Central SAP Sales OnDemand deployment across                      Real-time SAP ERP integration for customer and     Automated expense report creation per trips booked
   divisions                                                          material master data
                                                                                                                         Automated posting to FI accounts and A/P
  Integration to non-SAP systems planned in phase 2                 SAP NetWeaver Business Warehouse (BW)
                                                                                                                         Automated approval process and credit card feed
                                                                      mashups for POS, invoices, open orders




© 2013 SAP AG. All rights reserved.                                                                                                                        Public       7
Cloud solutions are adopted, if …




          User friendly               Relevant for ME   Fast   Mobile
© 2013 SAP AG. All rights reserved.                                Public   8
Along the IT service isobars
Security remains an important topic




© 2013 SAP AG. All rights reserved.   Public   9
Summary – Five essentials for leading in cloud


The most                              Enable the cloud   Put the end-user   Design the cloud   Security is #1
comprehensive                         for Ecosystem      in the Center of   hybrid - respect   concern in the
cloud portfolio                       and Partner        the Design         existing           cloud. Deliver
                                                                            investments        along the IT service
                                                                                               isobars




© 2013 SAP AG. All rights reserved.                                                                     Public   10
Thank you!

Questions…?



Bert O. Schulze
Cloud Strategy
SAP AG

                     @BeSchulze
© 2013 SAP AG. All rights reserved.   Public   11

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Keynote SAP Cloud @ Bitkom CeBIT2013 ENGLISH

  • 1. Cloud Solutions Hybrid and user centric solutions come off as winner Bert Schulze, Senior Director Customer and Market Strategy, Cloud Business Unit, SAP AG @BeSchulze
  • 2. The market is on the move ….and SAP? By 2016, ≥ 75 % of new IT expenditures will be for Cloud based, or hybrid systems 20m+ 6000+ SAP Cloud SAP Cloud user customer >$1b 5000+ 20+ Cloud revenue Cloud related solutions in run rate people portfolio © 2013 SAP AG. All rights reserved. Public 2
  • 3. Cloud is sailing with the wind of three macro trends Business dynamics Consumerization of IT Tech decision making Uncertainty and changing my productivity Business managers are market structures require low involved in and driving IT social and mobile experimental costs decisions more than ever private cloud experience before Joint Ventures, Mergers, Demergers & Acquisitions to have digitized our Expectation: deliver relevant consolidate in new and relationships and created productivity improvements emerging markets require feedback loops and business insights velocity at speed of light © 2013 SAP AG. All rights reserved. Public 3
  • 4. SAP Cloud Strategy rests on a fourfold model Cloud Solutions Cloud Platform Business Networks Infrastructure & Lifecycle Management Line of Business Solutions People Customers Money Suppliers Suite Business SAP Delivered SAP HANA Cloud Ariba Virtualization & Cloud Solutions Platform Network Management Capabilities Platform Collaboration Management © 2013 SAP AG. All rights reserved. Public 4
  • 5. SAP Cloud Strategy – Lead with line of business solutions Cloud Line of Business Solutions Cloud Suite Solutions People Customers Money Suppliers Business SuccessFactors BizX Customer OnDemand Financials OnDemand Business Network and Business ByDesign Supplier Applications  Employee Central  Sales, Service, Marketing  Core Finance  Complete end-to-end Global Core HR  Strategic Sourcing Cloud Suite for medium  Social Customer  Order to Cash size businesses and  Global Cloud Payroll  Contract Lifecycle subsidiaries  Sales & Operations  Procure to Pay Management  End-to-end Talent Planning Business One Management  Project Management  Supplier Management Precision Retailing  Complete end-to-end  Recruiting Travel & Expense  Business Process Cloud Suite for small Social Impact Net Applications businesses  Learning  End-to-end for Business HANA Portal Traveler  Business Network Solutions EPM OnDemand Product Stewardship Net Financial Service Network Product Verification Cross - SAP JAM-Social Collaboration / Enterprise Analytics / Mobility / Business Network and INTEGRATION * Note: Additional solutions available from SAP’s extensive cloud applications portfolio © 2013 SAP AG. All rights reserved. Public 5
  • 6. Trading Partner Processes Supply Chain Collaboration External Collaboration: Ariba Network External Collaboration: SAP Jam People Customers Money Suppliers Business Internal Collaboration: SAP Jam Platform and Integration Customer Partner Apps Apps ISV Apps SAP and 3rd party OnPremise 3rd party cloud how the pieces fit together © 2013 SAP AG. All rights reserved. Public 6
  • 7. Recent Customer Examples Quick time-to-value with integrated SAP cloud solutions SAP Customer SAP Customer SAP Travel OnDemand OnDemand OnDemand SAP ERP SAP ERP Legacy Legacy SAP NetWeaver SAP ERP HR SAP ERP (Finance) (Division 1) (Division 2) (Division 3) (Division 4) BW  Multiple SAP and legacy backend systems  Improved effectiveness of customer-facing teams  Employee data feed from non-SAP HR system  Central SAP Sales OnDemand deployment across  Real-time SAP ERP integration for customer and  Automated expense report creation per trips booked divisions material master data  Automated posting to FI accounts and A/P  Integration to non-SAP systems planned in phase 2  SAP NetWeaver Business Warehouse (BW)  Automated approval process and credit card feed mashups for POS, invoices, open orders © 2013 SAP AG. All rights reserved. Public 7
  • 8. Cloud solutions are adopted, if … User friendly Relevant for ME Fast Mobile © 2013 SAP AG. All rights reserved. Public 8
  • 9. Along the IT service isobars Security remains an important topic © 2013 SAP AG. All rights reserved. Public 9
  • 10. Summary – Five essentials for leading in cloud The most Enable the cloud Put the end-user Design the cloud Security is #1 comprehensive for Ecosystem in the Center of hybrid - respect concern in the cloud portfolio and Partner the Design existing cloud. Deliver investments along the IT service isobars © 2013 SAP AG. All rights reserved. Public 10
  • 11. Thank you! Questions…? Bert O. Schulze Cloud Strategy SAP AG @BeSchulze © 2013 SAP AG. All rights reserved. Public 11