Learn how retailers and brands are thinking about programs that benefit themselves, their partners, and their customers by bringing the right content to the consumer at the point of purchase, most specifically in the online space.

1. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1
We know review volume increases conversion...
h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.htmlIndustry Case Study

2. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2
…so imagine having reviews the day a product launches
h"p://www.bazaarvoice.com/industries/Higher-­‐review-­‐volume-­‐and-­‐average-­‐ra;ng-­‐correlate-­‐with-­‐order-­‐increases.htmlIndustry Case Study

3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3
Reviews can increase orders across your portfolio
IR25 mass merchant retailer

4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4
A better way to sample

5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5
The traditional way to sample
BRAND
TRIAL SIZE
• Limited scalability
• Limited low-quality feedback
• Short-lived impact on sales
• Difficult to measure
• Expensive
Product Consumer

6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6
The Bazaarvoice Way to Sample
BRAND
Product Consumer Ratings,
reviews &
photos on site
Content influences
many

7. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7
Sampling
Introducing
Accelerate
review & UGC
collection
Reward
your loyal brand
advocates
Scale
Content across
the network

8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8
1. Your own branded sampling program and community,
white-labeled and powered by BV.
2. Invite your best customers and advocates to join.
3. Manage your program with a BV-powered portal.
Benefits:
• Collect rich UGC (reviews, photos, videos) faster
• Launch new products or seasonal items ready with
UGC
• As a brand, syndicate your content to your biggest
retailers, outside of amazon.com
Bazaarvoice Sampling

9. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9
Bazaarvoice Sampling – EngageYour Fans

10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10
OxiClean New Product Launch
New!

11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11
Scale content on retail sites and owned channels

12. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12
Generate Reviews, Photos, and Social Content

13. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.13
350 Million
Photos posted daily
60 Million
Photos posted daily

14. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.14
Visual Commerce

15. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.15

16. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.16
Left Brain Right Brain|

17. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.17
Rational
• Numbers
• Ratings
• Product Specs
People are both Rational and Emotional
Emotional
• Photos
• Videos
• Stories

18. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.18
Visual UGC in Purchase Path Drives Results: Clinique
25-66%
Engagement
3-9% Lift in
Conversion

19. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.19
Visual UGC in Purchase Path Drives Results: Adonit

20. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.20
Visual UGC in Purchase Path Drives Results: Samsung
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
Homepage galleries increase time on site
and have a strong engagement rate

21. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.21
Visual UGC in Purchase Path Drives Results: Sony
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
Social content on product pages increased time
on site and repeat visits

22. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.22
Visual UGC in Purchase Path Drives Results: Sony
Marriage of content & context:
Sony products being evangelized on Sony
products, literally, in Sony retail stores

23. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.23
Visual UGC in Purchase Path Drives Results: Kohl’s

24. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.24
Offline
Sales
Impact
from
Online
Research
Total
Revenue
Impact
Digital
Media
Efficacy
(Banners,
Email..)
Conversion
LiO
to
brand.com
Value Drivers
Organic
Search
LiO
brand.com
Other
(Product
insights,
lower
returns…)
Precise
Direc;onal
Measurement
Accuracy
Phase
1
Phase
2+
Syndica;on
Value
to
Retail.com

25. How are you
harnessing you
the voice of
your advocates?

26. Confidential and Proprietary. © 2015 Bazaarvoice, Inc.26
Thank you