SlideShare uma empresa Scribd logo
1 de 9
Baixar para ler offline
The Advantages of
Advertising with Google


                Bayshore Solutions
                 Ashley Macaluso
Advantages of Online Advertising


Online advertising isn’t a one-size-fits-all deal.
It’s critical to choose the right platform for your online
advertising based on campaign goals. In this presentation
we’ll review Search and Display ads, as well as
Remarketing Campaigns. We’ll walk through a few
scenarios and discuss the pros and cons of each in
different situations.
Ad Variations


Search Network Ads
 Display Network Ads
 Remarketing
Ad Variations


 Search Network Ads

Display Network Ads
 Remarketing
Ad Variations


 Search Network Ads
 Display Network Ads

Remarketing
Basic AdWords Features

Within AdWords you can target
   specific geographic areas
                                Key AdWords Metrics




                                                 Images from Google
Contact Bayshore Solutions at
www.bayshoresolutions.com!

        Follow us for industry news!
      www.bayshoresolutions.com/blog
    www.facebook.com/BayshoreSolutions
     www.twitter.com/BayshoreWebPros

Mais conteúdo relacionado

Mais de Bayshore Solutions

Ten Smart and Simple Web Habits
Ten Smart and Simple Web HabitsTen Smart and Simple Web Habits
Ten Smart and Simple Web HabitsBayshore Solutions
 
Great Web Design = Leads & Sales
Great Web Design = Leads & SalesGreat Web Design = Leads & Sales
Great Web Design = Leads & SalesBayshore Solutions
 
Social Media- A Practical Approach
Social Media- A Practical Approach Social Media- A Practical Approach
Social Media- A Practical Approach Bayshore Solutions
 
Best Pay Per Click Practices for Your Paid Search Marketing
Best Pay Per Click Practices for Your Paid Search Marketing Best Pay Per Click Practices for Your Paid Search Marketing
Best Pay Per Click Practices for Your Paid Search Marketing Bayshore Solutions
 
Mobile Trends and What it Means to Your Digital Marketing Strategy
Mobile Trends and What it Means to Your Digital Marketing Strategy Mobile Trends and What it Means to Your Digital Marketing Strategy
Mobile Trends and What it Means to Your Digital Marketing Strategy Bayshore Solutions
 
Trends & Technologies Shaping Online Marketing
Trends & Technologies Shaping Online MarketingTrends & Technologies Shaping Online Marketing
Trends & Technologies Shaping Online MarketingBayshore Solutions
 

Mais de Bayshore Solutions (13)

Facebook Updates
Facebook UpdatesFacebook Updates
Facebook Updates
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
The Best Times to be Social
The Best Times to be SocialThe Best Times to be Social
The Best Times to be Social
 
Ten Smart and Simple Web Habits
Ten Smart and Simple Web HabitsTen Smart and Simple Web Habits
Ten Smart and Simple Web Habits
 
Social Brand Monitoring
Social Brand MonitoringSocial Brand Monitoring
Social Brand Monitoring
 
Sb mar11 get2-topofgoogle
Sb mar11 get2-topofgoogleSb mar11 get2-topofgoogle
Sb mar11 get2-topofgoogle
 
Great Web Design = Leads & Sales
Great Web Design = Leads & SalesGreat Web Design = Leads & Sales
Great Web Design = Leads & Sales
 
Social Media- A Practical Approach
Social Media- A Practical Approach Social Media- A Practical Approach
Social Media- A Practical Approach
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation Management
 
E-mail Marketing Tips
E-mail Marketing Tips E-mail Marketing Tips
E-mail Marketing Tips
 
Best Pay Per Click Practices for Your Paid Search Marketing
Best Pay Per Click Practices for Your Paid Search Marketing Best Pay Per Click Practices for Your Paid Search Marketing
Best Pay Per Click Practices for Your Paid Search Marketing
 
Mobile Trends and What it Means to Your Digital Marketing Strategy
Mobile Trends and What it Means to Your Digital Marketing Strategy Mobile Trends and What it Means to Your Digital Marketing Strategy
Mobile Trends and What it Means to Your Digital Marketing Strategy
 
Trends & Technologies Shaping Online Marketing
Trends & Technologies Shaping Online MarketingTrends & Technologies Shaping Online Marketing
Trends & Technologies Shaping Online Marketing
 

Último

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 

Último (20)

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 

The Advantages of Advertising with Google

  • 1. The Advantages of Advertising with Google Bayshore Solutions Ashley Macaluso
  • 2. Advantages of Online Advertising Online advertising isn’t a one-size-fits-all deal. It’s critical to choose the right platform for your online advertising based on campaign goals. In this presentation we’ll review Search and Display ads, as well as Remarketing Campaigns. We’ll walk through a few scenarios and discuss the pros and cons of each in different situations.
  • 3. Ad Variations Search Network Ads  Display Network Ads  Remarketing
  • 4.
  • 5. Ad Variations  Search Network Ads Display Network Ads  Remarketing
  • 6.
  • 7. Ad Variations  Search Network Ads  Display Network Ads Remarketing
  • 8. Basic AdWords Features Within AdWords you can target specific geographic areas Key AdWords Metrics Images from Google
  • 9. Contact Bayshore Solutions at www.bayshoresolutions.com! Follow us for industry news! www.bayshoresolutions.com/blog www.facebook.com/BayshoreSolutions www.twitter.com/BayshoreWebPros