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Soluções que potencializam a competitividade da Startup

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Apresentação da Basics sobre o conceito da economia das ideias, caminho ideal a ser percorrido atualmente pelas startups digitais.
A Basics é uma empresa de planejamento e consultoria digital, com vasta experiências em projetos para os mais diversos tipos de companhias, desde startups a multinacionais líderes mundiais.

Publicada em: Negócios
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Soluções que potencializam a competitividade da Startup

  1. 1. Basics Soluções que potencializam a competitividade da sua Startup
  2. 2. Crença economia das ideias - a realidade mais recente -
  3. 3. Conceitos Não tenha objetivos..... (que possam ser restritivos) – crie um ecossistema - gere uma nova economia a sua volta e faça história Inspiração: Scott Adms - How to fail at almost everything and still win big
  4. 4. Conceitos Hoje, qualquer coisa é possível de ser criada, nunca limite sua capacidade de ter ideias Inspiração: Scott Adms - How to fail at almost everything and still win big
  5. 5. Conceitos Sem sentimentos! O seu mais importante ativo é a energia que você irá depositar no negócio – é a única medida do sucesso Inspiração: Scott Adms - How to fail at almost everything and still win big
  6. 6. Conceitos Sorte é para ser gerenciada – esteja pronta para mudar o jogo a qualquer momento Inspiração: Scott Adms - How to fail at almost everything and still win big
  7. 7. Conceitos Qualquer novo aprendizado dobra sua capacidade de realização Inspiração: Scott Adms - How to fail at almost everything and still win big
  8. 8. Conceitos A simplicidade transforma o comum em coisas incríveis Inspiração: Scott Adms - How to fail at almost everything and still win big
  9. 9. Conceitos Para que ter visão? Tenha percepção do que está acontecendo a sua volta, e gere a percepção correta ao seu redor – o futuro é agora Inspiração: Scott Adms - How to fail at almost everything and still win big
  10. 10. O que a Basics faz? Mapeamos a cadeia de valor real onde sua ideia, projeto ou novo negócio se insere. Procuramos identificar possibilidades adicionais de diferenciação. Validamos com todo o ecossistema envolvido a proposição de valor originalmente concebida.
  11. 11. Soluções para Startups 1 MONETIZAÇÃO De um MVP, ao BP do negócio completo... Como a empresa irá criar, entregar e capturar valor; 9 Building Blocks: Canal, parceria, segmento, atividade, proposição de valor, relacionamento, recursos, custos e receitas; 2 3 4 USER EXPERIENCE GOVERNANÇA No processo PLATAFORMA TECNOLÓGICA Metodologias ágeis Visão de road map No projeto Content strategy Definição da suite mais Na interface Marketing automation adequada Web scorecard analitycs processos de implementação Change the game ERP / CRM / ECM (Testes e validações baseados em resultados) E-Commerce / Integradores Cloud computing / MKT Automation DIFERENCIAÇÃO SIMPLICIDADE PRODUTIVIDADE COMPETITIVIDADE
  12. 12. A Metodologia - Web Logical Chain Processo de co-criação com o negócio Processo de colaboração com o cliente final 20 anos de experiência entendendo negócios e propondo modelos de inovação para o mercado corporativo
  13. 13. Clientes – algumas startups
  14. 14. Obrigada! - Formação em publicidade e propaganda, marketing e gestão de negócios; - Docente em cursos de Graduação, Pós e MBA; - Sólida vivência em marketing, gestão, UX e 16 anos de experiência web; - Sócia-diretora responsável por Planejamento na Basics; - Pós-graduada em marketing pela ESPM. www.basics.com.br valeria.jureidini@basics.com.br Tel: 11 38848674 http://www.linkedin.com/pub/valeria-jureidini/18/3a8/135

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