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mobile guide and marketplace for travelers in Australia
Kangarooo
Planning and booking vacation activities in Australia
is a boring, long and distressing
TONS OF CONTENT
for a week trip people spend 10
hours on average just to research
ideas for upcoming trip
WALK-UP PURCHASING
offers last-minute availability
and eats up vacation time
CANCELLATION AND REFUNDS
policy is often hidden and unclear, so it’s
not easy to get your money back when
booking through online agents
THE PROBLEM
Kangarooo
THE SOLUTION
travel guides and marketplace that makes it easy, fast and secure
to discover and book tourist activities across all Australia continent
CURATED CONTENT
handpicked, structured guides covering all
the interesting places around the country
BOOK IN ADVANCE
tours, excursions and other type of
activities can be booked in advance
SIMPLE AND SECURE
free cancellation, less than 5 days
refunds, protected payment
Kangarooo
KANGAROOO APP
The most user-friendly app for booking tourist activities in Australia
INSTANT BOOKING
opt in now, pay at the
time of activity or tour
CHAT WITH SUPPLIER
through our mobile app
SUPER FAST NAVIGATION
user intuitive and beautiful
Kangarooo
90 MILLION AU$88 AU$760
THE MARKET
Activities and Tours is thriving part of Australian tourism industry
of people are travelling
Australia every year
(domestic and international)
*Source: tra.gov.au
average price for the activity
(few hours long or day tour)
average price for
7days long tour
$8B $8,5B $9B
$10B
$11B
2015 2016 2017 2018 2019
Activities And Tours Sector Growth Projections (in $AU)*
Kangarooo
CUSTOMER ACQUISITION
Through wide exposure, Kangarooo will target anyone
who are looking for tours, excursions & activities in Australia
TARGET AUDIENCE
Men and Women; 25-70; Middle and Higher Income; Australia, France, USA, China, Germany
PAID AD
§ Hire PPC specialist or
agency
§ Find the most effective
channels (google, fb, twitter)
§ Establish and keep
developing ad campaigns
SOCIAL MEDIA
§ Hire Marketing Manager that will
help to create a distinctive and
engaging company public face
§ Focus on Instagram, but keep
develop and test other channels
PARTNERSHIPS
§ Now: establish partnerships
with big brands behind
Australia tours and activities
§ Later: enroll small and
medium tourist business into
Kangarooo marketplace
Kangarooo
Mobile Optimized ✔ ✔ ✗ ✗
Travel Guides ✔ ✗ ✗ ✔
Cancellation Fee FREE FREE to 100% 20% 20%
Platform Commission 25% 30% 35% 35%
Business Retreats ✔ ✗ ✗ ✗
Australia Market Focused ✔ ✗ ✗ ✗
COMPETITION
Australia market focused, hustle free cancellation and
lower commission are our keys to win the market
Kangarooo
BUSINESS MODEL
Four main revenue sources will help us build a steady revenue stream
SUPPLIERS COMMISION
anybody can open an account and
start selling their tours or activities
exclusively to Kangarooo users
KANGAROOO TOURS
specially designed and
guided tours and activities
by Kangarooo team
PARTNERS COMMISION
any company or independent
travel agent can resell tours and
activities through our platform
BUSINESS RETREATS
exclusive tours and
activities designed specially
for business retreats
$
now now
laterlater
Kangarooo
TEAM
Forrest Ray
§ Lead designer at Viator
§ 12 years of experience
in UI and UX Design
§ Passionate traveler,
doing regular trips
around Australia
DESIGNER
Luke Mcdaniel
§ Senior developer at Google
§ 9 years of experience in IT
product development; Java,
C++ and Swift expert
§ Creator of White Line day tour,
one of the most popular day
tours in Melbourne on Viator
DEVELOPER
THANK YOU!
Questions? Ideas? Suggestions?

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Pitch Deck for Kangarooo

  • 1. mobile guide and marketplace for travelers in Australia
  • 2. Kangarooo Planning and booking vacation activities in Australia is a boring, long and distressing TONS OF CONTENT for a week trip people spend 10 hours on average just to research ideas for upcoming trip WALK-UP PURCHASING offers last-minute availability and eats up vacation time CANCELLATION AND REFUNDS policy is often hidden and unclear, so it’s not easy to get your money back when booking through online agents THE PROBLEM
  • 3. Kangarooo THE SOLUTION travel guides and marketplace that makes it easy, fast and secure to discover and book tourist activities across all Australia continent CURATED CONTENT handpicked, structured guides covering all the interesting places around the country BOOK IN ADVANCE tours, excursions and other type of activities can be booked in advance SIMPLE AND SECURE free cancellation, less than 5 days refunds, protected payment
  • 4. Kangarooo KANGAROOO APP The most user-friendly app for booking tourist activities in Australia INSTANT BOOKING opt in now, pay at the time of activity or tour CHAT WITH SUPPLIER through our mobile app SUPER FAST NAVIGATION user intuitive and beautiful
  • 5. Kangarooo 90 MILLION AU$88 AU$760 THE MARKET Activities and Tours is thriving part of Australian tourism industry of people are travelling Australia every year (domestic and international) *Source: tra.gov.au average price for the activity (few hours long or day tour) average price for 7days long tour $8B $8,5B $9B $10B $11B 2015 2016 2017 2018 2019 Activities And Tours Sector Growth Projections (in $AU)*
  • 6. Kangarooo CUSTOMER ACQUISITION Through wide exposure, Kangarooo will target anyone who are looking for tours, excursions & activities in Australia TARGET AUDIENCE Men and Women; 25-70; Middle and Higher Income; Australia, France, USA, China, Germany PAID AD § Hire PPC specialist or agency § Find the most effective channels (google, fb, twitter) § Establish and keep developing ad campaigns SOCIAL MEDIA § Hire Marketing Manager that will help to create a distinctive and engaging company public face § Focus on Instagram, but keep develop and test other channels PARTNERSHIPS § Now: establish partnerships with big brands behind Australia tours and activities § Later: enroll small and medium tourist business into Kangarooo marketplace
  • 7. Kangarooo Mobile Optimized ✔ ✔ ✗ ✗ Travel Guides ✔ ✗ ✗ ✔ Cancellation Fee FREE FREE to 100% 20% 20% Platform Commission 25% 30% 35% 35% Business Retreats ✔ ✗ ✗ ✗ Australia Market Focused ✔ ✗ ✗ ✗ COMPETITION Australia market focused, hustle free cancellation and lower commission are our keys to win the market
  • 8. Kangarooo BUSINESS MODEL Four main revenue sources will help us build a steady revenue stream SUPPLIERS COMMISION anybody can open an account and start selling their tours or activities exclusively to Kangarooo users KANGAROOO TOURS specially designed and guided tours and activities by Kangarooo team PARTNERS COMMISION any company or independent travel agent can resell tours and activities through our platform BUSINESS RETREATS exclusive tours and activities designed specially for business retreats $ now now laterlater
  • 9. Kangarooo TEAM Forrest Ray § Lead designer at Viator § 12 years of experience in UI and UX Design § Passionate traveler, doing regular trips around Australia DESIGNER Luke Mcdaniel § Senior developer at Google § 9 years of experience in IT product development; Java, C++ and Swift expert § Creator of White Line day tour, one of the most popular day tours in Melbourne on Viator DEVELOPER THANK YOU! Questions? Ideas? Suggestions?